Dropshipping, amongst all the other internet businesses on the market, has been gaining popularity as more people turn away from mundane 9 to 5 jobs to be their bosses. And as these people see success in the business, they name themselves gurus and offer programs like this Iyia Liu’s dropshipping course. Some of these gurus do know what they are talking about, but some of them are just in it for the money. Is Iyia Liu really qualified enough to guide you through the world of dropshipping and succeed? Will you learn from her course, or will it just be a waste of time and money? In this review, we will learn about Iyia Liu and her dropshipping course so you can decide on your own, whether to sign up for the course.
What is Iyia Liu’s Course?
Iyia Liu has a strong social media presence. Her eCommerce course is filled with a series of modules on topics related to dropshipping. The course is priced at $450 and offers six modules all that aim to teach beginners from store setup, to driving traffic, scaling, and running a six-figure profits store. The course definitely covers a lot of ground, especially in methods to drive traffic and marketing strategies. It even begins with talking about sales funnels, which is a platform that has helped all sorts of entrepreneurs to achieve their business goals. Nevertheless, the sales page was a little unprofessional, in my opinion, and the product itself looks illegitimate. The sales page does not fit with Iyia Liu’s image, in my opinion.
Who is Iyia Liu?
Iyia Liu came from a rough background. She was manager of a cake company that appeared in the news for the wrong reasons – they offered low-quality food for remarkably high prices. As you can imagine, that was not such a good start for her. Her bad publicity soon continued, and she kept receiving complaints and negative comments on social media. But while everything died down, she started selling the famous waist trainer from AliExpress. If you know Iyia Liu, then you must know that she was the one behind working with Kylie Jenner to work with her. The celebrity posted a photo and made about $300,000! After succeeding in the waist trimmer business, Iyia also opened other ventures like clothing store Bambi Boutique, and Luxe fitness, which sells premium supplements. Iyia now lives a lifestyle of luxury and high fashion, leaving her embarrassing past behind. She currently lives in Auckland and advertises her lush lifestyle on her Instagram. She is also determined to help other dropshippers to achieve in the business. After all, it did not come easy for her either.
Who is Iyia Liu’s Course For?
Iyia Liu is known for her success in the dropshipping business and also her strong presence on social media. For this reason, I believe she is a social media and marketing master. If you have always wanted to use social media to your benefit, or start a dropshipping business, then this Iyia Liu’s course is for you. The course will help beginner dropshippers build a store from scratch, use smart marketing strategies to gain traffic, and also use social media to drive organic traffic to your store. Iyia Liu is a master in all these.
Furthermore, if you have been looking for a reason to quit your job, or your next big business opportunity, that this course can also offer you suggestion in the form of an online business. Online businesses are great because you can work from anywhere in the world. However, no one said that they are easy. Therefore, you should have the right mindset going in that you will be willing to work hard.
What is included in Iyia Liu’s Course?
There are six modules in this course, and all of them presented by Iyia herself.
Module 1 – Building A Foundation
Iyia begins the program by introducing the business structure and framework of a dropshipping business. This includes everything, such as tax and accounting aspects. Iyia continues by stressing the importance of having a smart and well-thought-out business plan. Once you have a store, it is time to fill it with the products you want to sell. Iyia discusses how you can search, contact, and deal with suppliers. She stresses that it is essential to find a reliable supplier since your customers will receive the products directly from them. It is also just generally more straightforward and less problematic. At the end of module 1, you should have a complete store, set up everything to do with branding, create necessary social media accounts, and choose an email address. These are usually the fundamental first steps of dropshipping, so it is perfect for beginners.
Module 2 – Marketing 101
Marketing is essential for every business to understand customer needs and connect with their customers. This module begins with talking about using sales funnels to guide customers along a journey and turning visitors into customers. You will learn how you can integrate sales funnels into your business. Then, Iyia talks about traditional versus digital marketing, and which one you should choose as your brand’s PR strategy. Iyia shares a download on how you can use prints for newspapers or magazines. Then, she briefly talks about having pop-up stores, expos, or other product fairs.
Module 3 – Content Marketing
The internet is a vast area filled with a lot of information. There are also many users using it, making it the best place to advertise your product and gain traffic. Iyia begins by teaching you the difference between spamming customers and legitimately marketing to them. She stresses the importance of generating quality content, never plagiarising content, so that you do not tarnish your brand name. She teaches you how to make compelling advertisements so that people want to buy your products. Then, she talks about having a strong social media presence to increase organic followers. Iyia ends this whole chapter with blogging and how you can also use that to gain traffic.
Module 4 – Influencer Marketing
Influencer marketing is another powerful marketing strategy. You are hopping on a famous influencer’s fan base to market your products. It is up to you to contact whichever influencer you want to work with and work out a deal with them. Pricing and negotiations are totally up to you, but Iyia shares some tips, so you have a general guideline to follow. She also teaches you how to find them and tell apart the fake accounts from real influencers. However, working with influencers usually requires higher costs that are just paying for advertisements. Also, most influencers are not that easy to work with. Nevertheless, the most recent update on Instagram, where we no longer can see the number of likes, might affect this as a marketing tactic.
Module 5 – Paid Ads
Finally, we come to the section of paid ads, although this module seems quite outdated. Firstly, you get some videos on setting up ads on Facebook, but there is not much depth in this subtopic. Then, the course moves on to discussing Google Ads, and you will learn how to set this up. Then, the topic jumps to some email marketing tips and how you can get high quality leads. I was disappointed with this module is primarily for the price; not much information was offered.
Module 6 – Business Practice
In this module, you will learn how to run a business. It begins with scaling, optimization, outsourcing, customer service, and other vital parts of your business. You will learn how to optimize your store with a good team and to use special tools or plugins to boost sales. One good idea is to give special offers or advertise scarcity to set some urgency in customers to purchase your products. The course then ends by teaching you about selling your store, if you ever feel like doing so one day. Iyia firmly insists that your store should already be making steady money before you decide to sell it. She also suggests that you should sell it only when there is competition in your store by other investors.
Iyia Liu’s Course Final Verdict
The course content is very abundant, however, not for the price point. For the most part, I enjoyed the course because it offered a lot of ideas for innovative marketing strategies. I also learned some exciting ways to get traffic. However, I felt the course was put together in a hurry, and there is no real structure to it. For example, in some areas, Iyia will introduce a broad topic, which I am hoping to learn more about, but then the subject abruptly stops, and we begin a different matter. I found this very hard to keep up with. Also, I find that I spend more time on the course looking for answers on my own! For a $450 course, you would expect to have all the right information in one place.
Iyia Liu’s Course Alternative
I have gone through a lot of these dropshipping guru courses and personally, a lot of them are overpriced courses with very little information. They always try to sell you the dream or the lifestyle rather than actually selling you information. Dropshipping is not an overnight get rich quick scheme but, a lot of these gurus make it out like that. That’s why they ask for ridiculous prices for their courses. So, I personally get why you’d not trust in these courses.
Now, I still recommend a course if your either beginner or intermediate at dropshipping because it can save you a lot of money by optimizing ads and saving you lots of time. My personal favorite and favorite among many others is a course called eCom Elites by Franklin Hatchett. Now, the reason why I love this course because it’s one of the most affordable dropshipping courses out there and it has literally over 150+ videos. Franklin’s been doing dropshipping for many many years even before it was made famous by a lot of the gurus.
Make sure you read my eCom Elites Review to see how much information Franklin packed in this course and offers it at such a low price.