Shopify Basic vs. Shopify Plus

Shopify Basic vs. Shopify Plus

As one of the best all-around eCommerce website builders available in the world today, Shopify benefits both vendors and buyers.

It is an eCommerce platform built for small to medium-sized business owners who want to develop their online stores, while the newer version of Shopify is best for large enterprise businesses.

All platform variations work precisely the same way, but they each have distinct differences to serve different retail demographics. Shopify consists of five different Shopify product offerings.

They are all easy to use and navigate, flexible, and assist retail businesses with the means to pursue and maintain strong online customer experiences. As such, retailers can draw massive online recognition and generate immense revenue for their businesses.

On the other hand, buyers have access to digital marketplaces and platforms with useful navigational features, simplified checkout options, and attractive visual designs.

Shopify basic and Shopify Plus are both unique product variations from Shopify. However, they cater have distinct features and cater to different retail demographics. This article seeks to provide the main differences between these two packages and what they have to offer buyers and sellers.

Shopify Basic vs. Shopify Plus comparison reviews

  Basic Shopify Shopify Plus
Description A basic plan for small to medium-sized business owners An enterprise-level plan for higher volume and large-scale business owners
Price $29 per month Varies starting at
Transaction fees 2.9% + $0.30 custom
Number of products Unlimited unlimited

Shopify basic vs. Shopify Plus


Shopify Basic vs. Shopify Plus

One of the significant differences between all the Shopify product offerings is the pricing difference. Shopify basic comes at a price tag $29 per month with a 10%, 15%, and 25% discount if you pay for the entire year, two years, or three years upfront, respectively.

Regardless of your sales numbers, this service has flat plans. It allows the seller to upload an unlimited number of products to your Shopify store, access to a discount code engine, and fraud analysis tools.

Vendors on this plan get a fully operative blog and website where they can manage their products and orders all at the same time through Shopify.

Shopify plus is more expensive than Basic Shopify as it is mainly for large enterprise businesses.

The price of this plan is more challenging to assess since its installations are project-based. Developers on the Shopify Plus plan work for retailers to redesign, develop, and launch an entirely custom eCommerce experience on its platform.

As such, the price for Shopify plus begins from a minimum of $2000 per month or 0.25%of the monthly sales volume (Capped at $40,000), whichever amount is greater.     

Target market

Shopify basic mainly targets small business owners who are looking to begin their journey into eCommerce and are looking for a straightforward and streamlined experience. This particular plan has approximately 500,000 retail business Shopify stores as opposed to 2,500 on Shopify plus.

Shopify Plus targets enterprise-level businesses or large and growing online brands and stores, like Budweiser, Nestle, and Kylie Jenner, among many others.

The platform allows more customizable and scalable opportunities for these large or growing online stores or brands, ensuring its web infrastructure supports high order volumes than Basic Shopify.


Basic Shopify charges a premium rate to its retailers, in which they get access to the expected point-of-sale (POS) system, fraud analysis tools, and promotional code generator.

This platform in particular allows small to medium-sized business owners with the standard eCommerce-platform functionality.

Shopify Basic also allows its subscribers with reporting tools and gift card capabilities.

Generally, Shopify Plus entails all the features in Shopify Basic with a few additional benefits to help deal with more traffic and higher order volumes. Enterprise-level merchants cannot effectively depend on the concept of a fully hosted online platform, like that provided by Basic Shopify.

As such, this pricing plan offers a fully hosted and customized platform with efficient technical support and account management.

Basic Shopify review

Shopify Plus

If you are new to the eCommerce platform and you want to start using Shopify for the first time, you should definitely start with Shopify Basic. Out of all the Shopify pricing plans, it is the cheapest and has all the features you need to get your online store up and running.

In this pricing plan, subscribers get an online store with various pages that your customers can go through to find your wide variety of products, refund policies, terms and conditions, and a lot more information. The platform also allows you to use any of the free themes available and modify the content to your preference.

You also have the option to alter the color schemes of the website, allowing the website’s background and borders to match the colors of your brand.

The online store also comes with a blog, and you can upload, categorize, and create entries to form drop-down menus, making it easier for your customers to navigate through your store and blog.

The Basic Shopify plan allows its users to upload an unlimited display of products, which is an excellent feature for entrepreneurs with extensive inventories.

Similarly, the plan allows you to set up a maximum of two staff accounts, inclusive of the owner’s account. A staff account refers to the account of someone else who will help you manage the online store. 

Some entrepreneurs enjoy focusing solely on marketing the store; thus, the need to outsource someone else to manage the store’s inventory.

The other staff account can publish blog posts, upload products and update their descriptions, process customer orders, and change the feel and look of your online store on Shopify. However, they cannot change passwords or payment methods on your website.

Through the use of the ‘Contact Us‘ button, the Basic Shopify pricing plan gives you access to a 24/7 support team that is ready to assist you as you set up your online store.

Whether you need assistance with changing theme colors, establishing shipping rates, or adding a domain name, the plan allows you to either self-diagnose the problem or get help from an expert Shopify agent via chat or email.

Shopify basic also consists of several sales channels, including Facebook, Pinterest, Amazon, Instagram, and Messenger. Once you integrate your Shopify account with your social media accounts, Shopify easily posts all your products on various social media accounts.

This pricing plan also comes with a manual order creation feature, whereby the admin page can input an order made face-to-face and process it like any other online order.

However, this feature is only available on the Shopify App as it allows you to accept credit card payments and cash on your phone. Alternatively, you may use the Drat order feature, where your customer will be sent an invoice via email.

After processing the payment, the online store will process the order like any other.

Basic Shopify allows entrepreneurs to give their customers the best promotions via discount codes. As the admin, you can create discount coupon codes in the backend and distribute the code to everyone. You can also control when the coupon expires using this feature.

Upon purchasing from your Shopify store, all you have to do is type in the code, and the store will automatically apply the discount code as you check out.

Abandoned cart recovery is another feature of Basic Shopify. Often, customers fill their carts in your online store but end up changing their minds and abandoning the cart altogether, causing you to lose the sale.

If the customer filled up their information, including their email address, at the checkout page, Basic Shopify allows you to send personalized emails to such customers who abandoned their carts.


  • Unlimited inventory
  • You can sell across multiple sales channels
  • Abandoned cart feature
  • Cheapest Shopify plan for small to medium-sized entrepreneurs
  • 24/7 support team


  • Lack of specialized web infrastructure
  • You cannot switch your website’s themes without reformatting your entire content
  • Reinforcement of transaction fees even if you do not use Shopify payments

Shopify plus review

Shopify Basic

If your enterprise-level business requires a flexible and brilliant business solution, Shopify Plus is the best choice. The platform effectively handles massive traffic and order volumes.

Basically, this pricing plan offers the same capabilities as those of Basic Shopify as well as the type of web infrastructure that supports efficient marketing and sales techniques. Negotiations on the price occur directly with Shopify, meaning it might vary, starting from $2000 per month.

With Shopify Plus, you will have unlimited staff accounts at your disposal to help you grow your store or brand. For instance, you will have an account manager, a launch manager, and a Merchant Success Manager Solution, among many others.

The platform also has effective transaction and ordering modules that handle a maximum of 10,000 checkouts in a minute. It also has dual content delivery network connectivity design to ensure your systems remain online at all times.

More so, Shopify Plus has responsive website templates that can function on a tablet, mobile, or desktop device. It also has social commerce support extensions for Facebook, Amazon, Pinterest, and many others.

The platform has rapid service delivery as it consists of a cloud configuration ideal for an average build-to-launch timeline of 90-120 days. This Shopify pricing plan also contains software development kits for multiple channels, including Wanelo, Houzz, and Ebates.


  • Flexible and extensive order management
  • Effective transaction management with the ability to handle over 10,000 checkouts every minute
  • Branded checkout experiences for your customers
  • Personalized and dedicated help and support directly from Shopify
  • Unlimited number of staff accounts


  • The plan may be expensive as the pricing is done by quote
  • Only ideal for enterprise-level businesses
  • Must have time and dedication for your Shopify eCommerce website

 Frequently Asked Questions

Is Shopify free to use?

Shopify is not free to use, but you start using the Shopify website by beginning with a 14-day free trial period. During this trial, you can build your online store and make it visible to the public.

However, you will have to subscribe to one of the paid plans to receive sales and immediately after completion of the trial period.

Do I need a credit card for the Shopify trial?

Upon registration with Shopify, you must provide your personal and credit card information.

More so, after choosing your preferred Shopify plan, the platform will charge the subscription fee to your credit card immediately after the trial period.

Which is the best Shopify plan?

Depending on the type of business you have, any of the Shopify plans are excellent choices. If you are a small to a medium-sized business entrepreneur or a beginner on Shopify, the Basic Shopify plan is the best option, which comes at the cost of $29 per month.

Consult the Shopify website for more information if you are looking for a more intensive eCommerce business pricing plan from Shopify.

Does Shopify integrate with other social media platforms like Facebook and Pinterest?

Yes, Shopify plans effectively integrate with other social media platforms to allow users to sell their products on various online platforms. As such, customers can purchase your Shopify products directly from social media platforms without leaving the social media sites.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top