From the Shopping Empires sales page, you might get a little confused because first, it shows that you will learn how to set up Shopify or Woocomerce. And also, some training on Google Ads and scaling, but the course also boasts something more interesting. Based on the shiny testimonials and the high price tag, is there more to the Shopping Empires course? Will you learn some secret strategy for success? In this review, we aim to explore the course and give whoever is thinking of signing up for some more information.
What is Shopping Empires?
Shopping Empires is a dropshipping course suitable for beginners that are okay with learning from text material. Available in downloadable PDF format, there are pros and cons of this as some people learn better through audiovisual stimulation.
Who is Karianne Gagnon?
Karianne Gagnon is well known for her several six-figure drop shipping businesses that make $1,000 daily in sales. She is in her mid-twenties and hails from Quebec, Canada, but currently resides in the US. Her first job was working at a hotel while she was deep in debt and the dropshipping business got her where she is today. Her course focuses on Woocomerce and using Facebook ads to succeed.
Who is Shopping Empires For?
This course is for beginners who are interested in starting a dropshipping business via the Woocommerce platform. The course also puts focus on using Facebook ads to get traffic so, if you wish to use both these strategies, then the course if for you.
What is included in Shopping Empires?
You get 12 modules consisting of 22 lessons available in PDF format. Now, this is a little different given most dropshipping courses out there are in video or at least audio format because frankly speaking, no one learns via text material anymore. Let us go over the 12 modules with some brief explanation:
Module 1 – Preparations
You begin the course by learning how and where you can buy a domain. Then, you will discover other fundamentals such as logo set up, choosing a business name, email, and deciding between Shopify and Woocomerce for your dropshipping platform. Karianne explains the pros and cons of both and ultimately selects Woocomerce as her preferred choice. Her decision is based on her success with the platform, but you should choose the platform that you are most comfortable with.
Module 2 – Setting Up Woocommerce
Since Karianne chooses Woocommerce as her platform of choice, she continues with the Woocommerce store setup. Here, you get five PDF documents that include theme selection, hosting, adding plug-ins, final touches, store optimization, and uploading products.
Module 3 – Setting Up Shopify
Although Shopify isn’t her first choice, Karianne still includes the setup guide, which is pretty good. However, it is pretty basic information, and you can also find this for free.
Module 4 – Website Speed
There is some useful information here and is unusual for this section to be included. The speed of your site is important because most customers will get frustrated if your website takes ages to load. You will learn how to boost your site speed and use customer feedback to better your store.
Module 5 – Product Research
Karianne introduces the Winners Trailing Method that she developed herself. She claims that this is after a lot of trial error, so she swears by her product. The product is efficient in finding winning products. From my experience, her product might work but might not apply to all niches, so it is not a ‘sure-win’ product. PDF documents also included are video examples of Q&A and customer feedback on the product research method.
Module 6 – Data Feed
There are two essential topics here on analyzing data feed and merchant center set up.
Module 7 – Google Shopping Ads
The seven topics here are all Google Ads related and are very vital for a dropshipping business. You will learn how to set up your Google ads account, setting up a general campaign, different levels of bidding, efficient methods of ad monitoring, and pixel conversions. From all the hype around this section, I expected more.
Module 8 – Testing
This section lets you test everything you have learned so far. There is also an important message from Karriane about how you shouldn’t stop trying new things. This section was unnecessary, in my opinion.
Module 9 – Calculating Profits
Sales don’t necessarily translate to profit. Karriane talks about Order Metrics, which works on both platforms. It is affordable and works accurately. Order Metrics accounts for revenue, cost of goods, transaction fees, foreign currency, refunds, monthly fees, ad budget, and taxes. This automation will save you ample time.
Module 10 – Scaling With VA’s
Hiring virtual assistants will come when your store begins to receive a large number of orders. Karianne talks about freelance sites you can use and team software to analyze your team’s progress.
- Issues on Merchant Center
- Email marketing
- Extra revenue on AliExpress
- Facebook Retargeting Ads
- Review on member’s SEO and Product Research
Shopping Empires Final Verdict
The course begins at $497, and even with such a low price, I do not think the course material is worth it. My reasoning is because I am not one who learns well with text material, and I am sure most of you can relate. Video or even audio content is better for learning as they are more engaging. That is also the reason why video advertisements work better. However, if you learn better with text material, and you want to use Woocommerce as your dropshipping platform, then this course should be for you.
Shopping Empires Alternative
I have gone through a lot of these dropshipping guru courses and personally, a lot of them are overpriced courses with very little information. They always try to sell you the dream or the lifestyle rather than actually selling you information. Dropshipping is not an overnight get rich quick scheme but, a lot of these gurus make it out like that. That’s why they ask for ridiculous prices for their courses. So, I personally get why you’d not trust in these courses.
Now, I still recommend a course if your either beginner or intermediate at dropshipping because it can save you a lot of money by optimizing ads and saving you lots of time. My personal favorite and favorite among many others is a course called eCom Elites by Franklin Hatchett. Now, the reason why I love this course because it’s one of the most affordable dropshipping courses out there and it has literally over 150+ videos. Franklin’s been doing dropshipping for many many years even before it was made famous by a lot of the gurus.
Make sure you read my eCom Elites Review to see how much information Franklin packed in this course and offers it at such a low price.