eCommerce Paradise, with a name like that, I guess it warrants the high price point. Sort of. This premium dropshipping course by Trevor Fenner aims to be your complete guide to the eCommerce business, specifically dropshipping. Premium in this sense revolves around the type of products. Trevor has found success in selling high-ticket products and he aims to guide you through the same business model. He aims to guide you along setting up, launching, and growing a profitable and sustainable income using the Shopify dropshipping platform. The course is offered at a whopping price of $997 for 27 modules. You get a total of 218 videos. But is this worth it? You would also be 100% sure the course is for you as its so expensive. Thankfully, this review aims to do just that. In this review, we will go through what’s offered in the course, who is Trevor Fenner, and also a final verdict on the course as a whole.
What is eCommerce Paradise Academy?
The eCommerce Paradise Academy aims to be an all-you-can-eat buffet of everything related to the eCommerce industry. For $997 (US only), you get 27 modules that consists of 218 videos. The course is priced at $997 but varies from country to country due to tax regulations. For example, if you’re from the UK, you will have to pay a 20% VAT fee, amounting the course up to $1,196. Yikes. However, you can be assured that the video lessons will be in HD and with good sound quality as its hosted on the Teachables platform. Teachables also ensure that the modules are segmented well and easy to navigate.
Who is Trevor Fenner?
Trevor Fener is an online entrepreneur with over ten years of experience in the eCommerce industry. Specifically, he’s built and run several eCommerce stores through a variety of platforms such as WordPress (Woocommerce), Shopify, Amazon, and eBay. His experience has led him to go from selling small local products to premium or high-ticket products and claims to have owned and sold a few 7 figure eCommerce stores during his whole time. You can find information about all his coaching and courses or other services via his official site ecommerceparadise.com. Trevor is currently building his YouTube Channel where he goes by the same name eCommerce Paradise. His content is similar such as high-ticket dropshipping strategies, tips, and recommendations. He currently has 1,000 subscribers but its growing substantially. He also has a podcast with the same name where he provides the same kind of content.
Who is the eCommerce Paradise Academy for?
The eCommerce Paradise Academy is for anyone interested in building a Shopify dropshipping store selling high-ticket products. Beginners might need a little basic knowledge before undertaking the course, but advanced dropshippers should have no problem. Advanced dropshippers can use the course to get some ideas and strategies for their own store.
What is included in the eCommerce Paradise Academy?
Let’s take a look at the breakdown of the 27 modules offered in the eCommerce Paradise Academy. You get a total of 218 videos within these modules. Some modules are as short as two lessons while others can span up to thirty. Here’s the breakdown:
Module 1 and 2 are introductions that also aims to set you in the right mindset before you begin the course. Trevor gives you a rundown of all the things you need to run an online business such as setting up a Gmail account, Google drive, etc. He gives you several mindsets ‘hacks’ such as setting objectives, the law of attraction, planning for success, self-discipline, and setting yourself apart from others. You also get an invitation to the exclusive Mastermind group.
Module 3 is where you begin to learn about the real stuff, the High-Ticket Dropshipping Business Model. How it works, what it is, which is the best platform, finding the right products to sell, and the best suppliers to work with will be explained to you via success stories and case studies.
Module 4 is about finding the suitable niche for your store. You will learn about brainstorming product ideas, ideal target markets, suppliers, pricing strategies, and several more.
In Module 5, you will learn about market research. Market research is very important if you want to set up a dropshipping store. You need to find out what your competitors are up to and find the best attractive products for your store. This module will cover using Google Shopping to find the right niche and scout your future competitors. Also learn about setting the prices for your products, search trending or seasonal categories, extracting suppliers from competitors, and many more.
For Module 6, you are given some sample reports that covers a variety of niches and products such as electric fireplaces, pitching machines, and wine coolers.
Module 7 is titled Deep Niche Research as it will help you to do more in depth research for each niche. Get into finding the top grossing products, including additional add-ons or accessories that you can pair with them.
In Module 8, learn about everything that has to do with setting up your business. It starts off with the legal aspects such as the differences between setting up as an LLC, Partnership, or Sole Proprietor. Then it goes on to include seller’s permits, PayPal business accounts, accountants, virtual offices, etc.
Module 9 is titled Shopify for Beginners so if you’re not a beginner you might want to skip past this topic. This module will teach beginners all about Shopify, what it is, and what are the best apps to use and creating sections on your store such as Collections, menus, products, etc.
Module 10 will teach you how to set up your Shopify store. Here, Trevor covers subtopics that ranges from creating a master spreadsheet, finding the right domain name, connecting domain name, creating a logo and home page banner, demo products, using a premium theme, to setting up Google analytics and search console.
The next Module 11 will look into finding and recruiting suppliers. He details the types of suppliers and the information you will need to work with them. He also provides email and call scripts and even FAQs.
After you get the right suppliers, Module 12 will teach you about getting your products and integrating them into your store. Learn about tagging your products, optimizing images, supplier policies, and creating brand and product collections. Also learn about generating keywords and assigning SKU numbers and model names for SEO optimization. There’s also an added lesson on Sales Tax that might be relevant in a few countries.
Module 13 onwards centers around getting traffic to your store, or marketing. Marketing is very important to increase customer orders. There are a number of apps that you can use to optimize this such as the following:
- Conversion Plus
- Smart Search and Instant Search
- Customer Reviews
- Infinite Options
- Consistent Cart
- Lucky Orange App
Module 14 is an important topic, social media marketing. This module consists of 7 lessons that covers Pinterest, Instagram, and Facebook marketing.
Module 15 is about Email Marketing and Generating Leads. The first video presents Klaviyo, a popular marketing software among dropshippers who use it to set up email marketing campaigns. With this software, you can set up post-purchase emails, abandoned cart, and promotional emails. Trevor also adds another Spin-To-Win Pop-Up Shopify App that he claims will help increase email signups.
In Module 16, you will learn about using an app to re-target previous and future customers.
Module 17 is quite bulky, covering 10 lessons on Paid Search Engine Ads such as Google and Bing CPC Ads. First you will learn about the setup which includes Google Merchant Center and installing the Google Shopping Feed App, as well as the Conversion Pixel/Tracking Code. Then, Trevor will show you how a Google Shopping Ad Campaign should look like before teaching you how to set one up from scratch. He also covers organizing and optimizing them. The last few videos will cover using Bing CPC Ads.
Module 18 brings you another content strategy, content marketing. Learn about using Search Engine Optimization (SEO) and conversion rates. This module will include using good quality images, product reviews, setting up various apps, etc.
Module 19 is yet another marketing strategy, YouTube video marketing. YouTube marketing is another great marketing strategy. You will learn about setting up and optimizing your YouTube channel. Also learn about intro and outro video clips, product sales videos and using TubeBuddy, a software to optimize your videos and channels.
In Module 20 and 21, you will learn about Multi Channel Selling. Learn how to use other platforms to increase traffic and maximize your sales. He also Trevor also teaches you about optimizing Shopify processes. The subtopics here will cover managing your store, setting up eBay accounts and listing your products, processing orders, backorders, and returns or refunds, to dealing with discontinued products.
Module 22 will teach you what to do when a customer orders something from your store. Specifically, dealing with order fulfilment and shipping. Learn to scout for the best freight brokers to get the best shipping prices. Getting good shipping rates can affect your buyer’s decisions so the lower the prices, the higher the chances of them going through with the purchase. You will also learn ways to manage your customer’s expectations on delivery times and adding shipping options.
Once you get your hands full, Module 23 will teach you about outsourcing some tasks to virtual assistants. Trevor recommends PatLive as a great virtual receptionist to provide 24/7 call answering service. He also teaches you about creating video trainings and using “onlinejobs.ph” to find virtual assistants. He also covers posting listings, conducting interviews, paying assistants, and managing them.
Module 24 will give you a checklist of all the things you need to do with scaling your store and hiring a business development manager to help you.
Once you are happy with everything and want to sell your store, Module 25 has got you covered. Trevor tells you the best time or reason to sell your store. He then covers all the things you need to know before selling such as transferring assets, purchase agreements, etc.
Module 26 is for people who are interested in buying a store. This usually happens when you see a successful store that you are interested in, especially the products. Finding the ideal store to buy and learning what makes a good deal. He also explains why it is worth paying a small deposit to see the store, analytics and profit and loss statements before committing to the final purchase. Trevor also includes some important questions that you should ask the seller to determine some factors that will help your decision.
Lastly in Module 27, you get some interviews and bonuses.
Personal Experience with the eCommerce Paradise Academy
Although you get 27 modules with the eCommerce Paradise Academy, it’s still almost $1,000! That’s such a big amount. If you’re a beginner, you definitely won’t have this much money in your budget. This amount is also excluding all the other costs that you’ll need to include at the start of your store.
Now, lets get to my thoughts on the entire course. Firstly, I found some difficulty in getting a solid background on Trevor’s achievements. I’m quite sceptical about his 1,000 followers on YouTube especially if he claims he has over 10 years of experience in the business. I mean for sure by now he would have at least 5,000 followers and above. I’m not sure about you, but I like to know about my teachers before undertaking a course, especially one with such a premium price. Next, we get to the price. For $997 you get 27 modules about high-ticket dropshipping. Some of you may think its worth it, but going through the contents of the course, I don’t think I will be able to part with my $997. That’s close to a whopping $1,000! Although he covers a lot of grounds in the course, I feel that he is lacking in depth information in each topic. This means that you would probably have to spend more to supplement this already expensive course. Although access to the Mastermind group is enticing but it still doesn’t warrant the $997 price point. Let’s not forget the absence of a refund policy or a trial period for such an expensive product. You have to be 100% sure that the course is suitable for you otherwise you’re out of luck.
Additionally, looking through the modules in the course, and also Trevor’s preference for high-ticket products, I’m not so sure whether beginners would be suitable. Although there is one module for beginners that is ‘Shopify for beginners’, I’m not so sure if beginners are able to dive right into the other modules. It would probably require some basic knowledge before undertaking the course.
In conclusion, I think there are better courses out there that will give you even better and more extensive information and with a much better price point. Most of the information provided also can be gathered for free via a simple websearch. Therefore, I’d say if you have $1,000 lying around, by all means. But if you’re on a budget like most newbie dropshippers are, there are better courses out there.
eCommerce Paradise Academy Alternative
I have gone through a lot of these dropshipping guru courses and personally, a lot of them are overpriced courses with very little information. They always try to sell you the dream or the lifestyle rather than actually selling you information. Dropshipping is not an overnight get rich quick scheme but, a lot of these gurus make it out like that. That’s why they ask for ridiculous prices for their courses. So, I personally get why you’d not trust in these courses.
Now, I still recommend a course if your either beginner or intermediate at dropshipping because it can save you a lot of money by optimizing ads and saving you lots of time. My personal favorite and favorite among many others is a course called eCom Elites by Franklin Hatchett. Now, the reason why I love this course because it’s one of the most affordable dropshipping courses out there and it has literally over 150+ videos. Franklin’s been doing dropshipping for many many years even before it was made famous by a lot of the gurus.
Make sure you read my eCom Elites Review to see how much information Franklin packed in this course and offers it at such a low price.