With his new high ticket drop-shipping course, Earnest Epps offers a course in the middle of his price range that boldly claims “escape your 9-to-5 job and start a high ticket drop shipping business”. At $997, the price tag is still quite high, however. As the name implies, this course focuses on the strategy of high ticket drop shipping and is thus aimed at more advanced users that already have experience with drop shipping.
What is High Tickets eCom Secrets?
High Tickets eCom Secrets is an e-commerce course offered by Earnest Apps. It aims to introduce the reader into the world of High Tickets e-commerce and offers to advise on setting up your store, advertising online, and acquiring suppliers.
To know what exactly this course offers, you first need to understand “High Ticket drop shipping.” The aim of this strategy is not to sell many cheap products but instead to sell one, higher-priced product with the right profit margin. For example, you sell one $2,000 product instead of 100 $20 products.
What courses like this one also not account for is the money you have to spend to promote the product. Say you want to sell furniture, you will have much higher acquisition costs and thus require a substantial starting capital. Then you need to account for sales tax, web hosting costs, and outsourcing costs.
The risks with this kind of strategy are much higher, and it requires a lot more involvement on your part. For example, what if a customer buys your item and suddenly changes their mind and wants to return it? Most likely, it is you that will end up paying the shipping fees, which are often significant with bigger items. Add onto that, that it is much harder to sell an expensive product– people don’t impulse buy a $2,000 item.
This strategy is quite decisive. Some sellers and gurus swear on high tickets, whereas others will tell you to stay away from it completely. The truth is probably somewhere in between. If you know what you are doing, high ticket drop shipping can be a great path of success. If you do not understand what you are doing, it can also crush you completely. Obviously, at first glance, it seems easier to sell one expensive, high-profit margin item instead of 100 cheap items. But the involved risks make this equation a lot more complicated. Think well about your options before you chose to pursue a high ticket strategy.
Who is Earnest Epps?
Earnest Epps is a successful e-commerce consultant, blogger, and speaker. Unlike most of his contemporaries, he does not attempt to gain your attention by flashing his wealth and posting clickbaity Youtube headlines.
Epps seems very down to earth and generally very knowledgable. His real-life experience makes him a useful source for information in the e-commerce space. His whole persona is that of a man that knows what he’s doing, which certainly helps in his efforts to sell his courses.
Who is High Tickets eCom Secrets For?
This course is a fast-paced online course for people wanting to get into high ticket dropshipping. It lures with the same promises as most of these courses do; “Escape your 9-to-5”, “Travel the world, and work from anywhere.” It thus aims at people wanting to achieve financial independence, whether that be a recent college graduate, stay-at-home mom, or early retiree.
What is included in High Tickets eCom Secrets?
High Tickets eCom Secrets includes eight modules and different bonus modules that themselves include a variety of video and text content.
Module 1 – Successful Selection
The first module starts relatively short and straightforward with five videos on product selection, pricing, choosing a target market, interest targeting, and choosing your first product. The videos are rather short, but contain useful information and lay a solid foundation for the knowledge that is about to follow.
Module 2 – Defining The Market
This module contains information about the following seven topics that are a standard feature of most e-commerce courses:
- Market research
- Brand loyalty
- How to determine if a product is dropship friendly
- Monthly search volume analysis
- Level of competition determination
- Using a product checklist to determine the success of a product
- Bonus video about getting the edge over your competitors
While Earnest does his best to make these lessons sound like an e-commerce masterclass, they do contain necessary information at best. If you have taken any e-commerce courses in the past or even just listened to some related podcasts in the field, you have probably heard of most of the things mentioned in this module.
Module 3 – Business Formation
In this module, Earnest does his best to explain how to start up your business. He explains what an EIN and a resellers certificate is and why you need one, how to get your DBA registration, and other critical administrative steps such as setting up your business email and telephone.
This module includes a lot of valuable and, most importantly, actionable information that can help you set up your business… but only if you live in the USA. There are precise legal requirements to set up your own business, and they change from country to country. While this module contains excellent knowledge for setting up a business in the US, for anyone outside of it, it is mostly useless.
Module 4 – Website Creation
This module contains 11 videos, all of which deal with the process of setting up your Shopify account. Earnest talks about things such as theme selection, audience targeting, home page structure, and so on.
While this module contains useful information, most of it can be found for free on Shopify’s website and Youtube channel.
Module 5 – Supplier Approval
Just like previously with module 3, this module is entirely focused on the American market. If you are outside of the US, most of the information here will barely make sense to you.
If you are in the US, you will learn about the different supplier types, supplier contact scripts, research tactics, and how to get accepted by suppliers finally.
Module 6 – Optimise For Conversions
This module is all about optimizing your Shopify store. We are not going to go into the details of all the videos. Still, they cover topics such as adding urgency timers, bonus offers, upsells, social media signals, and social proof, using reviews, and using a plugin called Lucky Orange for tracking visitors.
Overall, the information in this module is quite necessary and can be found in most e-commerce courses. None of the strategies stand out, and a lot of features mentioned are already included in themes such as eCom Turbo or Konversion.
Module 7 – Unlimited Traffic
Even though the title of this module sounds promising and hopeful, the content of it is mostly essential guides to advertising online. Earnest talks about Google Ads, Google Shopping, banner ads, influencer marketing, retargeting, and SEO.
This module displays a significant lack of depth, especially compared to other e-commerce courses. Whereas some classes will have 100+ videos on the topics offered here, Epps originally only included 9. He has added some more videos on the issues through the bonus modules, probably after receiving justified criticism.
This knowledge in this module is nothing impressive, and if you are already familiar with most of these things, there is a good chance you will not learn anything new. If you are new to the world of online marketing, however, the information here can be quite useful.
Module 8 – Automation
The eighth and last module was quite disappointing. Four short videos on automating your business using virtual assistants and the like. Earnest could have gone much more in-depth here and mention software integrations and many other things.
Initially, the course came with two original bonus modules, one on combating fraud and another one containing further information on updating your store.
Since then, Epps has added additional traffic modules that deal with the following topics:
- Google Ads
- Google Product Ads
- Google Dynamic Retargeting
- Bing Advertising
- Search Engine Optimization (SEO)
- Conversion Optimisation
Additionally, there are weekly “masterclasses” added to the courses Teachable portal. They are a relatively new thing and contain useful information about informative topics.
High Tickets eCom Secrets Final Verdict
If you ignore the hefty price tag of $997, this course offers a lot of valuable information on high ticket dropshipping. Especially if you want to base your business in the US, the modules on setting up your company and acquiring suppliers can be beneficial for you.
Considering the price tag, however, this course falls somewhat short. When you spend almost a thousand dollars on an e-commerce course, you would expect it to go into depth in every single topic that it mentions. Instead, Earnest Epps mostly offers relatively basic surface information that might be useful for high ticket drop shipping beginners but is essentially useless if you already have an idea of what you are doing.
Epps also does not mention the risks associated with high ticket dropshipping. Of course, downplaying the risks is an essential sales strategy, but not informing users at all about how risky a high ticket strategy is, is utterly irresponsible. If you are a newbie to the dropshipping world, you are much better off starting a store with cheap items and a basic strategy.
There are many lower-end courses with price tags below $300 that offer the same information, some of them even go more in-depth that Epps does on some of his topics.
Another issue is Epps’ refund policy. Once purchased, you are allowed to get a refund on your money within 30 days, but first, you have to fulfill certain criteria. Epps requires you to go through the entire course, set up a Shopify store precisely as the course dictates, and list 100 products in it. If, after all of this, you are still not getting sales, Epps will refund your money. Just be sure you are not skipping any steps or exceed your 30-day limit. Otherwise you will not receive a refund.
Overall, the course is really not worth its money and skims a lot of information that users should know about.
I have gone through a lot of these dropshipping guru courses and personally, a lot of them are overpriced courses with very little information. They always try to sell you the dream or the lifestyle rather than actually selling you information. Dropshipping is not an overnight get-rich-quick scheme but, a lot of these gurus make it out like that. That’s why they ask for ridiculous prices for their courses. So, I personally get why you’d not trust these courses.
I have reviewed over 50+ dropshipping and eCommerce courses on my blog and by far the best course I recommend for any beginner or intermediate dropshipper is eCom Elites by Franklin Hatchett. Now, the reason why I love this course is that it’s one of the most affordable dropshipping courses out there and it has literally over 150+ videos. Franklin’s been doing dropshipping for many many years even before it was made famous by a lot of the gurus.
Now if you are still wondering whether you should try it out or not, you should read my eCom Elites Review to make an informed decision on whether or not you should get it or not.