eCommerce is a door to many possibilities. You can sell digital and physical products, focus on one or several, and find your niche or run a general store. However, a staple requirement for this industry is having a website.
You can build your website however you want: add a blog offering insightful and useful content like guides and tips, focus on a single audience or cater to as many interests as possible, etc.
Regardless of what you try, sales funnels are key to attracting traffic and leads. This is important since not everyone visiting your website plans to buy something from you.
Sales funnels let you target people actively interested in what your store offers; it then directs them towards your site and entices them to purchase. Even if they don’t buy right away, you can still keep their leads (contact information) to try and convince them to come back and convert.|
How sales funnels work
Sales funnels work in stages. They follow a set of processes geared towards warming up your traffic towards purchase before offering them your product.
If you want to exploit sales funnels to your benefit, it’s crucial to understand the different stages involved in a sales funnel, so let’s learn just that.
The first step is to make your business and product known to your audience. No one will buy if they’re not aware of your existence and that you have a product that will help them in some way.
This stage involves finding a common problem people have and inform them that you have a solution for it. If you can find a problem that they don’t even know, then you have an advantage already. If you want an example, think about egg separators.
Most people simply crack the egg and juggle the yolk between the egg halves until they separate the yolk from the white. However, egg separators let them crack the egg and store the yolk separately with a single movement; it makes cooking a lot easier and saves a lot of time in the long run.
You want to make people see your offer, so SEO and good advertisement are a must. You can create videos as well if you want to teach them even more about your product.
The next stage comes when your customer wants to know more about your offers. You can expect your customers to act out on this desire without outright buying from you. Having a subscription form is great since the customer is more likely to give you their email to learn more.
This moment is also when you can offer something to your customers. This offer should provide some value to further convince them to give you their email and make them feel like they stroked a bargain. You can offer free downloads, but you can also direct them towards your social media to learn more.
Your goal is to generate engagement.
You also want to direct your potential buyer to your website. You already know that they’re very likely not to buy right away, but you want to offer the best experience you can: fast loading times, responsiveness, good content, etc.
You want to make your website simple to navigate as well as displaying your social media and offers visibly to keep your visitor interested.
This means that your website must be intuitive. Navigating through its menus and categories should feel natural, and any discount, promotion, or coupons should be easy to spot.
Enticing a decision
This stage is when your potential buyer starts to wonder what they should do. This immediately means they’re not just surfing through your website; they have to make a choice to buy or look for a similar offer to yours.
This stage is vital. You need to act swiftly and convince them that your business and offer is different from the rest as much as it’s actually valuable.
Your customer is actively weighing the advantages and disadvantages of your offer, probably comparing it with something they’ve already seen recently. They’re trying to decide whether or not your product is what they want.
You want to include social proof on your sales funnel at this point: testimonials and reviews. You also want to make your product description as clear and enticing as possible and add the offer itself.
It’s necessary to show your customers other people have benefited from your product, and if you can include images, even better. You can use star ratings or integrate reviews with different apps to show this proof to your visitors; it shows that people have been satisfied with their purchases – and so can your potential customers.
Your product description shouldn’t stick solely to the product’s dimensions and features. You want to touch your visitors’ hearts and entice an emotional response.
Talk about the benefits of your product, show them how their lives can be improved by it, describe why your product is different, etc. If you’re offering our previous egg separator example, point out how it can reduce time and help your average parent have more time to spend with their children, etc.
You want them to feel that the product has been created thinking about their needs. If you show your customers how their lives can improve with their purchase – and couple them with a solid offer – then you’ll go a long way in convincing them to buy.
The final stage comes when the customer decides to add your product to their cart. Please, don’t assume your work is done here and just leave them to their own device. Abandoned carts are a major pain for lots of eCommerce entrepreneurs, and it occurs in this stage.
You need to make your checkout as easy as possible while offering several (and easy) alternatives to make their payments. Your customer has to have the easiest time possible closing their purchase, so try to have as few pages as possible for this process.
Try to offer different options and alternatives to make their lives easier, and always try to squeeze as many elements and steps into a single page as you can. Of course, don’t make things look too complicated since this can also be discouraging.
Even better, study whether or not you can offer them to pay in installments for more expensive products. Just generally make the process as comfortable as possible.
Steps for building a sales funnel
Now that you’re aware of how sales funnels work, let’s check out how you actually use ClickFunnels to create a sales funnel. We’ll go into how exactly you translate those stages into a working sales funnels.
ClickFunnels makes the process as intuitive as it makes it quick. You can have a sales funnel ready in minutes following 5 simple steps, so let me list them below:
- Log into ClickFunnels with your account. You’ll quickly see the “Build Funnel” option, so click on it.
- A pop-up will show up next where you’ll select a goal. Since we’re on eCommerce, click on “sell your product”. This is great for single products, but you can use it for more offers and add images of your different products.
- You’ll see 3 options: sales funnel, product launch, and membership. Membership is great for subscription websites or online courses, and product launch is amazing for promoting new products. Today, we’ll stick to sales funnels.
- After naming your funnel, select one of the templates. Find the one that suits your needs among the hundreds available and click on the one you like. ClickFunnels will generate a landing page for you, and then you can click to edit it.
- Finally, edit your landing page as you deem necessary. You can add and remove sections, columns and rows as well as many elements like images, pop-ups and headers. Every individual and business has its own style and needs, so I can’t tell you exactly what to do; feel free to edit away until you’re comfortable with your result.