After getting a lot of requests to review this eCom Success Academy course, I have finally signed up and ready to spill the beans. If you have been considering signing up for this course but wanted a preview for it firsthand, then this review will help you. The course price is pretty steep, so it is only fair to do some research before spending such a large amount of money. Nevertheless, let us explore this course in detail!
What is the eCom Success Academy?
Adrian Morrison is the creator of the eCom Success Academy. By signing up for the course, you will learn how to launch your very own dropshipping business with the Shopify platform. The course is perfect for beginners as it guides you through store setup, niche selection, creating compelling advertisements, and scaling methods for maximum success. The course has an official certification by Shopify education partners, which means it is 100% legitimate and also gives some substance that Adrian knows what he is preaching.
Who is Adrian Morrison?
Adrian Morrison has many titles to his name. A quick search will bring you to his official website, where his autobiography describes him as “an Author, Speaker, and Marketer who has mentored thousands of students online”. With an introduction like that, I am sure many people will sign up for his course. Upon closer research, I discover that Adrian has a YouTube channel that is doing pretty well. He has over 13k subscribers on his official channel. His other social media are also very impressive, with 249k followers on his Instagram, and 118k followers on his official Facebook page.
With all these numbers, I guess it is safe to consider Adrian as one of the industry’s favorites. I am wondering why I have never heard of the (quite famous) marketer, but it could probably be because I haven’t been on YouTube dropshipping section for awhile. In terms of the business and according to a simple internet search, it seems that Adrian’s success is in making $21k a single day and a total of $420k in a single month. Yes, this is all impressive, but he does not share exactly how much of this is profits, as you still need to consider the costs.
Nevertheless, these numbers are still awe-inspiring. Based on the testimonials left by his past members, a lot of people seem to like him. Other than this, Adrian also runs a weekly ‘The Profit Power Hour’ where over 150,000 people tune in to each session.
Who is eCom Success Academy For?
eCom Success Academy is especially great for beginners because you can learn how to establish a successful business using creator Adrian’s methods. Every course has a different approach, and this is why it is important that the methods they use are by your business. Hence, if you are still on the fence about the course, going through this review in its entirety will help you decide. Also, there is no refund policy for the course, which means you do have to decide before you spend your money. Most of the members for the course so far are Adrian Morrisson’s long time fans. If you follow his weekly live stream, then you probably would be inclined to sign up for the course. Having said that, due to the course immensely high price tag, people who sign up are people who can afford it.
What is included in the eCom Success Academy?
The latest 2020 update for eCom Success Academy centers around updated strategies on viral product research, email marketing, using mass conversion testing, and how to build a thriving 7-figure Shopify store. Existing members will get these updates for free as the program automatically updates when you allow. Nevertheless, let us go through each module:
Module 1 – Shopify
This first topic dives right into building a Shopify store. These eight videos will guide you along, setting up your very first store. You will also learn how to add products, create promotional strategies, and design your sales page. Adrian will also teach you ideas that you can use to build your brand. Branding is essential because it allows customers to remember you better. Then, you will also learn how to use Shopify Apps to your advantage, and Shopify QuickStart.
Module 2 – Product Research
This module on product research will be the most coveted and robust topic on the course. With 15 sections, Adrian stresses the importance of product research. He will make you think about the products that you wish to sell in your store. He also includes ideas so that by the end of it, at least you will have some ideas as a benchmark. Here is also where Adrian reveals that you will get access to an Art licensing but only to a limit of 10 artists. Although this is a pretty sweet extra, you might end up having the same designs like every other member on this course who uses the same designs. This module begins with an introduction to Aliexpress.com, how to find the top products from the best vendors, some templates on dropshipping, and price negotiation ideas. Adrian also introduces you to using Teelaunch to print shirts, mugs, and other unique products.
Module 3 – Facebook
Facebook is the first marketing strategy on the course, and rightfully so, most beginners do begin with Facebook ads. Adrian will teach you how to set up ads and the recipe for ad success. Adrian’s tips are quite different than what you will find online, but there is no specific way to test if they work. I guess it also depends on a different product or different niches. The whole course will take you through setting up Facebook marketing, including fan pages, types of ads, ad objectives, using Facebook Pixel. You will also learn when to scale a winning ad or scrape a failing ad. Adrian also talks about advanced split testing, which can also boost traffic and conversions.
Module 4 – Email Marketing
The module starts off by teaching you how to set up Mailchimp. Email is a great way to communicate and create a bond with customers. The more personal your email, the more your customers will feel that you care. This module will guide you on setting up free promo offers, and things to do when you get non-openers or non-clickers. Although what Adrian teaches in this course is pretty basic, he does do an excellent job of explaining it. Therefore, beginners will benefit from this course.
Module 5 – Building you’re A-Team
You should not have to worry about this section of the module until you receive so many orders that your one-man-show is no longer working. This is excellent news for you, and it means whatever you are doing so far is working! Now, if you do not hire or outsource some work to someone else to help you, your positive streak will not last! Here, Adrian talks about where you can find help to outsource some work so that you can focus on other more important aspects like scaling your business. Adrian will teach you to use both freelancers, or just hire a VA and dedicate some job scopes to her. Some people outsource their customer service too.
Module 6 – Project Management
This module is just a continuation of the previous module. It is basically about keeping track of your team now that you have built one. Adrian introduces some useful software or online platforms where you can manage projects and keep track of team members.
Module 7 – Longterm Plan
For some people, they build online businesses just to sell them to make even bigger money. Adrian discusses that you can indeed choose to sell your store for a lot of money once it is going well. This all highly depends on you, if you are looking just for profits or if you are looking to build a serious business of your own. It does, however, offer a way out in case you need it in the future.
Module 8 – Bonus
Bonuses in this module include daily live coaching recordings. Adrian and his brother Anthony also has a small email marketing module in this bonus section. Why it was not just included in the actual module is beyond me. One of the extras also consists of a free tool called Sizzle Sniper software that can help you identify products in Ali Express and show how it is performing on Facebook.
Along with the course are case studies, and I am a firm believer in using case studies to get real-life examples of the industry do’s and don’ts. Adrian presents case studies on products that he has personally sold. Some of these products are very successful, generating around $500,000 in incomes. I tried the method for myself, but nothing changed. I am not faulting the technique, but rather it might not apply the same for every type of niche or business.
eCom Success Academy Final Verdict
eCom Success Academy is a legitimate course that will help you succeed in the dropshipping business. However, many people think it is a scam because it certainly does lack extensive information. For one, the course covers a lot of the fundamentals but does not delve into explaining the how’s and why’s of each step. Because of this, I think many people, especially beginners, are left stuck with not much information to go on with. Also, if you consider the phenomenally astounding price tag of $2,496 and compare the course material, it looks like a scam.
Nevertheless, I can attest it is not a scam, but just a very poorly put together course with a lot of unnecessary filler material. I am not sure who is currently signing up for the course with that price tag, probably Adrian’s hardcore followers who are already making lots of money. But if you ask me, beginners will definitely not be able to afford to sign up for the course.
eCom Success Academy Alternative
I have gone through a lot of these dropshipping guru courses and personally, a lot of them are overpriced courses with very little information. They always try to sell you the dream or the lifestyle rather than actually selling you information. Dropshipping is not an overnight get rich quick scheme but, a lot of these gurus make it out like that. That’s why they ask for ridiculous prices for their courses. So, I personally get why you’d not trust in these courses.
Now, I still recommend a course if your either beginner or intermediate at dropshipping because it can save you a lot of money by optimizing ads and saving you lots of time. My personal favorite and favorite among many others is a course called eCom Elites by Franklin Hatchett. Now, the reason why I love this course because it’s one of the most affordable dropshipping courses out there and it has literally over 150+ videos. Franklin’s been doing dropshipping for many many years even before it was made famous by a lot of the gurus.
Make sure you read my eCom Elites Review to see how much information Franklin packed in this course and offers it at such a low price.