Dropshipping Statistics (Oct 2023) Key Facts & Case Study

It is highly anticipated that the dropshipping online business industry will have significant success in the upcoming few years. Significant improvements in the eCommerce market support this high anticipation since 2014.

With millions of people switching to online shopping, it is now one of the most sought-after businesses. Not to mention the retail stores, which have also switched to dropshipping, it has also become the automatic choice for most young entrepreneurs.

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Key Dropshipping Statistics
  • In 2022, the global dropshipping market reached $225.99 billion. By 2023, it’s expected to grow to $243.42 billion.
  • Most conversion rates of the dropshipping store stand out to be 2.45% on average.
  • Dropshipping stores with social media accounts earn 32% more in revenue.
  • Most of the sales profit of dropshipping stores comes from selling clothing. In 2021 some studies reported that more than 20.8% of the global dropshipping market size profit comes from clothing sales.
  • Customers Judge Your Dropshipping Store within the First 15 Seconds of their visit.
  • On average, suppliers make 18.33% of their profit when they sell their products to dropshippers.
  • The success rate for dropshipping businesses typically falls between 10% and 20%.
  • Offers such as coupon codes and free shipping offers increase conversion rate by over 50% on dropshipping stores.
  • Dropshippers often achieve profit margins ranging from 20% to 30% per sale, potentially resulting in significant income.
  • The average order value for a dropshipping store is $23.50.

Full Statistics Breakdown Of Dropshipping

Now, let me go deeper into the numbers of both past and present. 

Market Size and Growth

  • In 2021, the dropshipping market reached a substantial valuation of $155.6 billion. This surge was largely fueled by the increasing trend of online shopping, particularly during the pandemic, highlighting the resilience of the dropshipping model in adapting to changing consumer behavior.
  • By 2023, the market is set to grow to $243.42 billion, a significant increase. This growth can be attributed to the continuous expansion of eCommerce platforms, increased globalization, and the ease of entry into the dropshipping business, enticing more entrepreneurs to join the fray.
  • The impressive 30.6% CAGR forecasted for the dropshipping market until 2027 reflects not only the demand for this model but also the efficiency and cost-effectiveness it offers to businesses. This growth rate outpaces many traditional retail sectors, underlining the disruptive nature of dropshipping.
  • A $476.10 billion market share is projected for dropshipping by 2026 – which signifies a huge shift in retail dynamics. Businesses are recognizing the benefits of reduced inventory costs, wider product offerings, and the ability to quickly adapt to market trends through dropshipping.
  • In 2022, the global dropshipping market reached $225.99 billion, and it’s set to maintain this upward trajectory with an anticipated CAGR of 23.4% from 2023 to 2030. This figure showcases the scalability and versatility of dropshipping across a multitude of product categories, from electronics to fashion, catering to diverse consumer preferences. 
  • Looking ahead to 2031, the forecasted growth from $155.6 billion in 2021 to an ambitious $1,670.1 billion signifies a decade of remarkable expansion. This immense potential indicates that dropshipping remains a lucrative and evolving industry with plenty of room for new entrants to thrive. 
  • The dropshipping market is experiencing rapid growth, with a projected CAGR of 30.6% by 2027- it’s poised to reach an impressive $724.26 billion. This robust expansion reflects the increasing adoption of dropshipping as a preferred eCommerce model. 
  • A CAGR of 28.8% has been forecasted by 2025. This robust growth is indicative of the ever-increasing demand for efficient and flexible supply chain solutions.
  • In the upcoming years, the dropshipping market is poised to reach a substantial $558 billion by 2025, driven by a solid 7% year-on-year growth rate. This trend underlines the remarkable global shift toward online retail, presenting abundant entrepreneurial opportunities.
  • It’s important to note that the success rate for dropshipping businesses typically falls between 10% and 20%. These figures highlight the competitive nature of the field and emphasize the importance of meticulous planning and strategic thinking for newcomers.
  • Dropshipping stores that use at least one social media account tend to earn 32% more in revenue. This highlights the positive impact of social media on sales. Additionally, the average order value for a dropshipping store is $23.50, reflecting the affordability of products in this model.
  • In 2019, dropshipping constituted a substantial part of Amazon’s sales, contributing about 34% to the company’s overall revenue. Impressively, this translated to a remarkable $95.37 billion in revenue generated by dropshipping activities alone. These statistics highlight the significant and financially influential role that dropshipping plays within Amazon’s vast eCommerce operations.
  • Dropshippers often achieve profit margins ranging from 20% to 30% per sale, potentially resulting in an annual income of up to $100,000. On a monthly basis, this can translate to earnings ranging from $1,000 to $5,000, showcasing the significant financial rewards achievable through skilled dropshipping management. 
  • It’s interesting to note that a mere 10% of dropshippers find profitability in their first year, highlighting the challenging nature of the initial learning curve. That means that perseverance and adaptability are vital for newcomers in dropshipping.

Geographic Trends

  • North America emerged as a dominant player in 2022, commanding a market share of over 35.72%. This regional supremacy is driven by its well-established eCommerce infrastructure and a high consumer base.
  • The United States stands out as the leader among the top 1% of dropshipping stores, boasting an impressive 80.9% market share in 2022, with a market value of $80.5 billion. This showcases the U.S.’s pivotal role in shaping the global dropshipping landscape.
  • The substantial 33.92% market share held by Asia Pacific in 2022 underscores the region’s pivotal role in the dropshipping industry. This share signifies a strong presence and demand for dropshipping services among businesses and consumers in the Asia Pacific. The expectation of steady growth over the forecast period suggests a consistent and sustainable expansion, making this region a focal point for market players.
  • Europe’s dropshipping market exhibits a promising growth trajectory, with a notable CAGR of 20.1% projected from 2022 to 2028. This growth rate reflects increasing adoption and acceptance of the dropshipping model in the European market. It signifies a rising trend of businesses embracing this agile supply chain approach to meet consumer demands efficiently.

Product Category Stats

  • Certain product categories, including beauty, health, and personal care, are on track to experience remarkable growth, projected at an impressive CAGR of 31.1%. This indicates evolving consumer preferences and market demand in these specific segments.
  • The fashion segment in dropshipping is expected to grow strongly from 2023 to 2030, with a high CAGR of 24.8%. This growth is driven by global trends and changing consumer preferences. Shoppers increasingly favor online shopping, especially for personal and beauty products, as it offers a clear view of items without the need for physical touch.
  • In 2022, the electronics segment secured a noteworthy 19.15% market share, primarily due to the escalating appetite for electronic devices. The pivotal role played by eCommerce platforms is evident, offering consumers the convenience of extensive product comparisons, attractive discounts, and seamless return processes. This underscores the electronics sector’s resilience and growth potential in an increasingly digitized marketplace.

Key Players, Popularity And Industry Adoption

  • Shopify’s Dropshipping app Oberlo takes the lead as the premier dropshipping platform, commanding a substantial market share of 31.5%. In close pursuit is Printful, with a commendable market share of 25%. It’s likely that Printify will be at the top in 2023 though, as Oberlo was shut down last year.
  • Among the 24 million online businesses, 22% to 33% opt for dropshipping, even major players like Amazon and Wayfair blend it with in-house operations. Many prominent online retailers began as dropshippers before expanding. This underscores its appeal as a cost-effective supply chain strategy. According to Forrester’s Research, all of that translates to $85 billion in global sales.
  • In a 2014 study, 84% of online sellers faced difficulties in establishing solid relationships with dropship suppliers, primarily due to issues like unreliability and inconsistent product quality. However, it’s easier to overcome such hurdles now. The dropshipping landscape has since evolved, with modern platforms enhancing supplier vetting, streamlining processes, and improving inventory management.
  • In 2019, a whopping 40% of retailers decided to use dropshipping to beef up their online product offerings, and surprisingly, they ended up going head-to-head with Amazon’s potential for earnings. This shift highlights the appeal of dropshipping as a means to rapidly diversify product offerings without the burden of stocking inventory upfront. It’s a testament to the adaptability of businesses in the digital age, where new strategies can lead to unexpected competition.

Dropshipping Stats Across eCommerce Platforms

Now, let’s go through statistics regarding the state of Dropshipping on different platforms and what they mean.

Amazon Statistics For Dropshipping

Earnings Potential

The income possibilities in Amazon dropshipping, ranging from $1,000 to an impressive $50,000 per month, indicate a wide span of earnings. This range suggests that people with various budgets and risk levels can get involved in this business and potentially see substantial returns.

Share of Dropshipping Sales

The fact that around 34% of Amazon’s sales come from dropshipping shows that customers trust the products and service quality provided by dropshippers on the platform.

eBay Statistics For Dropshipping

Earning Potential

On average, about a quarter of eBay dropshippers, or roughly 25%, find themselves earning a profit of $2.67 per sale. That’s through handling approximately 969 orders per month. While this might not seem like much per sale, when you add it up, it can result in a monthly income of over $1,000.

Top Performers

Notably, top-performing dropshippers on eBay achieve remarkable monthly earnings, with some individuals earning as much as $7,731 per month, nearly reaching six figures in annual income. The top 10% of eBay dropshippers manage approximately 4,759 orders per month, showcasing significant success potential in the industry. 

Total eBay Dropshipping Growth

Between 2016 and 2018, eBay dropshipping transactions surged by 146%. This indicated a thriving market, likely due to the growing popularity of online shopping and eBay’s accessibility.

Cashback Earnings for eBay Dropshippers

eBay dropshippers make an average of $693 per month in cashback profits, suggesting they strategically leverage credit card incentives to boost earnings.

Monthly Transaction Comparison

eBay dropshippers experienced a 7% increase in transactions between January and December, with a marginal 1% rise in total sales value. This suggests eBay remains attractive to budget-conscious shoppers post-holiday season.

Profit Margins in eBay Dropshipping

eBay dropshipping offers a modest 6% profit margin, lower than other eCommerce platforms with margins typically ranging from 30-40%. This indicates heightened competition and the need for cost management.

Fees Incurred

On average, eBay dropshippers spend $1,078 on eBay fees and $479 on PayPal fees, emphasizing the importance of cost-effective strategies such as optimizing sourcing, pricing, and operational efficiency to maintain profitability. Exploring platforms with lower fees may be considered by some dropshippers.

Facebook Marketplace Statistics For Dropshipping

Earning Potential

It’s possible to earn as much as $600 in a week through Facebook dropshipping, showcasing the potential for generating an additional income of approximately $35,000 annually. This is achievable thanks to Facebook’s extensive user base, low upfront investment, and effective marketing strategies, all facilitated by the convenience of Facebook Marketplace. It underscores the promising prospects for those considering Facebook as a platform for their dropshipping endeavors.

Shopify Statistics For Dropshipping

Shopify’s Popularity

The prevalence of Shopify, powering  11.80%  of dropshipping websites, reflects its user-friendly interface and feature-rich platform, which attracts entrepreneurs seeking a seamless online retail experience.

Product Variety on Shopify

Roughly 7.1% of the products available within the vast Shopify ecosystem are sourced through dropshipping. This number reveals the platform’s adaptability, accommodating a diverse range of products, from niche items to mainstream offerings. It underscores the freedom of choice that dropshipping affords in product selection.

Income Potential

On average, individuals engaged in Shopify dropshipping can anticipate monthly earnings falling within the $1,000 to $2,000 range. While this may not promise rapid wealth, it does signify the possibility of establishing a steady income stream through diligent efforts and effective business strategies.

Geographical Distribution

Geographically, the majority of Shopify dropshipping stores are concentrated in the USA (62.8%), followed by Canada (8%), and Australia (7.4%). These geographical patterns reflect Shopify’s global reach, making it accessible for entrepreneurs worldwide. The strong presence in North America is particularly noteworthy.

Product Listings

Shopify dropshipping sites typically feature 50 to 200 products, often managed using automated systems, even when sourcing from platforms like AliExpress.

Startup Costs

Initiating a Shopify dropshipping venture can be remarkably affordable, with startup expenses as low as $50. This low entry barrier makes it an attractive option for those testing the waters of entrepreneurship without significant financial commitments.

Find More In Depth Statistics On Shopify Here!

AliDropship Statistics

Niche Popularity

An impressive 86% of AliDropship users in the dropshipping realm opt for specialized niche stores. This illustrates the prevailing trend of finding success by catering to specific customer interests and needs.

Visitor Value

On average, every visitor to a dropshipping store utilizing AliDropship contributes $2.48 in revenue. This is a clear glimpse at the significance of efficient marketing and conversion strategies in maximizing returns from website traffic. 

Product Category Sales

About 18.5% of Dropshippers Sell Electronic Items from AliDropship.

Interesting Dropshipping Statistics

  • Dropshipping allows entrepreneurs to set up an online store in just a few hours, resulting in a 70% faster time-to-market compared to traditional retail businesses.
  • Dropshipping minimizes the risk of excess inventory and product obsolescence by a 40% reduction in inventory write-offs compared to traditional retail models.
  • Dropshipping business has a low barrier of entry, about 80% of dropshippers start with less than $5000.
  • It lets businesses buy products from different countries worldwide. About 44% of dropshippers get products from at least three countries.

Dropshipping Case Studies

Now, let’s quickly go through some numbers from successful Dropshipping stores.


Meowingtons Homepage

Meowingtons, a niche dropshipping store specializing in cat-related products, has successfully attracted a dedicated following with 779k Instagram followers and 969k Facebook likes. 

Their journey began by sourcing products from AliExpress, but their unique branding efforts, including an endearing cat logo and a focus on cat-centric themes, set them apart. 

Over time, Meowingtons evolved beyond dropshipping, developing their own product lines and forming partnerships with local cat-related organizations, expanding their reach and deepening their community.

District of Clothing

District of Clothing Homepage

District of Clothing, founded by Dionna Dorsey, started as a side project and evolved into a thriving online store specializing in inspiring apparel.

Launched in 2014, it initially took months to find the time for the store to go live. 

Dionna leveraged dropshipping with Printful to experiment with a variety of products, keeping those that resonated with customers. Influencer marketing played a pivotal role in attracting initial customers and drawing attention from major organizations. 

Despite her busy schedule, Dionna’s commitment to her side project resulted in an extra income of $29K in 2016, highlighting the potential for dropshipping to transform passion projects into profitable ventures. 

Their success can be attributed to the combination of meaningful product messages, influencer marketing, and meticulous budget management.

 (Source: Printful)


Warmly Homepage

In under 2 years, Warmly strategically leveraged dropshipping to efficiently test the furniture and home decor market without inventory management burdens. 

Partnering with suppliers and third-party fulfillment, they offered a wide product range with minimal upfront costs. 

While dropshipping formed their foundation, Warmly amplified its success by utilizing unconventional marketing channels like Pinterest. 

This approach enabled Warmly to attract a substantial audience, with 34.1K monthly website visits in the last 3 months. In terms of revenue, their estimates range impressively between $566,000 and $1,100,000 per month, reflecting strong financial performance. 

(Source: SimilarWeb, Salesource)

Notebook Therapy

Notebook Therapy Homepage

Specializing in Japanese-inspired stationery for young women, Notebook Therapy kick-started its journey with dropshipping. This approach allowed them to test the market and quickly offer a range of products without heavy upfront costs. 

As they gained momentum and identified their niche, they seamlessly transitioned to a more customized approach, curating products tailored to their audience’s preferences. 

This flexibility not only enabled them to manage their budget but also resulted in substantial success, with estimated monthly sales ranging between $350,000 and $700,000. 

In August 2023 alone, they recorded a remarkable 278.6K site visits, this just highlights the impact of their dropshipping foundation as they continue to evolve and thrive in the eCommerce landscape.

(Source: SimilarWeb, Salesource)


CloudSharks Homepage

Cloudsharks, an apparel brand specializing in shark-shaped slides and accessories, draws in 73.1k monthly visitors. 

They began as a one-product dropshipping store, as evident from their listing in the Salehoo Dropship directory. 

However, Cloudsharks quickly expanded their reach across various social media platforms, including Facebook, Instagram, TikTok, Snapchat, and YouTube, effectively engaging diverse audiences. 

Notably, they strengthened their brand with visible tags on their products, hinting at a transition from dropshipping to private labeling or even wholesaling to meet rising demand.

(Source: Salehoo)

Final Thoughts

The dropshipping statistics we’ve explored reveal a world of profitable endeavors. It’s up to you to turn these numbers into a thriving eCommerce business. Your journey to profitability starts here.

Remember, it’s not just about the numbers; it’s about how you leverage them to shape your success.


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