Shopify Plus Statistics – Key Facts & Case Studies

In this article, I’ll present comprehensive statistics on Shopify Plus along with case studies.

Please note: You are free to use any of the stats featured in this post in your own articles. However, we’d politely request that you to credit eComBusinessHub as a source and provide a link to this post when doing so.
Key Shopify Plus Statistics
  • Over 30k active online stores use Shopify Plus.
  • Back in 2019, Shopify Plus merchants achieved a 126% YoY growth rate.
  • It accounted for 33% of MRR in the final quarter of 2022. (Source: Marketplace Pulse)
  • Shopify Plus contributed to over $1.8 billion in sales during the 2020 BFCM.
  • The United States has the highest number of Shopify Plus users, with over 18k stores.

Full Statistics Breakdown Of Shopify Plus

Now, let’s go through all the big numbers in detail.

Usage Statistics

  • Currently, Shopify Plus powers an impressive 32,341 active online stores, with an additional 9,541 having utilized its services in the past. These numbers reflect the widespread adoption of Shopify Plus among businesses. Notably, some merchants run multiple stores on the platform using different domains, showcasing its adaptability to various needs. (Source: BuiltWith)
  • Among the top million eCommerce sites, Shopify Plus stores represent a notable 0.56%. This statistic emphasizes the platform’s presence in the upper echelons of online commerce, highlighting its popularity and competitiveness on a global scale. (Source: BuiltWith)
  • Germany takes the lead among countries with fewer Shopify Plus Stores, boasting 746, with France closely following at 726. Impressively, a total of 24 countries host over a hundred Shopify Plus stores, underscoring the strong global presence of this premium eCommerce platform. (Source: BuiltWith)
  • Geographically, the United States leads with the highest number of Shopify Plus users at 18,778, followed by the United Kingdom with 2,175, Australia with 2,003 and Canada with 1,860 users. This distribution offers a glimpse into the global reach of Shopify Plus, emphasizing its international appeal. (Source: BuiltWith)

Reliability and Performance

  • Shopify Plus stands out for its reliability, boasting an impressive 99.99% uptime for its cloud-based infrastructure. It can efficiently handle thousands of transactions per minute, which is a vital capability for businesses dealing with high online traffic. (Source: Shopify)
  • In terms of scalability, Shopify Plus serves a vast network of over 600,000 merchants and can accommodate up to 80,000 requests per second during peak usage. This scalability demonstrates its adaptability to businesses of varying sizes and its ability to handle surges in demand. (Source: Shopify)

Efficiency and Revenue Generation

  • During the 2020 Black Friday and Cyber Monday (BFCM) events, businesses utilizing Shopify Plus leveraged automation to offload 464 million decisions using the Flow feature. This data underscores their efficiency in streamlining operations during critical sales periods. (Source: Shopify)
  • Notably, Shopify Plus played a vital role in facilitating substantial revenue generation during the 2020 BFCM period, contributing to over $1.8 billion in sales. This data reflects the platform’s effectiveness in driving revenue growth during key shopping seasons. (Source: Shopify)

Revenue and Cost Of Use

  • Shopify Plus’ contribution to Monthly Recurring Revenue (MRR) has shown steady growth. In September 2021, it accounted for 28% of MRR at $35.1 million, increasing to 29% with $29.8 million by December 2021, compared to 25% in December 2020. Looking further back, in March 2017, it represented 22% ($7.0 million), rising from 21% in December 2016 at $6.3 million. In June 2016, it stood at 18% ($4.3 million), up from 13% previously. This consistent upward trajectory highlights Shopify Plus’ pivotal role in driving revenue for businesses. (Source: Shopify And You,,
  • However, in Q2 2023, Shopify Plus represented 29.0% of MRR (which is already down from 34% from the first quarter of the same year), showing a -6% YoY decline from 31%.  While the platform is attracting more businesses, promotional trials may have influenced the revenue share decline. The growth in Shopify Plus merchants’ usage was likely countered by the impact of free and paid trials. (Source: Marketplace Pulse)
  • A substantial portion of Shopify’s Gross Merchant Volume revenue is attributed to merchants who have opted for the Shopify Plus subscription, priced at $2,000 per month – this pricing is also negotiable. (Source: Shopify)
  • For high-performing stores exceeding $800,000 in monthly revenue, Shopify Plus offers a competitive 0.25% variable rate. This tiered pricing model aligns with the growth of businesses, ensuring they benefit from more favorable rates as they expand. (Source: Ambaum)
  • The estimated cost for apps on Shopify Plus ranges from $200 to $1,000 per month for an average operation. Additional expenses may be incurred when enhancing their store’s functionality with apps. (Source: BSS Commerce)

Miscellaneous Stats

  • Shopify Plus integrates with a robust selection of 70 payment gateways, each offering different rates. This extensive integration capability allows businesses to choose payment options that align with their cost structures and customer preferences, enhancing flexibility and global reach. (Source: BSS Commerce)
  • Even non-traditional businesses like the Minecraft Shop have found success with Shopify Plus, generating a revenue of $2.8m through its help, with a significant tech spend of over $10k. Alo Yoga comes in second, with $953,000+ in revenue and a tech spend exceeding $5k. These fascinating examples illustrate the diverse range of businesses thriving on the platform, demonstrating its adaptability across industries. (Source: Builtwith)
  • In April 2019, Shopify Plus merchants achieved an impressive year-over-year average growth rate of 126%. This figure underscores the platform’s ability to fuel substantial business expansion and indicates its appeal to entrepreneurs seeking rapid growth.  (Source: Shopify And You)

Shopify Plus Case Studies

Let’s dig a little deeper into some big numbers made by Stores taking advantage of Shopify Plus.

Abode Living

Abodeliving Homepage

Abode Living‘s partnership with Shopify Plus allowed them to curate not just an online store but a luxurious digital haven for bed linen enthusiasts. 

By harnessing the advanced customization features of Shopify Plus, they crafted an immersive shopping experience that mirrored the opulence of their products. 

This approach led to a significant 25% increase in average order value, demonstrating the platform’s capacity to transform a transaction into a memorable journey.

Active Truth

Active Truth Homepage

Active Truth‘s strategic utilization of Shopify Plus’s scalable infrastructure enabled it to cater effectively to the ever-expanding activewear market. 

Doubling site visitors, tripling orders, and boosting conversions by 46%, they capitalized on Shopify Plus’s versatility. 

This platform provided them with the tools needed to adapt to the dynamic nature of their industry, solidifying the importance of a robust eCommerce platform like Shopify Plus in achieving such remarkable results.

al.ive body

Al.ive Body Homepage

al.ive body, founded by interior design experts Alisa and Lysandra Fraser, seamlessly integrated Shopify Plus to bring their chic aesthetics to life. 

The platform’s customization capabilities allowed them to create a visually stunning and user-friendly website. 

This alignment of design and functionality led to a significant 47% increase in customer conversion, highlighting the power of Shopify Plus in translating brand identity into digital success.

Alpha Box & Dice

Alpha Box & Dice Homepage

Alpha Box & Dice, the winery nestled in McLaren Vale, South Australia, turned to Shopify Plus’s subscription management tools to revolutionize its wine club offering

With the support of Shopify Plus, they achieved a remarkable 700% growth in wine club subscribers. 

This growth illustrates the platform’s prowess in handling and optimizing subscription services, allowing Alpha Box & Dice to expand its customer base and revenue exponentially.

Alternative Brewing

Alternative Brewing Homepage

Alternative Brewing, the coffee equipment specialist, harnessed the flexibility of Shopify Plus to cater to coffee enthusiasts. 

By explicitly using Shopify Plus’s features, such as app integrations for upselling and cross-selling, they achieved a 15% increase in average order value

This exemplifies how the platform can be tailored to elevate the coffee brewing experience and boost revenue for niche businesses.

Animals Matter

Animals Matter Homepage

Animals Matter‘s shift towards omni channel selling, facilitated by Shopify Plus, marked a transformative journey from a US-based company to a broader market presence. 

By leveraging Shopify Plus’s omnichannel capabilities, they achieved a substantial 45% increase in year-over-year sales. 

This underscores the platform’s ability to unify online and offline sales channels seamlessly, ultimately expanding the reach and profitability of the business.

(Source: Shopify)

Final Thoughts

There you go – a data-driven look into the Shopify Plus’ growth. As I conclude, keep in mind that eCommerce success is actively within reach, provided you have the insights to guide your journey. 

Shopify Plus continues to be an active driving force, turning data into dollars for businesses worldwide.


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