Ecom Family Academy Review: Legit or Scam?

Honestly, It’s a taxing job to find that one right course that teaches you everything you need to know to do e-commerce right. 

With numerous great options available, deciding where to invest can be daunting.

Amidst the abundance of choices, Ecom Family Academy shines prominently, widely recognized across the internet – a name you may have encountered during your search.

However, for newcomers seeking comprehensive guidance on the basics of the e-commerce business, Ecom Family Academy’s price tag is not entirely justified. That said, it has proven to be a game-changer for numerous individuals, helping them set up and navigate their online ventures.

In this review, we’ll delve into the depths of Ecom Family Academy, exploring its modules, stages, what I appreciated and found lacking, and also explore a potential and more suitable alternative. 

Let’s dive right in.

I reviewed over 50+ courses & found the #1 dropshipping course.
(Best part is that it’s super affordable with a ton of student results!)

Why Listen To My Opinion? What Makes Me An Expert

Hey I’m Joshua. I have been full time entrepreneur since 2019. When I first started dropshipping, I tried MANY different dropshipping courses.

Many of them had similar information to what you can find on youtube. I ended up wasting not just my time but, my money. (Not just course cost but, ad spend.)

Since then, it has been my mission to review these courses to ensure that this doesn’t happen to you. I have devoted over 400+ hours thoroughly researching various ecommerce courses!

Is ECOM Family Academy legit?

Yes, Ecom Family Academy is legit. I would’ve been scammed long ago if it wasn’t. 

The program is led by credible founders, Mr. and Mrs. Ecom (Reginald and Tania Jennings). 

They are successful e-commerce entrepreneurs who are genuinely passionate about helping others start their online businesses.

Ecom Family Academy Review

Run by Jennings, the Ecom Family Academy is precisely a training program offered to help you with your ecommerce journey. 

It can be a game changer for many because Mr. and Mrs. Ecom offer top-notch mentorship and coaching on how to build a successful e-commerce business. 

The program has a unique 4 step approach to get started with it. Let me break it down for you:

Step 1: Identify Competitors:

 You can’t do much in the ecommerce space if you don’t know who you are up against and what your competitors are really up to. 

Understanding your competition is vital in any business, and the program takes it upon itself to help you point out your competition in the field. 

Step 2: Build Your Store: 

The program goes beyond just teaching the basics of setting up a Shopify store. 

Mr. and Mrs. Ecom guided me through every step of the process, ensuring my store was not only functional but also visually appealing and user-friendly. 

Step 3: Product Marketing: 

If there’s anything that you need to make your store a success after you’ve built it, it’s marketing. I call it the lifeblood of any e-commerce business. 

Ecom Family Academy covers a wide range of marketing lessons and techniques.  They would help you reach your target audience most effectively. 

Step 4: Sourcing and Shipping

I learned that, in the internet business, you need to make sure that your customers get what they want when they want it and not to forget, in nice and secured packaging. 

Yes, ensuring a smooth sourcing, packaging, and shipping process is crucial for customer satisfaction. 

Ecom Family Academy provides what you need in working with reliable suppliers like AliExpress, ShineOn, CustomCat, and GearBubble, which offer print-on-demand and fulfillment services. 

Who Are Reginald Jennings Jr and Tania Jennings

Ecom Family Founder Reginald Jennings Jr and Tania Jennings

Reginald Reggie and Tania Jennings, also known as Mr. Ecom and Mrs. Ecom, are the masterminds behind Ecom Family Academy. 

Both of them were IT professionals before delving into the world of e-commerce. 

Reginald’s fascination with programming and computers began at an early age, leading him to create websites from the tender age of 13.

Reginald graduated from Central Connecticut State University, while Tania, initially inclined towards culinary arts, eventually followed her father’s wishes and ventured into the technology industry.

Having known each other since high school, Reginald and Tania have been in a relationship since the early 2000s. His e-commerce journey started by fixing and reselling broken computers on Craigslist.

As Reginald’s e-commerce career progressed, he became an SEO marketer for a struggling local company and later joined the Alpha e-com program launched by Justin Tylor, where he worked as a virtual assistant. 

Realizing the tremendous potential of e-commerce, Reginald decided to create his own e-commerce store and establish Ecom Family Academy to share his knowledge and help others achieve financial success in the online world.

Precisely, they have always been Driven by their desire to empower others. And hence they founded Ecom Family Academy, which set out to be a comprehensive training platform that equips individuals to become self-sufficient. 

Mr. & Mrs. Ecom’s expertise and practical experience are in-depth. This did back them to inspire families worldwide to create their own reality.

Ecom Family Academy Program Modules

Here are the modules that the Ecom Family Academy program offers. 

I’ve also given you a token of what I particularly liked about each module so you know what to expect. 

Module One: Introduction

In this module, you’ll get an overview of the entire course and an introduction to what it’s all about. 

Mr. and Mrs. Ecom will welcome you to the family and provide you with an understanding of what to expect throughout the training. 

They’ll also review the course and support system, ensuring you have a clear path forward.

What I liked: The warm welcome and personal touch from Mr. and Mrs. Ecom at the beginning of the course made me feel like I was joining a supportive community.

Their enthusiasm for helping others succeed in e-commerce was evident, and it motivated me to stay committed to the program.

Module Two: Mindset

Module Two focuses on setting the right mindset for your e-commerce path. This module is designed to prepare you mentally for the challenges and opportunities that lie ahead.

The right mindset is imperative when you’re trying to make a mark in online business and here, Mr. and Mrs. Ecom will help you adopt a positive and determined vision towards it. 

What I liked: This module was a game-changer for me, and there’s a reason why. 

Mr. and Mrs. Ecom subtly emphasized the importance of a positive mindset in the e-commerce journey.

They shared their personal experiences and challenges, which helped me relate and understand that success starts with the right attitude.

Module Three: The Fundamentals

In this module, you’ll delve into the core fundamentals of e-commerce.

Mr. and Mrs. Ecom will guide you through the overview and help you get started on the right foot, ensuring you have a solid understanding of the e-commerce business model.

What I liked: The detailed breakdown of e-commerce fundamentals gave me a solid foundation to build upon. 

From understanding market trends to customer behavior, this module equipped me with just the right knowledge to make guided decisions. 

Module Four: Product Research

Module Four is all about finding winning products for your e-commerce store. You’ll learn various methods and tools to identify products that have the potential to sell well. 

Mr. and Mrs. Ecom will show you how to conduct product research using platforms like Etsy, Facebook, Pinterest, and eBay, helping you discover the best products to offer to your customers.

What I liked: The product research methods shared by Mr. and Mrs. Ecom were eye-opening and could be for you, as well. 

Using tools like Etsy, Facebook, and Pinterest to find winning products was practical and effective. I appreciated their step-by-step approach, which made the process less confusing. 

Module Five: Product Designing

In this module, you’ll learn how to design your products once you’ve identified the winning ones. 

Mr. and Mrs. Ecom will guide you through the process of product design using tools like Canva, ensuring your products are attractive and market-ready. 

Effective product design is pivotal if you wish to catch the attention of potential customers and increase sales.

What I liked: Learning how to design products using Canva was one skill I gained from this module. 

Mr. and Mrs. Ecom’s guidance on creating visually appealing and marketable products boosted my confidence in showcasing my brand’s uniqueness.

Module Six: Building Your Store

Module Six is all about setting up your Shopify store. Your store is the foundation of your e-commerce business, and it’s key for you to get it right. 

Mr. and Mrs. Ecom will teach you how to build your store from scratch, providing step-by-step guidance. You’ll learn the ins and outs of creating a user-friendly, visually appealing, and fully functional online store.

What I liked: Building a Shopify store from scratch seemed intimidating at first, but Mr. and Mrs. Ecom’s clear instructions and live demonstrations made it a breeze. 

Their attention to detail and tips on optimizing the store layout impressed me.

Module Seven: Uploading Your Products & Creating My First Ad Creative

This section covers the process of uploading your products to your store and creating your first ad creative. 

Mr. and Mrs. Ecom will walk you through the steps of using print-on-demand services like ShineOn and how to set up your products for sale. You’ll also learn about ad strategies to effectively market your products and reach your target audience.

What I liked: This module was hands-on and practical. Uploading products using print-on-demand services like ShineOn felt seamless.  The ad creative section provided great information for crafting compelling marketing content.

Module Eight: TikTok Ads

TikTok is swamped with young people and hence can be quite the influential tool for promoting to the ones who live online the most. 

Mr. and Mrs. Ecom will teach you how to set up TikTok ads, launch successful ad campaigns, and scale your ads for maximum reach and impact

What I liked: TikTok ads were something I had never explored before, but Mr. and Mrs. Ecom’s breakdown of the platform’s advertising potential opened up new possibilities. 

The step-by-step approach and real-life examples of successful TikTok campaigns were inspiring.

How Much Is The Ecom Family Academy

The Ecom Family Academy offers a comprehensive e-commerce training program with a total cost of around $14,491. 

However, for a limited time, they are providing access to the entire course at a significantly discounted price of only $1,495. 

This special offer includes various valuable components, such as: 

  • 2022 A-Z POD Online Course valued at $5,000 
  • Daily Zoom Classes with a Success Mentor also valued at $5,000 
  • Weekly Q&A Zoom Call with Mr. & Mrs. Ecom valued at $1,500
  • Lifetime Access to an Exclusive Private Facebook Group valued at $997
  • Access to All Previous Live Q&A Recordings valued at $997 
  • 2022 Ad Strategies To Keep You Winning valued at $997

What’s The Refund Policy Of Ecom Family Academy

Ecom Family Academy does offer a refund policy. Students who enroll in the program are eligible for a thirty-day money-back guarantee. 

However, to qualify for the refund, you have to go through the entire course and take actionable steps. 

Here’s something that I have flinched about before and don’t appreciate. You need to spend at least $1,000 on ad spend within the program. 

Only then this policy ensures that students have actively engaged with the course material and put in some effort to apply the strategies taught. 

If, for any reason, the program does not meet their expectations, they can request a refund within the specified timeframe, provided they meet the conditions outlined in the refund policy.

What I Like About The Program

There are quite a few aspects of Ecom Family Academy that I liked. Here are points to get started with Mr. and Mrs. Ecom: 

  • Comprehensive Training: The program covers various aspects of e-commerce, including print-on-demand and Shopify dropshipping, providing a well-rounded education.
  • Experienced Mentors: Mr. and Mrs. Ecom, who are successful e-commerce business owners, serve as mentors and offer valuable guidance.
  • Direct Interaction: Live Zoom classes and Q&A sessions with the mentors allow for personalized learning experiences and direct interaction with experts.
  • Practical Resources: The program provides tools and resources for product research and marketing strategies, helping students implement what they learn effectively.
  • Positive Reputation: The program has received positive reviews and testimonials from students, indicating its credibility and success in the e-commerce industry.
  • One-on-One Mentoring: Students have the option to schedule one-on-one mentoring sessions with the mentors, offering individualized support for their business endeavors.

What I Don’t Like About The Program

Unfortunately, there have been substantial aspects of the program that I have complaints about. Here are some potential drawbacks of the Ecom Family Academy program:

  • High Startup Cost: The initial investment for the program and starting a print-on-demand business can be expensive.
  • Not Ideal for Beginners: Newbie entrepreneurs with limited capital and experience may find it challenging to get started and sustain the business.
  • Limited Online Presence: The program’s founders, Reginald and Tania Jennings, have a relatively limited online presence outside of Facebook and Instagram, which may raise concerns for some individuals.
  • No Guaranteed Results: Like any business venture, success is not guaranteed, and students must put in effort, time, and dedication to achieve their desired results.
  • Refund Policy Conditions: To qualify for a refund, students need to spend a specific amount on ad spend within the program, which may discourage those seeking a risk-free trial.

Who Is This Program Right For

If you are one of these people, you can sign up for the program right now: 

  • If you are passionate about e-commerce and looking to start your own print-on-demand business, you will find good guidance in the Ecom Family Academy program.
  • If you are a student who appreciates personal mentorship from experienced e-commerce professionals, Reginald and Tania Jennings, you will benefit from their expertise and advice.
  • If you have sufficient capital to invest in the program and launch your e-commerce venture, you will have the resources needed to get started.
  • If you hold a particular interest in Shopify, and that is your platform of choice, you can benefit from the detailed instruction on building and managing a Shopify store.

Who Should Not Enroll In This Program

You would want to avoid enrolling in the Ecom Family Academy Program if you fall into one of the categories: 

  • If you have limited funds and resources, you don’t want to sign up. You should get a heads up on Youtube videos 
  • If you want quick money and expect overnight success or guaranteed profits, this may be disappointing for you.  
  • There’s a learning curve and more a ladder to climb. Running an e-commerce business demands consistent effort and time investment, and those unwilling to put in the work may not see desirable results.


Are there any prerequisites or specific skills required to join Ecom Family Academy?

There are no said prerequisites or skills required to join Ecom Family Academy.  You do need a working laptop, cellphone, and a working camera on the phone. 

Does Ecom Family Academy provide ongoing updates or new content to keep up with the evolving e-commerce landscape?

Ecom Family Academy provides occasional updates on its content. However, they are not as evolving when it comes to changing up their content. 

Does Ecom Family Academy offer any ongoing support or community for its members after completing the program?

Yes, Ecom Family Academy offers ongoing support and a community for its members even after they complete the program. Students who enroll in the academy become part of an exclusive private Facebook group, where they can interact with other members, share experiences, and seek advice or support from Mr. and Mrs. Ecom and fellow students.

Final Thoughts

Ecom Family Academy, founded and led by the reputable names of Mr. and Mrs. Ecom is a legit platform offering a comprehensive e-commerce training program. 

Their passion for helping others succeed in the online business world is evident in the valuable content and support they provide.

However, it’s worth noting that the program costs over 1000$. That’s money you could be spending on ads and testing out different products. This is why I wouldn’t recommend eCom Family Academy.

Save Your Precious Time & Money (Use The Rest On Ads!)

I have gone through a lot of these dropshipping guru courses and personally, a lot of them are overpriced courses with very little information. They always try to sell you the dream or the lifestyle rather than actually selling you information. Dropshipping is NOT an overnight get-rich-quick scheme but, a lot of these gurus make it out like that. That’s why they ask for ridiculous prices for their courses. So, I personally get why you’d NOT trust these courses.

I have reviewed over 50+ dropshipping and eCommerce courses on my blog and by far the BEST course I recommend for any beginner or intermediate dropshipper is eCom Elites by Franklin Hatchett. Now, the reason why I love this course is that it’s one of the most affordable dropshipping courses out there and it has literally over 150+ videos. Franklin’s been doing dropshipping for many many years even before it was made famous by a lot of the gurus.

Now if you are still wondering whether you should try it out or not, you should read my eCom Elites Review to make an informed decision on whether or not you should get it or not.

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