You might see upsells as an annoying part of shopping online; product bundles shoved at your face just because they’re related to your purchase, and the owner wants to squeeze as much as possible out of you.
However, upsells don’t have to be annoying. As long as you can keep them non-intrusive, and you actually offer useful and valuable complements to your customers, you can make something extra while making their shopping experience a lot better.
With that in mind, let’s dive into the apps that let you do just that.
Frequently Bought Together
I’ll start the list with a personal favorite; this one imitates Amazon’s own upsell sections. If you’ve used Amazon, you’ve probably noticed an option to add related products to your purchase as bundles.
Well, this app lets you do just that, and in a very similar way.
Do note that it’s not free. Fortunately, it’s just $7 monthly, and you can try it for 3 days before deciding whether or not it’s for you.
The app analyzes what your customer buy, and it uses this data to offer products to your customers which are, well, frequently bought together.
You can set how many products you want to display and locate the widget wherever you want. You can recommend the products manually if the automatic choices aren’t optimal, and you can offer these upsells as discounted.
The only issue is that the app needs data from sales, so if you’re not getting enough sales, it might not work perfectly.
And don’t worry, there are free apps on the list.
OK, I’m sorry, but this one isn’t free either. It’s $10 each month, but the free trial is 11 days longer here.
Unlike the previous one, this app offers the upsells as pop-ups, so customers can order with a single click. It might be more comfortable, but pop-ups tend to feel more intrusive.
You can offer 3 upsells tops, and you decide when you want the pop-up to trigger, from the product page to the checkout.
This app also integrates with others, like Cashier, and it makes things a lot quicker and comfortable. It hides your out-of-stock products, and it’s mobile friendly, which makes it a great choice, especially when paired with Bold Discount.
Ultimate Special Offers
Many people agree that this is the best upsell app for Shopify, and its versatility is something to consider: upsells, bulks, bundles, and more. It costs $19 monthly, but you can try it out for 10 days.
You can set up special discounts if your customers buy several times the same product, and you can offer bulk offers for wholesalers. Your product bundles can also offer discounts that your customers will appreciate.
Finally, this app is one of your best calls if your store covers a large catalog that you can bundle in different ways.
This one isn’t free per se, but it’s the most interesting pricing approach I’ve seen from any product.
The app has a price, BUT you only need to pay for it if you’re getting 5 times the cost of this app in sales. In other words, you can use the app for free until you start making over $50 monthly in revenue.
This app analyzes your store’s performance and displays your trending products to visitors. It also offers real-time analytics so you can keep track of your conversions, and you can even check how much of your total revenue has been generated by Personalizer.
It’s the best one for those who like to keep track of their data, and the AI offers unique insight. It’s perfect for improving your offers and overall business.
The name is quite self-explanatory; it triggers pop-ups with upsells when customers are about to leave.
You can create special offer coupons for your store, and you can also specify when you want your upsell to pop up by setting up your conditions. This feature is great to keep the offers from overwhelming your customers.
You can also collect emails every time someone subscribes to a newsletter, and you can offer gifts for free when people checkout, and it’s a lot less annoying pop-up.
Finally, you have full-time support over live chat, so it’s a great app for beginner entrepreneurs. However, it’s also completely free, so even more advanced people will like it.
Smart Search & Instant Search
I haven’t used this app a lot myself, but I have some experience with it. However, it couldn’t miss the list, especially since the names of the companies using this integration; perhaps you’ll recognize National Geographic, Phillips, or Durex.
Even better, the app has a free plan if you don’t mind using a somewhat basic version of the app. If you’re interested in the more advanced paid features, then you can test them for 14 days before deciding.
You get analytics in real-time, so you know exactly what’s going on. Besides, the platform is really user-friendly, and it works perfectly on mobile. You can create up and cross-sells from your categories; this makes it really easy to create personalize experiences for each one of your customers with strategic offers.
You can also customize your widget and locate it wherever you want on your pages. The analytics tool is great for finding out what your clients buy, where they click, and what they search. The app helps them spell their search terms in case they have any trouble looking for certain items.
This is an AI-based app that analyzes your data to find optimal offers for clients. You can create great upsells with just a click.
There’s both a free and a paid version of the app, and the latter offers a 2-week free trial if you feel curious about the app’s full version.
Pricing is based on how many views you get each time your offer displays for your visitors. Interestingly, you can also upgrade and downgrade the subscription as you go. Monthly pricing is as follows:
- $9.99 for 200 views
- $19.99 for 1000 views
- $39.99 for 2000 views
- $59.99 for 5000 views
- $89.99 for limitless views
The widgets are dynamic, and you can automate the recommendations with related items with a single click. It’s easy to implement bundles, cross-sells, and subscriptions. Besides, you can segment your audience to improve your email marketing targeting according to their interest; this makes it easier to offer them relevant products that they’ll like.
After everything’s up and running, you have access to advanced data on your best-sellers and your clients’ shopping behavior.
Since this comes from the same people behind Bold Upsell, it integrates with that and the company’s other products.
In-Cart Upsell is a common recommendation for Shopify beginners, and it’s a great AI for offering strategic upsells for your visitors.
It’s another one of my favorites since it doesn’t focus on pop-ups. It aims to offer a smooth buying experience with a clean transaction all the way through, including the upsells. Once your customer adds something to their cart, the app automatically recommends them the products they’re likely to buy afterwards.
Once your customers accept offers, you can set automatic discounts. It offers a deeply personalized experience for your clients, especially with the advanced targeting features based on location and purchase amount for custom offers.
It even offers split-testing, which you’ll be hard pressed to find on similar apps. After finding out which version works best, the app sets it automatically as the default. You also get advanced analytics on your products, and the app has tutorials included to help you learn your way through it.
The app has a free and paid version, and the most expensive option is $39 monthly.
Our next app breaks from the free app territory, and it focuses on maximizing your profits with how much your customers spend on each order. You can use it to create up and cross-sells with few clicks, and it’s also really intuitive for beginners.
Interestingly, the app is as free as Shopify.
Let me elaborate. The app is completely free to use during Shopify’s trial period. After that, you’ll have to pay a monthly subscription. You have the Basic, Professional, and Advanced plan, for $20, $30, and $45 respectively.
The app is great for finding which products you should offer to your customers, and you can create bundle discounts easily.
We’re back with the free options, this time looking at Upsell X, with free and paid versions. You can access all of the features and functions from the app with the free version, but you’ll have to sacrifice upsell purchases for that.
The free plan limits you to 10 monthly upsell purchases for each month. If you want unlimited sales, you’ll have to pay for the $30 monthly plan.
Upsell X has many features to help you get the best upsells possible, starting with – not only related products, but – product upgrades from what your customer has in their cart. You can also set your offers to appear at a proper time, so you can customize your customer’s experience.
Each upsell can offer 5 products maximum, and your discounts activate automatically once a client has accepted their offer. You can track this performance using the app’s analytics.
While 10 monthly upsells sounds too little, keep in mind you’re still increasing your revenue without an extra investment nor risk from spending on the app. If you make $3 per upsell purchase, then the free plan pays for the paid one automatically.
Also Bought Recommendations
This is another one of my favorite, especially because it’s similar to how Amazon offers you recommendations subtly by showing you what others have bought after purchasing your product.
Just like our first recommendation, it costs $7 per month, but the free trial is for a full month.
All in all, it’s very similar to Frequently Bought Together. You can set how many products are recommended, where you want to display the widget, pick the products manually, and redirect your customers to checkout after adding them to the cart.
If automation is your thing, then this just gets more effective the more sales you get.
This app is only paid, but you can try it out for 10 days with all of the features; it’s priced at $20 monthly.
You can pick the upsells yourself to increase your AOV, and you can display your cross-sells on your product pages or on the cart. You can also trigger pop-ups – if that’s your thing – when customers add stuff to their cart.
The app is fully customizable to adapt it to your website’s theme, and you can set everything up with few clicks. It’s a great app for beginners, and people selling related products on their store will love it.
SMART Bundle Upsell
Our final runner-up is also one of the more expensive options, for its only subscription is $47 monthly. Thankfully, you can try it out for 6 days completely free.
However, it sports great features. For instance, you can create your bundles manually and offer up and cross-sells from what your customers have added to their carts. You can also offer automated discounts once a certain amount of items has been added to the cart.
It’s particularly useful for people selling products like makeup, which often prompt people to buy several at a time.
As you can see, there are countless ways to offer upsells on your store, and this list just makes up my favorite apps among a sea of similar plugins.
My best advice for this approach is: don’t overdo it. Make sure to have enough traffic and have competitive prices before branching out to new strategies. After that’s done, go for a subtle approach, don’t just bombard your customers as soon as they buy something.
If you do it wrong, they’ll probably exit without even buying (I know I’ve done it), but if you do it properly, they’ll feel a lot better and comfortable.