Dropshipping has seen a massive increase in popularity over recent years as many entrepreneurs have set up successful online stores with this business model. Platforms, like Oberlo, have also emerged to make dropshipping easier and more user-friendly.
As such, dropshipping has become the highest trending business model for starting online businesses. Therefore, if you are interested in building an online store with minimum costs, exclusive of shipping and packaging, we recommend using the Oberlo app.
What is Oberlo ?
Founded in 2015 by a team of close friends, Oberlo is a dropshipping platform that provides its users with access to a global marketplace where they can find a wide variety of awesome products to sell.
It allows you to export various products from AliExpress and import them directly to your Shopify online store. Whether it is toys, electronics, fashion, beauty products, or mobile accessories, the Oberlo app makes it easy for you to find any of these products from suppliers from all over the world and easily add these items to your own online store’s inventory.
This application is highly popular among ecommerce entrepreneurs due to its high optimization, powerful features, and user-friendliness. With this application, you do not have to worry about packaging or shipping your products as your supplier will ship the products directly from their warehouse to the customer’s doorstep once an order is made.
As such, entrepreneurs have the opportunity to grow their brand and generate maximum sales for their store. More so, it costs absolutely nothing to add products to your store’s inventory.
How does Oberlo work?
There are more than 6,500 Shopify stores that are using Oberlo and have made approximately $36,000,000+ sales so far. Oberlo is available all over the world but is only compatible with online Shopify stores. As such, entrepreneurs cannot use it on standalone websites.
Luckily, Shopify is one of the most popular and easy-to-use ecommerce platforms that help entrepreneurs to establish their online stores and build successful and profitable online businesses.
It only takes a few minutes to launch your online store on Shopify and add Oberlo to maximize your sales and grow your brand. You can get the Oberlo app in two primary ways, directly from the Shopify App store, if you have a Shopify store or from the Oberlo website if you do not have a Shopify store.
If you opt to download Oberlo from the Shopify App Store, log into the homepage and search for the Oberlo app. Once it displays the search results, go to the Oberlo installation page and click on the ‘Add app’ button to install.
Follow the instructions to install Oberlo to your Shopify store effectively. Upon successful installation, log into your Oberlo account and set up your email address and password under ‘profile settings.’
If you do not have a Shopify store, log into the Oberlo website and click on ‘Get Oberlo Now.
It’s free’ button. Upon installation of this account, you get a quick sneak peek of the primary features that the Oberlo app gives its users, without necessarily having to sign up on Shopify, using the product assortment feature. However, it would be best if you had a Shopify store to sell with Oberlo.
If you do not have both Shopify and Oberlo installed, you can explore the pre-launched Shopify stores on the Exchange Marketplace, which allows users to store data and make safe purchases from it.
The Exchange Marketplace is an online platform created by Shopify and provides a detailed list of suppliers with various products and their accurate descriptions and owner’s contact information.
Upon installation of Oberlo, you will find a one-click option to import products from AliExpress to your Shopify store. However, this button is only accessible via Google Chrome at this stage. Once you add your products to your store’s inventory, set your target country, and preferred shipping options.
It is also advisable to edit your product descriptions and images to aid in matching your store’s profile and improve your SEO in search engines.
Once a customer makes an order in your Shopify store and makes the necessary payments, the store owner makes the order to the supplier at the wholesale price.
In turn, the supplier fulfills the order by packaging and shipping the order directly to the customer’s preferred address.
The platform has various payment gateways, depending on your preferred country, and Shopify processes the payments, making the process quite straightforward and user-friendly.
Drop shippers make their profit after paying the supplier the price of the product and the shipping fees. The primary goal of Oberlo is to connect its users to thousands of manufacturers and suppliers of different products, allowing them to choose their preferred products and sync them with their online stores.
Oberlo works with three different types of suppliers, including Verified suppliers, Oberlo suppliers, and AliExpress. AliExpress provides a wide array of products from various categories and is based in China, while Oberlo suppliers are those who have licenses approved and checked by Oberlo.
They also provide a good amount of products and suppliers ship and deliver worldwide. Verified suppliers are high-quality suppliers who have their warehouses inspected by Oberlo. These suppliers have a 95% rate of delivering their products on time and an under 2% dispute rate.
Oberlo has three distinct plans, which are the absolutely free starter plan, the Basic plan that costs $29.90 per month, and the Pro plan that costs $79.90 per month. All these pricing plans have different features that assist an entrepreneur in launching his/her dropshipping business.
The Oberlo Starter plan is perfect for new entrepreneurs who would like to test the dropshipping waters before fully committing to it.
It allows the user to import 500 products to their online store, make a maximum of 50 orders but does not allow usage by multiple users, order monitoring, and shipment tracking.
On the other hand, Oberlo Basic plan allows 10,000 product imports with 500 orders per month and order fulfillment monitoring and shipment tracking features.
However, it also does not allow multiple users in one account. The Pro Oberlo plan enables its subscribers to import 30,000 products from various sources and an unlimited order limit.
The plan also allows multiple users to use the Oberlo account and order fulfillment monitoring and shipment tracking features. Regular and verified Oberlo suppliers accept returns, but Shopify handles order cancellation.
It is advisable to create a clear refund policy for your dropshipping business, as given by the Shopify template. You can choose to modify the template to the tone of your business and your preference. Oberlo suppliers can fulfill customer refunds if:
- The package arrived in a damaged condition or is of an inferior quality
- Missing order
- Delivery of the wrong item in terms of model, size, or color
- Expired estimated delivery time
Similarly, Oberlo has efficient customer support via their Oberlo Help Center, which allows you to search for issues by using various keywords.
Queries and problems in the Oberlo Help Centre come in clear and precise answers, and some even come with video and text tutorials that are easy-to-understand and well put together.
The application also has a busy and active community forum where Oberlo users can swap merchant stories, get marketing advice, and keep up with the dropshipping trends.
Dropshipping is a fun and exciting business idea for any beginning online entrepreneur.
Despite being overwhelming and highly competitive at times, dropshipping platforms, like Oberlo, make it quite easy for users to launch their online business, especially if you are conversant with Shopify.
It is an excellent way to start a side hustle, and it does not hurt to use the 30-day free trial to test the waters on the Oberlo app.