AliExpress Statistics (Sept 2023) Accurate Facts & Report

The humble beginnings of AliExpress can be traced back to a small team led by Jack Ma and his 18 associates, who raised $60,000 to establish AliBaba in Hangzhou in 1999. 

AliExpress was established a decade later. Remarkably, it has grown to employ over 100,000 individuals today, contributing to the success of Alibaba Group, which currently holds the 32nd spot on the list of the world’s most valuable companies, with a market worth exceeding $240 billion.

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In this article, we will delve into some of the fascinating AliExpress statistics, shedding light on its growth, success, and impact on the eCommerce industry.

Key Takeaways – The Most Interesting AliExpress Statistics

  • AliExpress recorded its highest overall in January 2022 with more than 455 million hits worldwide. (Source: Statista)
  • The platform gets an yearly income of $1,126,063 USD from CPC Banner Ads alone. (Source: MuStat)
  • In Brazil, AliExpress has 12 million users who actively use the platform on a monthly basis.
  • The most popular product trends on Aliexpress are related to smart devices, such as smart watches, smart bracelets, smart speakers, smart cameras, etc.
  • Similar to Amazon’s Prime Day event, AliExpress has an annual sale on the 11th of November known as the “Single’s Day Sale”.
  • AliExpress has over 150 million unique users.

Aliexpress Statistics

Aliexpress Logo Near Phone

Now, let’s get onto the main part of the article, shall we? Get ready, because we’ve got a lot of numbers to cover!

AliExpress Product Statistics

This section provides a snapshot of the platform’s product offerings, including popular categories and top-selling items. You can use this data to stay ahead of the competition and identify the products that are most in-demand.

Top-selling categories

Source: AliExpress

According to AliExpress’ own ranking, some of the top-selling categories on its platform are:

  • Electronics: You can find gadgets, accessories, cameras, drones, smart devices, and more on AliExpress. Electronics are one of the most popular categories on AliExpress because they are often cheaper than in other markets and have a high demand.
  • Beauty Products: You can also find makeup, skincare, haircare, nail art, and more. Such products are in high demand because they offer a variety of brands, styles, and quality at affordable prices.
  • Clothing: You can find fashion items for men, women, and children on AliExpress. Clothing is so popular because it offers a wide range of styles, sizes, and trends at low prices.

Most Sold Products

Source: AliExpress

Some products are also being sold a lot more than the others, regardless of category. They have a lot of followers, who are users that add a product to their wishlist or cart and receive updates on its price, availability, and reviews. 

Here are some of the most popular products in Q2 of 2023:

  • Phone Holders: Phone holders are one of the most followed products on AliExpress with over 230k followers. So many people get them because they are convenient, cheap, and compatible with most phones.
  • Nail Polish Stickers And Decals: Nail polish stickers and decals are another highly followed product on AliExpress with over 935k followers. Despite there being less number of female users on the platform, such products are still super popular. They’re easy to use, long-lasting, and come in many colors and patterns. 
  • Cleaning Goods: Cleaning goods are another popular product on AliExpress with over 217k followers. They are popular because they are practical, effective, and cheap.
  • Kitchen Utensils: Kitchen utensils are another popular product on AliExpress with over 1000k followers. Their reason for being so popular doesn’t leave much to imagination – they’re fairly standard household items.
  • Jewelry: Jewelry items are also AliExpress with over 179k followers. A lot of them have trendy designs, even though they come with the lower and more affordable pricing most AliExpress products are known for. 

Notable Product Delivery Methods And Delivery Times

Source: Oberlo

AliExpress offers various methods for delivery, many of which are popular in the US, such as 

FedEx, UPS, DHL Express.

There’s also the AliExpress Standard Shipping, which is sometimes even provided for free. Here are the delivery timings for all these mentioned services:

Free Shipping (AliExpress Standard Shipping): 20 Days and Above.

FedEx: 7-15 Days.

UPS:  1-14 Days.

DHL Express: 15–45 Days

There Are Over 10,000 Categories 

Source: AliExpress

AliExpress has an impressive catalog of products. And to streamline all these products so that users have an easier time looking through them and finding what they’re looking for, the site offers a large number of categories. In terms of ease of navigation, AliExpress is practically the Asian equivalent of Amazon.

Here are some of the specific categories to give you an idea of how many are there and how diverse they are:

  • Women’s Clothing
  • Men’s Clothing
  • Luggage and Bags
  • Garden Care
  • Shoes
  • Hair Care
  • Phones and Telecommunications
  • Outdoor Activity
  • Automobiles And Motorcycles
  • Sports and Entertainment
  • Toys and Other Kids Products
  • Computer and Office
  • Home Improvement Items And Tools
  • Jewelry and Accessories
  • Consumer Electronics

There’s More Than A Billion Product Listings

Source: BrightEdge

Since its conception in 2009, AliExpress has built up a large repertoire of product offerings. So much so, that it even topples other eCommerce giants such as Amazon. 

For instance, AliExpress has over 2.5 billion product listings, compared to Amazon’s smaller 353 million product listings. Although, the latter might have changed this year – that’s only the number of the previous year. Its number of product listings for 2023 still hasn’t come out yet.

AliExpress User Statistics

Who’s shopping on AliExpress? Find out in this section, which provides insights into the platform’s user demographics and geographic location. Whether you’re a business owner or a curious shopper, this data can help you understand the AliExpress community.

AliExpress Gets More Than 400M Visitors Each Month

Source:  SimilarWeb

The platform has received over 441M visits since the January of 2023, with over 163M being unique visitors (as in ones not duplicated across devices.). The numbers actually went down all the way to 408M during February, before starting to rise back up by the end of March. 

Top Five Countries By Traffic

Source: SimilarWeb

AliExpress has a global reach and attracts customers from all over the world. According to Similarweb, the top five countries by traffic to AliExpress as of March 2023 were:

  • Brazil: Brazil accounted for 17.35% of the total traffic to AliExpress. Brazil is one of the largest markets for AliExpress because of its large population, growing middle class, and high demand for online shopping.
  • United States: The United States accounted for 11.23% of the total traffic to AliExpress. The United States has so many users going to AliExpress because of its great purchase versatility, diverse consumer preferences, and competitive eCommerce landscape.
  • Spain: Spain accounted for 8.15% of the total traffic to AliExpress. Spain is one of the fastest-growing markets for AliExpress because of its increasing internet penetration, rising disposable income, and cultural affinity with China.
  • France: France accounted for 7.01% of the total traffic to AliExpress. France is another fast-growing market for AliExpress because of its high online shopping frequency, strong demand for fashion and beauty products, and favorable exchange rate with China.
  • Korea: Korea accounted for 5.84% of the total traffic to AliExpress. Korea is another important market for AliExpress because of its high internet and smartphone usage, sophisticated eCommerce infrastructure, and strong interest in Chinese products and culture.

Gender Breakdown Of User Base

Source: SimilarWeb

AliExpress has a diverse user base that includes both men and women. However, according to Similarweb, the majority of AliExpress users are male, with 66.64% male and 33.36% female. This may be because AliExpress offers more products that appeal to men, such as electronics, gadgets, and tools.However, as stated earlier, the platform still has a huge share of feminine products.

Age Breakdown Of User Base

Source: SimilarWeb

AliExpress also has a varied user base in terms of age groups. According to Similarweb, the majority of AliExpress users are aged 25-34, with a secondary majority aged 18-24. 

It’s likely that way because these age groups are more likely to shop online, look for bargains, and be interested in new and trendy products.

AliExpress’s User Base Exceeds 150 million

Source: AliExpress

AliExpress has experienced an astronomical surge in the number of its users since its launch in foreign markets a decade ago. As it currently operates in 220 countries and 18 languages, it has managed to attract over 150 million unique customers worldwide. Remarkably, if all these customers resided in a single country, AliExpress’s user population would rank as the ninth most populous country globally, surpassing both Mexico and Russia.

At Least 20 Million Buyers Visit AliExpress Every Day

Source: China Internet Watch and SimilarWeb

AliExpress has been consistently setting the benchmark for eCommerce websites with a staggering 20 million daily users. This impressive number of users is only matched by a select few websites and platforms, making AliExpress a cut above the rest.

The secret to AliExpress’s success lies in its unwavering consistency, reputation and social proof. Users trust the platform thanks to positive reviews from fellow customers, which has led to its exponential growth.

It comes as no surprise that AliExpress is considered one of the top 5 eCommerce websites worldwide, ahead of its competitors. The visitor statistics speak for themselves, cementing AliExpress’s position as a leader in the industry.

According to Similarweb, AliExpress had a whopping 1.3 billion total visits in 2023 up to March.

Search Volume

Source: SimilarWeb

AliExpress is also one of the most searched websites in the world. According to Similarweb, the search volume for “aliexpress” is over 20,882,490. This means that someone searched for “aliexpress” on a search engine that many times by March 2023.

AliExpress Revenue And Financial Statistics 

Now, let’s go through some of the major financial changes the platform has gone through over the years.

Value Of Alibaba Group Holding Ltd Stock

Source: Google Finance

AliExpress is part of Alibaba Group, one of the largest eCommerce companies in the world. Alibaba Group is listed on the New York Stock Exchange under the symbol BABA. As of May 5, 2023, Alibaba Group Holding Ltd Stock was valued at $82.05 (1.24%) according to Google.

Alibaba’s Initial Public Offering

Source: CBS News

In 2014, Alibaba Group created a significant ripple with its debut on the stock market. The IPO of Alibaba was a game-changing event for the Chinese eCommerce industry and the company itself. 

Reportedly, the IPO raised almost $22 billion, which was an unprecedented amount at that time. 

This groundbreaking IPO set a new benchmark for the eCommerce sector and marked Alibaba’s entry into the league of global tech giants.

High Revenues In 2020

In 2020, AliBaba earned some of its highest revenue yet at 509 billion yuan ($72 billion), which is a 28% increase from the previous year. This impressive growth reflects how well Alibaba has weathered the COVID-19 pandemic. 

The company’s resilience and adaptability to changing market conditions have been a key factor in its success. 

By prioritizing customer satisfaction and implementing cutting-edge technology, Alibaba has remained at the forefront of the eCommerce industry.

AliExpress Cut Of Sales

Source: AliExpress

AliExpress has found a lucrative revenue stream by adopting a commission-based business model, earning a percentage of each sale made on its platform. 

AliExpress claims that its commission rate ranges between 5%-8%, depending on the product category and seller level. Essentially, for every $100 worth of goods sold on AliExpress, the company earns a tidy profit of between $5 and $8. 

By facilitating seamless transactions between buyers and sellers and providing top-notch services to its customers, AliExpress continues to thrive in a fiercely competitive industry.

Consolidated Revenues In FY Ending March 31, 2022

Source: Alibaba Group Fiscal Year 2022 Report 

Alibaba Group has released its financial results for the fiscal year ending March 31, 2022, revealing impressive gains. The company’s consolidated revenues reached a staggering RMB717,289 million ($109,480 million), representing a significant 41% year-over-year increase. 

Alibaba’s unwavering commitment to delivering innovative solutions and personalized services to its customers has undoubtedly fueled its growth and market dominance. 

As the world continues to embrace the eCommerce boom, Alibaba is poised to maintain its position as a global leader in the industry, providing top-notch services to customers worldwide.

Alibaba’s Market Share And Where It Stands

Source: Statista

Alibaba Group is the leading eCommerce company in China, which boasts one of the largest and fastest-growing online retail markets in the world. 

As of 2021, Alibaba held a dominant 47.1% share of China’s online retail sales, reflecting its significant market presence and influence. Meanwhile, JD, its rival company only had 17%.

The company’s success can be attributed to its innovative use of technology and unwavering focus on delivering an exceptional customer experience.

With its continued expansion both domestically and internationally, Alibaba has maintained its position as a leader in the Chinese eCommerce industry for a long while. 

However, that might change with China strengthening its anti-monopoly laws as competing companies are starting to rise.

Alibaba’s Revenues Also Soaring in Q2 2022

Alibaba Group also reported its financial results for the second quarter of 2022 and the numbers are nothing short of impressive. 

According to the press release, the company’s revenue for the quarter was RMB155.059 billion (US$23.814 billion), which marks a remarkable 30% increase from the previous year. This significant growth speaks volumes about the company’s continued ability to stay ahead of the curve in the eCommerce industry. 

AliExpress Dropshipping Statistics

Is AliExpress worth anything in terms of dropshipping? The stats in this section might give you an idea.

US, UK, Canada, Malaysia and Australia Are Top AliDropship Users

According to recent data, the United States, United Kingdom, Canada, Malaysia, and Australia are among the top countries using AliDropship.

This is no coincidence. As the trend towards online shopping continues to grow, more and more people are seeking ways to get in on the action. And with AliDropship’s user-friendly interface and extensive features, it’s easy to see why it’s a top choice for aspiring entrepreneurs.

What’s more, AliDropship’s appeal is not limited to those who work in traditional office settings. With the rise of digital nomads and remote workers, many are seeking out tools that allow them to work from anywhere in the world. 

AliDropship is a great solution for such individuals who want to run a successful business while enjoying the freedom of a location-independent lifestyle.

90% of AliDropship Dropshippers Opt for Niche Stores

According to data from AliDropship, 90% of dropshippers using their platform have chosen to specialize in a specific niche. 

This allows them to focus their efforts on a particular area and become experts in that field, making it easier to identify their specialization and provide better service to their customers.

There’s A Large Focus On Gadgets, Devices, And Accessories

Did you know that 18.5% of dropshippers on AliDropship sell gadgets, devices, and accessories? It’s a popular niche because consumers are always looking for the latest and greatest tech products. The baby and children’s product market is also thriving, with many dropshippers tapping into the broad customer base of parents and caregivers who want the best for their little ones.

These niches are popular because they offer exciting and innovative products that consumers are willing to pay a premium for. Plus, online shopping makes it easier than ever to find and purchase these products. For dropshippers, these niches provide access to a large market of tech-savvy and family-oriented consumers who are always on the lookout for the next big thing.

AliExpress Affiliate Statistics

Like Amazon, AliExpress has an affiliate program too. How does it perform? What are the commissions? Let’s talk about that in detail.

AliExpress Is Popular Among Belurusians For Affiliate Marketing 

Source: Built With

Belarus ranks third in the AliExpress affiliate programs category, highlighting the platform’s global reach and the power of eCommerce to connect people worldwide. 

AliExpress is best known for its affordable products from Chinese manufacturers, but it has also become a hub for bloggers, influencers, and website owners around the world to earn money through affiliate marketing. 

The fact that Belarus is among the top three countries utilizing it despite being a less known country shows the platform’s appeal to entrepreneurs from different parts of the world. 

Israel Is The First Ranking Affiliate

Source: Built With

While Belarus ranks third in the AliExpress affiliate programs category, the top spot belongs to Israel – not the US or the UK. Israeli bloggers, influencers, and website owners are making a big impact on the platform’s sales and marketing efforts. 

That’s primarily because of Israel’s growing influence in the tech and eCommerce space, with the country being a hotspot for startups and entrepreneurs. In fact, Israel is known as the “Startup Nation” due to the high number of startups per capita in the country. 

8.5% Minimum Commision Rate For The Affiliate Program

(Source: Within The Flow)

The AliExpress affiliate program offers a minimum commission rate of 8.5% on every sale made through an affiliate’s link. This rate is competitive compared to other affiliate programs in the eCommerce industry. 

Additionally, AliExpress’s product selection is extensive, ranging from electronics to fashion and home goods. With over 150 million registered users worldwide, AliExpress provides affiliates with a vast customer base to promote products to. Furthermore, the program offers promotional tools and support to help affiliates increase their earnings potential. 

With these features, it’s no surprise that the AliExpress affiliate program is a popular choice for individuals and businesses looking to monetize their website or social media channels through affiliate marketing.

The Strong Sides Of Aliexpress Statistics Wise

Aliexpress is a global online shopping paradise, where you can find anything you want at a bargain price. It’s like a giant digital bazaar, where millions of buyers and sellers meet and trade every day. But how big and successful is Aliexpress really? Let’s take a look at some of the impressive numbers that show its growth and success.

These statistics show that Aliexpress is a powerful and growing eCommerce platform that attracts and satisfies customers and merchants alike. Even despite the recent hiccups in China, it continues to improve and be more profitable.

What are AliExpress weaknesses?

However, Aliexpress is not flawless. Despite its fame and fortune, it also faces some hurdles and drawbacks that may tarnish its image and growth. Some of the weaknesses of Aliexpress are

  • Inconsistent Delivery Times

Aliexpress has a long and uncertain shipping time, which may annoy customers who expect fast and dependable delivery. Imagine waiting for a month or more for your order to arrive, only to find out that it’s lost or damaged in transit.

  • Quality Control Issues

Aliexpress has a low quality control, which may result in customers receiving faulty or fake products. Imagine ordering a branded product, only to receive a cheap knock-off that doesn’t work or look as advertised.

  • Getting Refund Isn’t Straightforward

Aliexpress has a complex and inconsistent dispute resolution process, which may deter customers from seeking refunds or replacements. Imagine having to go through a lengthy and frustrating process of contacting the seller, providing evidence, waiting for a response, escalating to Aliexpress customer service, and waiting for a final decision, only to end up with nothing.

These weaknesses show that Aliexpress still has room for improvement in terms of customer satisfaction and trust. It needs to address the issues of shipping time, quality control, and dispute resolution to maintain its competitive edge and retain its customers.

So How Successful Is Aliexpress According To These Statistics?

According to these statistics, Aliexpress is a highly successful online shopping platform with millions of customers and sellers, billions of dollars in sales, and thousands of products in various categories. 

However, Aliexpress faces competition from other eCommerce players, regulators, and innovators who are vying for a share of the market. To stay ahead, Aliexpress must keep up with changing market trends and customer demands by offering faster shipping, better quality, and easier refunds.

Despite its success, Aliexpress is not without its challenges. The earlier mentioned weaknesses could damage its reputation and growth. 

To continue thriving, Aliexpress needs to address these shortcomings, capitalize on its strengths, and learn from its mistakes. In other words, Aliexpress needs to be both a leader and a learner in the eCommerce industry.


Q: Who is AliExpress’ target customer?

A: AliExpress targets individual consumers who are looking for affordable products and are willing to wait for longer delivery times.

Q: Which is better, Alibaba or AliExpress?

A: Alibaba is better suited for businesses looking to buy products in bulk, while AliExpress is better for individual consumers looking to buy smaller quantities at a lower price.

Q: Is AliExpress bigger than Amazon?

A: No, AliExpress is not currently bigger than Amazon. While AliExpress has a large customer base and a vast selection of products, Amazon remains the largest online retailer in the world with a larger market share and revenue.

Q: Is AliExpress good to their workers?

A: As a platform, AliExpress does not employ workers directly. However, the platform encourages its sellers to comply with local labor laws and standards.

Q: Why is AliExpress so cheap?

A: AliExpress is able to offer products at a lower price because it connects consumers directly with manufacturers and sellers in China, cutting out many of the middlemen involved in traditional retail. Additionally, many of the products sold on AliExpress are produced in China where labor and production costs may be lower.

Final Thoughts

Whether you’re a seller or a shopper, these insights can help you stay ahead of the game and make informed decisions. So, keep the data in mind and use it to your advantage. By staying on top of the latest trends and information, you can make the most of everything AliExpress has to offer.

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