eCom Lifestyle is a Shopify dropshipping course with a section focused on using Google marketing. If you have ideas to embark in the dropshipping business,
What is eCom Lifestyle University?
eCom Lifestyle is a six-week training course on the challenges of dropshipping. Author Ricky Hayes conducts the course and presents marketing and advertising strategies that surround building a strong brand to boost conversion rates.
The course claims to be worth over $5,998, but you can get it for $997. There seem to be some discounts floating around, and you might be able to purchase it for $497, but I got it at full price. Here’s a quick breakdown of the course value:
- $2,997 for over 15 hours of online training
- $997 Copy and Paste templates
- $997 Lifetime updates
- $997 Private mastermind group
Who is Ricky Hayes?
Ricky Hayes’s YouTube channel has over 7,000 subscribers at the time of writing. This number isn’t a lot if you compare it to other online entrepreneurs, but he seems to be proud of it. On his channel, you can find topics on dropshipping, product research, Facebook marketing, Optimizing Shopify, SEO strategies, and brand building techniques. His YouTube videos are pretty good, which is what led me to purchase his course in the first place. And I am sure that is why most of you are here too.
Who is eCom Lifestyle University For?
This course is for anyone tired of the corporate life or just wants to succeed in being their boss. Anyone who’s been thinking of dabbling in the eCommerce business should also sign up.
What is included in the eCom Lifestyle?
Unlike most drop shipping courses where you can access all the course material at once, eCom Lifestyle is only accessible as each week progresses. Here’s what each week brings you:
Week 1 – Introduction
Course creator Hayes begins by clearing common misconceptions that people usually have with the dropshipping business. He does this to motivate members and also set them on the right mindset or path as he claims you will not succeed with the wrong motivation. I agree with this point, but I didn’t think it should be a whole module, mainly because it is only accessible by week.
Week 2 – A to Z of Building Your Store
You have to wait until this second week to begin building your store on Shopify, which I found quite annoying. Nevertheless, Hayes presents this in a very easy to understand manner that beginners can surely follow. He uses simple jargon and examples to help beginners understand. Hayes also includes how to write enticing product descriptions to stand out from competitors.
Week 3 – A to Z of Product Research
This week covers product research as a whole, from finding a niche to finding winning products. Hayes introduces using Facebook to find hot selling products and also methods to spy on competitors.
Week 4 – Building Your Brand
Branding is vital for every business to succeed, whether you are a real business or eCommerce business. Here, Hayes discusses strategies to make your brand stand out from the crowd so that you have sustainable profits. He claims to be revealing some sort of top-secret, which might fool beginners, but experienced people like myself will know this is nothing new.
Week 5 – Facebook Ads Academy
Learn how to go from 0 to 5 figure earnings in less than a day. In this section, Hayes teaches you some methods consisting of laser targeting customers, scaling your business, and basic Facebook ads. Then, he also continues with retargeting, using Facebook Pixel, audience research, and product testing methods.
Week 6 – Team Management
This week’s topic will only apply once your business gets bigger, and you can’t handle every task on your own. Hayes introduces freelancer sites like Upwork and also using Trello to keep track of your team members. This section is quite informative, but like the other topics, I wish there was more.
Week 7 – Google Marketing
Consisting of 13 videos that are mostly 20 minutes long, you will learn about optimizing Google ads and using Google Analytics. You will also learn how to use the Google Merchant Center, Google Brand Search Campaign, tracking Google conversions, and all things to do with Google. This topic was good, in my opinion.
Week 8 – Bonuses
Hayes introduces several automation tools like popular Klaviyo, Zapier, and ManyChat. He specifically elaborates more on using ManyChat, which is less popular, but it sounds like a brand endorsement.
eCom Lifestyle University Final Verdict
Whether the course is priced at the discounted $497 or full $997, the course material just isn’t worth it. I expected this paid course to be better and contain more information than his YouTube videos and not just the same thing. It is worse. However, if you still want to sign up for the course to check it out for yourself, try getting it at the discounted price so you won’t lose much budget. Spending your budget necessarily is essential, especially for beginners who are usually on a tight budget.
eCom Lifestyle University Alternative
I have gone through a lot of these dropshipping guru courses and personally, a lot of them are overpriced courses with very little information. They always try to sell you the dream or the lifestyle rather than actually selling you information. Dropshipping is not an overnight get rich quick scheme but, a lot of these gurus make it out like that. That’s why they ask for ridiculous prices for their courses. So, I personally get why you’d not trust in these courses.
Now, I still recommend a course if your either beginner or intermediate at dropshipping because it can save you a lot of money by optimizing ads and saving you lots of time. My personal favorite and favorite among many others is a course called eCom Elites by Franklin Hatchett. Now, the reason why I love this course because it’s one of the most affordable dropshipping courses out there and it has literally over 150+ videos. Franklin’s been doing dropshipping for many many years even before it was made famous by a lot of the gurus.
Make sure you read my eCom Elites Review to see how much information Franklin packed in this course and offers it at such a low price.