Today we are going to have a look at Will Haimerl’s e-commerce course “Online Store Accelerator.” On its sales page, Will talks about diversifying traffic sources, which sounds quite unusual as most courses nowadays do not cover this topic. But is it worth the $997? Find out below.
What is Online Store Accelerator?
Online Store Accelerator is an online course that aims to teach you about the diversification of traffic sources. This is quite interesting, as most of today’s e-commerce courses do not really touch on this topic, albeit it is an important one.
The course consists of 70+ videos and copies the usual optics of setting up your store, getting started on different advertising platforms, and finding the perfect product for your store.
Who is Will Haimerl?
Will Haimerl is a PPC (pay-per-click) consultant that has worked with over 8000 affiliate marketers. He is not one of those Youtube or Instagram “entrepreneurs” and seems to have significant experience in the field.
Who is Online Store Accelerator For?
This course is definitely aimed at beginners of the world of e-commerce. It includes a lot of basic knowledge that you probably will already know about if you have ever been active in the world of e-commerce.
What is included in Online Store Accelerator?
The course includes eight modules, covering topics ranging from Google Shopping Ads, retargeting, and influencer marketing. All the content is delivered via HD quality video. We will have a closer look at what exactly is included in each module below.
Module 1 – Welcome Videos
The first module features your typical, run of the mill introduction videos talking about adjusting your mindset, joining the Facebook group, and so on. Will likes to lead with things like “leave your excuses at the door,” pretty typical for such as courses and nothing special. But, this is only the introduction module, so we do not expect that much more.
Module 2 – Getting Set Up
This module covers setting up your store from scratch. Now, essential to note is that this course is not about dropshipping on Shopify, as most of them are, but about its competitor “GearBubble.” Personally, this surprises me as GearBubble is generally regarded as more complicated, pricey, and less user-friendly than Shopify. But Will must have his reasons, more about that later.
Topics in this module range from choosing and buying your domain, setting up stripe and PayPal, creating a store logo, and getting your settings right.
Module 3 – Products
The third module includes about 15 videos, each with a length of about 5 minutes. Will teaches you about the two main types of products; On-Demand and Private products.
On-Demand, products are the reason Will recommends GearBubble. Once you purchase its pro version, you can design and sell clothing items such as hats or t-shirts without having to look for an external supplier. However, essential to note is that you can do the same with “PillowProfits” on the Shopify platform, which only costs $29.99 a month compared to the high monthly cost of $297 for Gearbubble Pro.
Private products are the typical products that you acquire via an external supplier. Will talks about finding the right product and supplier on platforms such as Alibaba or Etsy.
Additionally, this module briefly touches on design considerations and keyword tips. It also mentions outsourcing your work to Fiverr, which is an odd strategy if you ask me.
Module 4 – Google Shopping Ads
Another module with about 15 videos, each roughly 5 minutes in length. Given the fact that this seems to be Will’s preferred method of advertising, I am surprised how quickly he skimmed through this module. There is much, much more to talk about, and Will seems to only touch onto the surface of many of the topics mentioned.
Topics in this module include negative keywords, implementing your conversion pixel, creating a budget, and fixing feed disapprovals. Some of the info shared by Will is quite useful, especially if you are a beginner, but this module is too short of teaching everything there is to know about Google Shopping Ads.
Module 5 – Retargeting with Facebook Dynamic Product Ads
This module as well includes some useful knowledge but could have profited from Will going more in-depth with it. He will show you how to set up your business manager and add the Facebook pixel to your store. If you know your way around Facebook Ads, you will know that there are almost endless targeting and advertising options. Unfortunately, Will only covers a very brief portion of it.
Module 6 – Influencer Marketing
In this module, Will talks about the power of influencer marketing and teaches you how to find influencers on Instagram, Twitter, Facebook, and Snapchat. For some reason, Will refers to the traffic generated in this module as “free,” which makes me believe he thinks he will not have to pay influencers for promoting his product? I do not know how old Will’s knowledge of the subject is, but unless you are a prestigious fashion or lifestyle brand, most influencers will not market your product for free for you. He does share some insightful tips about finding the right influencer for your product and how to approach them.
Module 7 – Email Marketing
In the seventh module, Will briefly teaches you how to set up your Mailchimp account and campaigns. If you have ever used the platform, you know that most of the process is super intuitive.
All the sex videos in this module focus exclusively on Mailchimp. This is okay as Mailchimp is the market leader in the sector, but I would have hoped for a little bit more detail regarding things like sequencing and strategies. Again, the information shared here is somewhat necessary.
Module 8 – Course Summary
This module should not be considered a whole module. It is just a summary of the entire course, with some motivational tips sprinkled in between. The content is the usual, “don’t give up,” “hustle hard,” etc.
Online Store Accelerator Final Verdict
The course is not necessarily a bad one, but it is hard for me to justify spending $997 on it. It is an excellent introduction to online advertising, but nothing more than that. If you are an absolute beginner and feel like spending almost a thousand dollars on stuff, you could most likely learn for free on Youtube. Then this course is for you.
Online Store Accelerator Alternative
I have gone through a lot of these dropshipping guru courses and personally, a lot of them are overpriced courses with very little information. They always try to sell you the dream or the lifestyle rather than actually selling you information. Dropshipping is not an overnight get rich quick scheme but, a lot of these gurus make it out like that. That’s why they ask for ridiculous prices for their courses. So, I personally get why you’d not trust in these courses.
Now, I still recommend a course if your either beginner or intermediate at dropshipping because it can save you a lot of money by optimizing ads and saving you lots of time. My personal favorite and favorite among many others is a course called eCom Elites by Franklin Hatchett. Now, the reason why I love this course because it’s one of the most affordable dropshipping courses out there and it has literally over 150+ videos. Franklin’s been doing dropshipping for many many years even before it was made famous by a lot of the gurus.
Make sure you read my eCom Elites Review to see how much information Franklin packed in this course and offers it at such a low price.