Ecwid Statistics (2023) Key Facts & Figures

As the e-commerce scene evolves, understanding the statistics behind platforms like ECWID becomes paramount for online businesses.

Even this year, ECWID continues to make its mark, driving sales, warranting entrepreneurs, and shaping the global e-commerce narrative.

Please note: You are free to use any of the Ecwid stats featured in this post in your own articles. However, we’d politely request that you to credit eComBusinessHub as a source and provide a link to this post when doing so.

In this article, I’ll give you all the facts and figures. Let’s get into the key ECWID statistics of the year.

Key Facts About Ecwid
  • Ecwid’s headquarters is located in Encinitas, California, United States. In terms of investments, Ecwid has received funding from various sources. (crunchbase
  • Some of the notable investors in Ecwid include Morgan Stanley Expansion Capital and PeakSpan Capital, among others. These investments have played a significant role in supporting Ecwid’s growth and development as an e-commerce platform. (crunchbase)
  • Serves businesses in 175 countries and is available in 50 different languages, making it accessible to diverse international audiences. (
  • Offers a range of plans to accommodate various business sizes and needs, from free plans with basic features to higher-tier plans with advanced functionalities. (
  • Features include the ability to list products, sell on social media platforms, manage stores through a mobile app, live chat support, access to the App Market, automated tax calculations, discount coupons, and more. (
  • Merchants using Ecwid have the freedom to operate multiple online stores, including on their websites, social media channels, and mobile devices. (
  • Supports integration with various Content Management Systems (CMS) including WordPress, Drupal, Joomla, and more. It also has a partner program for developers. (

ECWID Revenue Statistics

  • Ecwid reportedly makes $13.4 million, reflecting its financial performance as of 2023. (
  • In 2022, Ecwid reached its peak revenue of $5.4 million, showcasing a notable milestone in its financial performance. The company maintains a workforce of 158 employees, leading to a revenue-per-employee ratio of approximately $34,177. (
  • On June 7, 2021, Ecwid was acquired, marking a significant milestone for the company. In May 2014, Ecwid was valued at $21.56 million. (

How much does ECWID cost to use?

  • $0 free plan, The Free Plan is a no-cost option, providing an easy way to set up an online store without any initial expenses. It’s ideal for those who are just starting out and want to explore Ecwid’s features. (
  • Monthly Price (Billed annually) of $14.08/month and Monthly Price (Month-to-month) of $19,  the Venture Plan builds upon the Free Plan, offering additional features for a monthly fee. It includes the ability to list up to 100 products, sell on platforms like Instagram and Facebook, and manage your store through a mobile app. Live Chat Support, automated tax calculations, and discount coupons are among the added benefits. (
  • 29.08/month when billed annually, and a monthly Price of  $39, the Business Plan is designed for more established businesses with higher product volumes and advanced selling needs. It allows for up to 2,500 products and offers features such as selling on Amazon and eBay via Codisto, as well as support for subscriptions. Phone support and customization options, along with multilingual capabilities, cater to businesses looking for a comprehensive e-commerce solution. (
  • The Unlimited Plan costs $99 billed monthly and provides the highest level of service and functionality, suitable for large-scale and enterprise-level businesses. It removes product limits entirely, enabling unlimited listings, and introduces features like selling through a branded mobile app and in-person via POS integration. Priority support and extensive customization hours further cater to businesses seeking a robust and tailored e-commerce platform. (

Who owns ECWID?

Ruslan Fazlyev

  • Ruslan Fazlyev is the Founder and Chief Executive Officer of Ecwid. He co-founded the company in 2009 with the mission of enabling small businesses to easily integrate online stores into their existing websites. (
  • The management team includes key figures like Ruslan Fazlyev (Founder and CEO), Tom Hebert (VP of Customer Success), Olga Agafonova (Head of Design), and other experienced professionals (

How many people work for ECWID?

  • ECWID has 197 employees at present (
  • A smaller fraction, accounting for 0.4% of Ecwid stores, falls under the bracket of ‘1 – 9 employees’. This suggests that there is a modest presence of businesses on the platform that have a small team or perhaps operate as micro-enterprises. (

How many ECWID stores are there?

Ecwid Stores Growth Graph

  • As of the third quarter of 2023, Ecwid has 176,267 active stores. This represents a decrease of 4,468 stores compared to the previous quarter (2023 Q2). (
  • In 2023 Q2, they had 180,735. However, since 2020, ECWID’s store number has increased from 76,087. (
  • The top categories for Ecwid stores are Arts & Entertainment, Apparel, and Food & Drink, accounting for 7.5%, 6.4%, and 6.3% of the stores respectively. This indicates a substantial presence of businesses specializing in arts, crafts, fashion, and food-related products. ( 
  • The People & Society category represents a significant portion, with 10,882 stores, highlighting the broad spectrum of businesses catering to societal interests (
  • The Beauty & Fitness and Home & Garden categories contribute to the platform’s diversity, encompassing businesses focused on health, wellness, beauty products, and home decor. (
  • Sports and Health-related stores make up a smaller but still substantial presence, emphasizing the platform’s appeal to fitness enthusiasts and health-conscious consumers(

Which countries ECWID is popular in?

Ecwid SimilarWeb Geo Targetting Graph

  • The United States stands out as the dominant market, hosting a significant 30.9% of all Ecwid stores, which translates to an impressive 54,551 businesses. This reflects the platform’s popularity among American entrepreneurs and small businesses, emphasizing its effectiveness in catering to the diverse needs of the U.S. market. (
  • The United Kingdom follows as the second most prominent market, with 6.7% of Ecwid stores, totaling 11,808 businesses. This indicates a substantial presence in the UK’s e-commerce landscape, showcasing Ecwid’s appeal to British entrepreneurs and retailers.  (
  • Canada and Australia also hold notable positions, with 3.8% and 3.0% of Ecwid stores, respectively. These figures highlight the platform’s success in facilitating online businesses across North America and Oceania, demonstrating its global reach.  (

Which companies use ECWID?

  • Ecwid is utilized by a substantial number of companies, with data available on 344,163 entities that have integrated the platform into their operations. This demonstrates a wide adoption of Ecwid as an e-commerce solution. The majority of these companies are primarily based in the United States. (
  • Among the extensive list of companies leveraging Ecwid, several prominent names stand out. For instance, MCG, a company with a revenue bracket of 10 million to 50 million dollars and a workforce of 500 to 1000 employees, has incorporated Ecwid into its operations. Similarly, globally recognized entities like Tumblr, Taos, Meta Platforms, and H&R Block, Inc. have also offered integrations with Ecwid. (

What is ECWID’s market share?

Ecwid MarketShare 6Sense Section

  • Ecwid holds a substantial share of the social commerce market, boasting a commanding 44.10% of the sector. In this competitive landscape, Ecwid contends with a total of 12 rival tools within the social-commerce category. (

Number Of Stores Switching To ECWID

  • In the past 90 days, Ecwid has successfully attracted 1,293 merchants away from other competitive e-commerce platforms, showcasing a notable conversion rate. Among these conversions, the highest number came from Wix, with 630 merchants choosing to migrate to Ecwid. Following closely are WooCommerce and Shopify, contributing 224 and 203 conversions respectively. (
  • A significant number of businesses utilizing custom carts, totaling 69, and Squarespace users, totaling 47, also opted to switch to Ecwid. This impressive migration rate reflects the platform’s appeal and effectiveness in enticing businesses from a variety of e-commerce solutions to embrace Ecwid’s offerings. (

Growth rate Of ECWID

  • Ecwid has experienced significant growth in terms of active stores. In 2023 Q2, the number of live stores running on the Ecwid platform increased by 11.4% quarter-over-quarter, showcasing a strong upward trajectory. (
  • On a year-over-year basis, Ecwid stores saw an impressive 70% increase in 2023 Q2 compared to the previous year. This substantial growth reflects the platform’s increasing popularity among businesses and entrepreneurs looking to establish their online presence. (
  • The historical data indicates a steady rise in the number of active stores on the Ecwid platform, demonstrating its continued appeal and effectiveness in enabling individuals and businesses to create and manage online stores. (

How many people use ECWID?

  • Ecwid’s widespread adoption is evident, with a customer base of 36,872 spanning 164 countries and totaling 11616  companies. (

Interesting facts about ECWID

  • Ecwid was acquired by Lightspeed Commerce for $500 million in cash. This acquisition marked a significant development in the e-commerce industry, further strengthening Lightspeed Commerce’s position in the market. (Crunchbase)
  • Approximately 56% of Ecwid stores display an email contact on their websites, indicating its enduring popularity as a communication channel. Moreover, a substantial 53% of these stores also offer a phone number for immediate customer access. (
  • Ecwid supports various types of products, including physical goods, digital downloads, and subscriptions, providing flexibility for businesses with different offerings. (
  • With Ecwid, businesses can create multilingual stores, allowing them to reach a global audience and cater to customers in their preferred language. (

Final Thoughts

Wrapping up, 2023 has been a stellar year for Ecwid, and the stats reflect that loud and clear. Their global presence, user-friendly approach, and diverse clientele showcase a platform that’s on an impressive upward swing. 

And let’s not forget the Lightspeed Commerce acquisition – a clear sign that Ecwid is a major player in the e-commerce game.

I’ve got a hunch that Ecwid might just give the big players like Shopify a run for their money. The team at Ecwid seems to have a knack for staying ahead of the curve, and I’m genuinely eager to see what they cook up next.

I trust you’ve got a solid grasp on Ecwid’s 2023 journey. Hopefully, this peek into their success story and stats has been as enjoyable for you as it was for me!


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