Online stores are the best type of businesses because they require minimal upfront costs, minimal work, no inventory, but it makes you just as many profits as physical stores. You also get to learn the same, if not even more skills on everything to do with running an eCommerce business. Marco Rodriguez is one such individual who has found success in the online store business.
Today, he is helping newbies in the industry by providing both free and paid programs like this eCom PPC Academy course we are about to review today. Reviews like these aim to help whoever is thinking of signing up for the course get more research information before spending their money. This course is reasonably priced when you compare it to the other almost $1,000 courses out there. This course is certainly priced for beginners. Nevertheless, let us see if the course content is worth the price!
What is eCom PPC Academy?
Established in 2017 by founder Marco Rodriguez, the eCom PPC Academy can be accessed on the Teachable platform. You can find many similar dropshipping videos on the platform, and it is accessible from anywhere. But today, you can also find Marco’s course on another platform called Kartra, which has a very intuitive interface. The whole course is segmented into six parts consisting of 25 videos surrounding ways to create and promote your online store. The videos are clearly labeled with titles so you can easily find what you are looking for. There is also a checklist to ensure you take note of all the vital information. Signing up will give you access to all this, no monthly payment, just upfront. You will also get downloadable material and useful templates and links.
Besides successfully creating a store, you will also learn how to make money using Google Ads. I want to highlight this section as not many people talk about it. You get tips and ideas on eCommerce marketing and has abundant methods for running a successful store. The course price begins at $397, and although the course price is high, the course material is geared towards beginners.
Who is Marco Rodriguez?
Marco Rodriguez is an entrepreneur and now, content producer. His specialty is mainly using Google Ads as his primary marketing platform. For his business, Google Ads seems to be making him a lot of money. He swears by this method of driving traffic so much that he calls himself a Google Ads consultant. Not only is he good at Google Ads, but he is also a social media master. His YouTube channel has more than 10,000 subscribers with videos with over 500k views. His content is mostly eCommerce related, which is how I am sure his course is also gaining its popularity. His videos are quite informative, as he regularly shares drop shipping related tips, recommended apps, methods, etc. In terms of support, he claims he is most active on Quora, so you can hit him up there if you have any questions. Marco also has an Instagram account, but it is not business-related and is mainly for his personal life.
Who is eCom PPC Academy For?
eCom PPC Academy is a guide for beginners and newbies of the eCommerce industry. The program touches on a lot of crucial topics related to eCommerce marketing strategies, tools, innovative ideas, and examples. You will get an in-depth course on the A to Z of dropshipping, from establishing a store to driving significant traffic using creative ideas. Beginners will also benefit from the private Facebook group where you can communicate with like-minded individuals for ideas and tips. For advanced eCommerce marketers, this program also can help by offering some new ideas that you can try for your business. Keep in mind that not all companies might respond to the same strategies, as it also depends on the niche, product, location, etc. You can, however, use the ideas and tweak it towards your business for your advantage. This is why I think it is important to equip yourself with all the knowledge, so you have room to play around with your ideas.
The price for eCom PPC Academy is quite steep, which is the only catch I think might hinder beginners. Beginners usually have a low budget to spend on marketing, let alone invest in a course. eCom PPC Academy is priced between $397 and $537. Advanced entrepreneurs will have no trouble paying this amount. However, the information on the course seems to be more geared towards beginners.
What is included in the eCom PPC Academy?
eCom PPC Academy gives you updated and straight to the point information on building a successful eCommerce business. By using Google Ads as a preferred strategy to get traffic, learn how to use it to maximize profits. The course material is quite good for the price in terms of quantity but lacks in terms of quality. This lack of quality is only evident in some topics, where I feel it should be explored more in-depth. I also find the course material to be inconsistent. For example, in the beginning, the course content is perfect for beginners; then, it suddenly goes deeper and jumps to using advanced terminology that newbies might not understand. Nevertheless, let us look at what each module has to offer.
Igniting your business
I usually despise it when program intros have cringey names just like this one. Nevertheless, whatever Marco presented was useful, and none of that setting your ‘mindset’ thing. Instead, he gives you the exact steps you need to start building your store. He also shares information about tools that you can use to work better with Google Ads. At times, he even provides market insights by sharing what you need to do to succeed during this time when competitors are everywhere. Then, once you have your store, it is time to find a niche, and then conduct product research. Marco keeps ensuring all you have been doing so far will be compatible with Google Ads, and also recommends a list of apps to get started.
Fundamentals of Google Ads
With so much mention of Google Ads in the previous chapter, we now come to a section entirely on Google Ads. Here, Marco teaches you to set up a Google Ads account and manage the interface. He does this as he explains the advantages of using Google Ads as a traffic strategy to get more customers for your store. In the end, you will have it set up and begin using bidding strategies. You do not need technical skills for this, as you get easy-to-follow guides for tracking codes and optimizing your account. This will make you one step closer to being an excellent online entrepreneur. This is because you get to learn a new skill set.
Now that you have Google Ads setup, its time to learn the strategies such as Google Shopping platform. You get clear and concise instructions on how to launch and test products and create a compelling feed. There is a 90-minute video where you will learn how to choose products and organizing campaigns.
Marco will teach you about the Keyword Value System, which is a method of targeting low competition keywords that are very specific. He teaches you how to do this to maximize your searches. Rather than competing with the most searched keywords, by targeting the low competition ones, you optimize the searches. This will prevent you from missing anything out.
Display Ads and YouTube
Here, Marco introduces another marketing technique, YouTube advertisements. YouTube is a popular platform, and Marco himself is an avid YouTuber, so I trust everything he teaches in his topic. His YouTube is doing quite successfully since he has been on it. Marco will guide you through setting up a good YouTube Ad campaign, choosing the right strategy for a target audience, and selecting channels where you want to promote. Overall, the module was well explained and different, as most drop shipping programs do not talk much about YouTube.
Optimization and Routine
For this module, we are going back to the topic of Google Ads, and you will learn everything about optimizations and routine. More specifically, you will learn how to optimize your ad campaigns, scale the successful ones, and scrap the failing ones. Marco discusses many interesting strategies here and includes re-marketing and applying funnel segmentations to campaigns once they’re ready.
eCom PPC Academy Final Verdict
eCom PPC Academy overall is a pretty comprehensive course for its price. Anyone who wants to build an online store and use Google Ads to promote it will learn a lot in this course. From beginners to intermediate entrepreneurs alike, the class with give a lot of insights and ideas on how to improve your store. The course also discusses using a YouTube advertisement to get traffic. Just like Google Ads, YouTube is also not a general topic that is covered in dropshipping courses.
You might want to join in on the course because of what’s on offer.
On the downside, the course material sometimes jumps deeper than it should be for beginners. Beginners might have to Google for more information or google abbreviations and terminology that they will not be familiar with. This might be ending up spending more time researching for answers or even more money as you pay to buy more courses. I believe that you should invest in knowledge, but I also think you should be smart.
Overall, the question about the price is still there. There will be more intermediate entrepreneurs who can afford this price tag, but then most of the information is geared towards beginners? In my opinion, if they lower the price point, more beginners will buy it. But, unless they change their data to be more intermediate focused, then more people will willingly buy it at the price point.
eCom PPC Academy Alternative
I have gone through a lot of these dropshipping guru courses and personally, a lot of them are overpriced courses with very little information. They always try to sell you the dream or the lifestyle rather than actually selling you information. Dropshipping is not an overnight get rich quick scheme but, a lot of these gurus make it out like that. That’s why they ask for ridiculous prices for their courses. So, I personally get why you’d not trust in these courses.
Now, I still recommend a course if your either beginner or intermediate at dropshipping because it can save you a lot of money by optimizing ads and saving you lots of time. My personal favorite and favorite among many others is a course called eCom Elites by Franklin Hatchett. Now, the reason why I love this course because it’s one of the most affordable dropshipping courses out there and it has literally over 150+ videos. Franklin’s been doing dropshipping for many many years even before it was made famous by a lot of the gurus.
Make sure you read my eCom Elites Review to see how much information Franklin packed in this course and offers it at such a low price.