Creating a single product store can be an exciting yet daunting task. You have a unique product, but how do you showcase it in the best light possible?
The answer lies in the Shopify theme you choose. A well-designed theme can elevate your store’s appearance (as well as credibility) and help you convert visitors into customers.
In this article, I’ve rounded up the best Shopify themes for single product stores that are sure to catch your customers’ attention.
11 Best Single Product Themes For Shopify
Shopify themes are just as effective for getting repeat customers as good advertisements are, if not more. In this section, I’ll give you a rundown of the best options you can pick right now.
1. eCom Turbo
eCom Turbo is a Shopify theme designed to take single-product stores to the next level. It’s more than just good looks – with customizable features like call-to-action buttons, discount popups, and product upsell prompts, eCom Turbo is a powerful tool for increasing sales. (Read Full eCom Turbo Review Here)
Key Features- Why It Made The Cut:
These are some of the features that made me decide it was a good choice for single product stores:
- Discount popup that captures leads and offers incentives.
- Product upsell popup that increases average order value and profits.
- Clean footer template that reduces distraction and clutter.
- Customizable call to action buttons that direct visitors to take action.
- Sale ticker that shows social proof and demand.
- Sticky button for mobile users that boosts Instagram profits.
- Trust badges that increase trust and credibility.
- Homepage builder that allows changing text color and layout.
- GEO-IP currency recognition that adjusts prices to the visitor’s country.
Pros
- Easy to use with only basic coding skills needed.
- Comes with continued lifetime updates and free eCom training.
- Comes with a refund policy.
- Offers enhanced user engagement.
- Fast loading speeds.
Cons
- Full site update required for theme updates.
- Limited control over customization since the theme is designed to be used with minimal coding.
2. Booster Theme
The Booster Theme is a powerful Shopify theme designed for single product stores. With a sleek design, a countdown timer, and a quick buy button, it simplifies the buying process and creates a sense of urgency. (Read Full Booster Review Here)
Key Features – Why It Made The Cut
- Promotion countdown to boost urgency and sales.
- Multiple swatch options for enhanced product presentation.
- Quick buy button for seamless purchasing.
- GDPR-compliant cookie bar for data privacy compliance.
- Video embedding anywhere on site for increased engagement.
- Free shipping notification to encourage sales.
- Image auto-optimizer for improved page performance.
- PP sales increase for effortless product promotion.
- Currency converter with automatic exchange rate detection.
- Dynamic tab functionality for organized navigation.
- Language converter for improved user accessibility.
Pros
- Boosts sales and revenue.
- Enhances product presentation.
- Simplifies purchasing process.
- Builds trust with data privacy compliance.
- Increases customer engagement and retention.
- Improves brand recognition and marketing effectiveness.
- Improves customer experience and loyalty.
Cons
- Complicated installation compared to official Shopify themes.
- Theme updates may cause issues and require reinstallation.
- Custom page editing not supported, requires third-party app.
3. Turbo Theme
Turbo is a popular Shopify theme developed by Out of the Sandbox that offers advanced features to boost sales and provide a seamless browsing experience for customers. It comes with 6 styles and offers a lot of basic but powerful features.
Key Features – Why It Made The Cut
- Smart page preloading for faster page loading times.
- Multiple speed modes to optimize page performance.
- Mega-menu with multi-column submenus for improved navigation.
- CSS customizations for personalized site design.
- Product section customization with numerous elements to add style.
- Adaptable to small and large catalogs for versatile usage.
- Mobile-first approach for enhanced mobile browsing experience.
Pros
- Offers advanced features to help increase sales.
- Provides a seamless browsing experience for customers.
- Can be customized to meet specific business needs.
- User-friendly setup.
- Allows choosing between raw performance and app compatibility.
Cons
- May require some coding knowledge to fully customize
- Priced slightly higher than some other Shopify themes.
4. Flex Theme
The Flex Theme is a highly customizable and versatile Shopify theme, perfect for single product stores. With its multiple style options and customization, the Flex theme offers endless configurations and granular control over settings. (Click Here To Find Which Is Better Flex Theme Or Turbo Theme)
Key Features – Why It Made The Cut
- Various layout and section options for flexible customization.
- Simple integration of custom CSS for personalized design.
- 13 distinctive style variants to choose from.
- Pre-built demo stores available for easy setup.
- Three product page layouts for enhanced presentation.
- Up to 10 mega menus with up to 6 columns each for organized navigation.
- Extensive icon library for comprehensive design options.
Pros
- Highly customizable
- Pre-designed demo stores and content library
- 14-day guarantee
Cons
- Customization takes a lot of time.
- Overwhelming setup for new users.
- Weak integration with third-party apps/services.
5. Retina Theme
Retina is a stylish and intuitive Shopify theme with a luxury boutique vibe. Its optimized design displays high-quality images and offers a variety of styles to achieve different looks. In fact. Retina comes with four professionally designed style presets to showcase your products and brand, ensuring a refined and modern design for your online store.
Key Features – Why It Made The Cut
- Optimizes the website’s visual appeal by displaying high-quality images.
- Provides a variety of width, menu, border, and header styles to choose from.
- Features four professionally designed style presets that can complement your products and brand.
- Has a mobile-ready design with swipe and thumb-friendly layouts that are easy to use.
- Includes a convenient slide-out cart to simplify the shopping experience.
Pros
- Stylish and intuitive design.
- Offers a variety of customization options.
- Mobile-friendly design for easy shopping.
- Dedicated FAQ page for customer inquiries.
Cons
- Fewer style presets than other themes.
- Technical knowledge required for page and template customization.
6. Parallax Theme
The Parallax Theme is a great choice for single product stores that want to make a big visual impact. It features dynamic parallax effects that create a captivating user experience, full-screen video on the front page to draw customers in, and a sticky navigation for easy access to menus and other important features. There are 4 variants, so you can easily find what you need.
Key Features – Why It Made The Cut
- Dynamic parallax effects for a captivating user experience.
- Full-screen video on the front page to create an immersive visual impact using your brand’s story.
- Sticky navigation for easy access to menus and other important features.
- Quick shop feature for fast and convenient purchases.
- Customer testimonials to build trust and credibility.
- Integration with Google Maps to help customers find your physical location.
Pros
- Offers enhanced product presentation,
- Provides streamlined shopping experience for customers.
- Easy to set up.
- Great at highlighting a single product.
Cons
- Limited customization options.
- No embedded video feature, may require additional customization instructions.
- Parallax scrolling may impact site speed.
7. Responsive Theme
The Responsive Theme is a visually-appealing and feature-rich Shopify theme designed to help single-product stores increase conversions and enhance user experience. With 4 style variants, a multi-level menu, quick shop feature, and customizable page templates, it provides ample opportunities for showcasing your product in the best possible way.
Key Features – Why It Made The Cut:
- Eye-catching promotional banner for showcasing sales and discounts.
- Fullscreen hero video to tell the brand’s story and capture customer attention.
- Quick shop feature for seamless product browsing and selection.
- Versatile sidebar for menus, search bar, and additional content.
- Google Maps integration for displaying store location and directions.
Pros
- Modern and clean design.
- Works well for building up brand trust.
- Easy to navigate.
- Customizable page templates for product and informational pages.
Cons
- Difficult to migrate data to the updated version of the theme.
- Contact page lacks could be better.
- No video carousel option for displaying more video content.
8. Shella Theme
The Shella Theme is an excellent option for single product stores due to its advanced product filtering, sorting, swatches, and quick view features that make product browsing a breeze.
Key Features- Why It Made The Cut
- Advanced product filtering, sorting, swatches, and quick view for easy product browsing
- Multiple product page layouts and header styles for a unique storefront
- Engaging shopping features such as wishlist, product comparison, size chart, countdown timer, and 3D models
- Seamless shopping experience with support for Shopify’s dynamic checkout buttons and online store 2.0 features.
- Dynamic content display with Slider Revolution, Instagram gallery, testimonials, and video sections
- Built-in theme translations for multiple languages.
Pros
- Adaptable design with customizable options
- High-speed performance with SEO optimization
- Integrated marketing tools
- Highly rated and popular
Cons
- Compatibility issues with certain plugins and browsers
- Limited customer support and documentation
- Potential problems with mobile responsiveness and language settings.
9. Elomus Theme
Elomus is a responsive and versatile Shopify theme perfect for single product stores. Its user-friendly drag-and-drop builder and color swatches make customization easy, while its sleek design gives your store a high-end brand image.
Key Features – Why It Made The Cut
- Designed to be responsive and versatile with Single Product stores in mind.
- Comes with 26 pre-built sites to suit different needs and preferences.
- Includes Ajax Layered Navigation to help shoppers quickly find what they’re looking for, ensuring scalability.
- Seamlessly integrates Twitter Feed and Instagram extensions for a social media presence.
- Provides flexible product slider and tab product slider options to showcase products in different ways.
- Advanced typography options allow you to customize the text style and appearance to match your brand.
Pros
- Sleek design for a high-end brand image.
- Easy customization for a personalized store.
- User-friendly drag-and-drop builder.
- Improved shopping experience with color swatches and filters.
- Display social media content for engagement.
- Eye-catching product sliders and tabs.
- Customizable text for cohesive branding.
Cons
- May not work with some Shopify apps and plugins.
- Documentation may be insufficient for some users.
- Support response times can be slow.
10. Citrus – One Page Shopify Theme
Citrus is a dedicated theme designed to showcase individual products in an effective and visually appealing manner. With its easily customizable and attractive slider section, customers are sure to be drawn to your featured product.
Key Features – Why It Made The Cut
- Dedicated theme for showcasing individual products.
- Easily customizable and attractive slider section.
- Ability for customers to save products to a wishlist.
- Option to display multiple images for each product variant.
- Tailored checkout page to match your branding.
- Support for customer registration and login.
- Personalized member area with custom styling.
- Comprehensive documentation for effortless configuration and modification.
Pros
- Showcases products effectively
- Easy customization of slider section
- Offers wishlist option
- Checkout page matches branding
- Simplifies customer registration and login
- Builds customer loyalty with personalized member area
- Comprehensive documentation saves time and effort
Cons
- Some slow loading and glitches may occur.
- Customer support could be improved
- Mobile and tablet display may need extra optimization.
11. Chrono Dial
Chrono Dial is an excellent option for single luxury product stores due to its premium design and customizable B2B eCommerce platform.
Key Features- Why It Made The Cut
- Responsive design optimized for mobile devices.
- Intuitively customizable B2B eCommerce platform.
- Simple-to-use Shopify Builder with drag-and-drop functionality.
- Dynamic Checkout Buttons to improve the user experience.
- Swatches for colors, sizes, and materials to make products more visually appealing.
- A variety of pre-built homepage sections and product detail page layouts.
- Visually stunning elements including sliders, carousels, typography, icons, and effects.
Pros
- SEO and user-friendly design
- Fully responsive and cross-browser compatible
- Eye-catching product displays
- Enhanced user experience
- Highly customizable
- Reliable support and documentation
Cons
- Steep learning curve for mastering all features.
- Not as suitable for non-luxury products.
- May require customization and installation assistance.
Upsides of Using Single Product Theme On Your Shopify Store
Picking the perfect Shopify theme can make or break your business. Though there’s an array of options out there, going with a single product theme can give you an edge that sets you apart. Let’s talk about why using a single product theme on your Shopify store can be a game-changer.
Better Focus on Your Product
Using a single product theme has a major perk – it helps you concentrate solely on promoting your product. No other items to steal the spotlight.
This way, your customers can focus entirely on the one item you’re offering. Overall, you get engagement boosts and your chances of clinching a sale can skyrocket.
Simpler and More Streamlined Design
By using a single product theme, you’ll also get a sleek and straightforward design that your customers will find easy to use. The layout is specially crafted to emphasize your product, highlighting its unique features and benefits.
This approach leads to a more enjoyable browsing experience for your customers and increased satisfaction with your brand.
Increased Page Load Speed
Using a single product theme can speed up your website’s page load time, resulting in a better user experience. With fewer elements and a simpler design, the theme loads quickly, making your website a breeze to navigate.
Plus, faster load times can boost your search engine ranking since Google loves smooth and well-performing sites.
Opportunity for Personalization
When you opt for a single product theme, it opens up a world of possibilities for personalization. As the theme is tailored to your specific product, you have the freedom to customize it in a way that truly highlights your brand and product. By doing so, you set yourself apart from your competitors and provide your customers with a one-of-a-kind shopping experience that they won’t find anywhere else.
Boosted Conversion Rates
The greatest benefit of a single product theme is its ability to increase conversion rates. The streamlined design and focused attention on your product can create a more efficient sales funnel, ultimately leading to more sales.
Single product themes also come equipped with features like cross-selling, carousels, and sliders to encourage customers to make additional purchases, ultimately boosting your overall revenue.
What Makes A Theme Best For Single Product Shopify Store
A good theme not only showcases your product’s unique features but also offers a seamless user experience. Here are some essential factors a good single product theme needs to have:
User-friendly Design
The design of the single product theme should be visually appealing and easy to navigate. A clutter-free layout, clear product images, and simple call-to-actions can help increase conversion rates. Additionally, the theme’s color scheme and typography should complement your brand and product.
Customizability
Every product and brand is unique, and your theme should reflect that. A customizable theme with a drag-and-drop interface and a wide range of customization options can allow you to create a personalized store that represents your brand’s personality. This flexibility also helps you to adjust your store’s design to suit seasonal or promotional needs.
Mobile Responsiveness
With mobile devices accounting for the majority of online traffic, choosing a mobile-responsive theme is critical. A responsive design ensures that your store looks and functions properly on different screen sizes, leading to a better user experience and increased sales.
Built-in Marketing Tools
To drive sales and promote your product, you need a theme with built-in marketing tools. A blog, social media integration, and pop-up ads are all features that can increase your store’s visibility and attract more customers. These tools can also help build customer loyalty and establish your brand as an industry leader.
Loading Speed
Slow loading speeds can be frustrating and cause customers to abandon your store. To avoid this, select a single product theme that is optimized for speed and performance. Themes with clean code, optimized images, and efficient scripts can help improve loading times and enhance the user experience.
Integration with Third-Party Apps
Integrating your store with third-party apps can help you automate tasks and improve the customer experience. For instance, integration with shipping apps can streamline your fulfillment process, while integration with review apps can help you build social proof and increase customer trust. Look for a theme that supports seamless integration with popular apps to make your store more efficient.
Support for Multiple Payment Methods
Offering multiple payment options can help increase sales and make your store more accessible to customers. A good single product theme should support multiple payment methods, including credit cards, PayPal, and other popular payment gateways. This feature can help ensure that customers can easily pay for your product in their preferred payment method.
SEO Optimization
Search engine optimization (SEO) is a must for driving organic traffic to your store. A theme optimized for SEO can pull your site higher up in search engine rankings, making it easier for potential customers to find your product.
Features like clean code, optimized images, and proper heading tags can help improve your store’s SEO and attract more customers.
Things To Consider When Choosing A Single Product Theme
Alright, so now you know how to recognize a good single product theme. But how do you actually pick one for yourself? Below are the most important things you need to consider to pick the right theme for yourself.
Product Type and Niche
Choose a theme that aligns with your product type and niche.
For instance, if you’re selling high-end jewelry, choose a theme that exudes luxury and sophistication. If you’re selling fun and quirky products for a younger audience, choose a playful and colorful theme.
A theme that matches your product type and niche will help create a consistent brand image and build trust with customers.
Branding and Aesthetics
Another thing you need to factor into the overall appearance of the theme is your brand’s pre-existing aesthetics.
Your theme should match your brand’s color scheme, font choices, and overall style. This will create a cohesive user experience and reinforce your brand identity.
For instance, if your brand focuses on sustainable and eco-friendly products, choose a theme with natural textures and earthy tones.
If you’re targeting an upscale audience, choose a sleek and modern theme that aligns with your brand’s style.
Budget
Consider your budget and how much you want to invest. While there are many free themes available, investing in a premium theme can offer added functionality and customization options.
A premium theme may come with advanced features such as product filtering, integration with third-party apps, and more extensive design options.
However, if you’re just starting out, a free theme can be a decent way to get started and upgrade to a premium theme later.
Customer Support
Though not obvious, good customer support is also important. Shopify themes are good, but they can still glitch out sometimes, especially third party ones.
So, consider the level of customer support offered by the theme developer. Look for a developer that offers timely and helpful support to help you troubleshoot any issues that may arise with your store.
Guide To Set Up Your Single Product Theme On Shopify
Whether you opt for a free or paid theme, the process is straightforward and can be completed in just a few steps. In this guide, I’ll walk you through how to set up a Shopify theme:
Step 1: Access the Themes Section
To begin, log in to your Shopify admin and click on Online Store, then select Themes.
Step 2: Select the Theme
Choose a theme from Shopify’s free or paid options, or upload your own theme from a .zip file on your computer.
Look for a theme that’s optimized for conversions and highlights your single product.
Step 3: Install the Theme
Install your chosen theme by clicking the appropriate button: Add theme for free themes, Add theme after purchasing a paid theme, or Upload theme for your own theme.
After installation, customize the theme to match your brand and product by using the easy-to-use theme editor.
By following these simple steps, you can easily install a Shopify theme that effectively showcases your single product and provides a seamless user experience.
Are Single Product Stores Worth It?
Single product stores can still be highly effective and profitable. By focusing on one quality item, you can build a brand that stands out from the competition and attract customers who are looking for that specific product.
Check out these examples of single product stores that are crushing it after starting out by selling only a single product:
- BLK & Bold: BLK & Bold is a coffee brand that donates 5% of its profits to support at-risk youth. Their website features a sleek and modern design with high-quality images that highlight their coffee and mission.
- GiveMeTap: GiveMeTap is a reusable water bottle brand that aims to reduce plastic waste and provide clean drinking water to people in need. Their website uses a bright and colorful theme that emphasizes the benefits of their product and offers a user-friendly design.
- Artisaire: Artisaire is a wax seal brand for invitations and stationery that has a vintage and elegant website theme. Their stunning images showcase the beauty and uniqueness of their product while highlighting its traditional craft.
These successful single product stores demonstrate that focusing on one quality item can build a brand that stands out and attracts customers.
By using website design to reflect their brand message and showcase the benefits of their products, they have built a loyal customer base and achieved success in their respective markets.
Tips To Make The Best Use of Single Product Shopify Store
Launching a single product store on Shopify can be exciting, but it also requires careful planning to stand out in a crowded eCommerce market.
Along with a clear product description and website optimization, you can use creative tactics to make your singular product shine. Here are some tips to take your store to the next level.
Offer Bundles or Kits
Even if you only sell one product, you can create bundles or kits that include related items. This can add value for customers and increase your revenue.
Provide Multiple Variations
If your product comes in different colors, sizes, or styles, make sure to showcase them on your website. This can provide customers with more options and increase the chances of a sale.
Add a Personal Touch
Include a handwritten note, branded packaging, or a small gift with every order. This can help create a positive customer experience and encourage repeat business.
Offer a Subscription Service
If your product is consumable or requires regular replacement, consider offering a subscription service. This can provide customers with convenience and increase your recurring revenue.
Provide Exceptional Customer Service
Respond promptly to customer inquiries, provide helpful information, and handle any issues with professionalism. This can help build trust with customers and encourage positive word-of-mouth.
FAQs
Q: Will a single product Shopify theme improve my sales?
A: Yes, a good theme can highlight your product’s features and create a better shopping experience, leading to increased sales.
Q: Can I use a single product Shopify theme for a subscription-based product?
A: Yes, you can add subscription options to a single product Shopify theme.
Q: What if I want to sell multiple products in the future, can I still use a single product Shopify theme?
A: Yes, you can still use a single product Shopify theme by adding new products to your store and creating separate pages for each one, but it’s better to choose a theme that can accommodate multiple products from the start.
Final Thoughts
A well-crafted theme will help you stand out and create an unforgettable shopping experience for your customers. On the other hand, a poorly designed theme can harm your store’s reputation and sales.
Invest in a quality theme to truly make your single product business take off. If you can’t pick the right theme that fits your shop, you can always go for more generalized but still highly versatile themes like the eCom Turbo and Booster Theme.
Whatever you do, just remember; your Shopify theme sets the tone for your brand and is what makes or breaks your store’s future. Hence, you need to take time and think about what you should get.
