Does My Shopify Store Name Matter?

Are you starting a new business with a Shopify store? Are you wondering if the name matters or not?

In this article, I’ll tell you explain everything you need to know regarding Shopify store names, if they matter for SEO & Branding and more!

Does Your Shopify Store Name Matter?

Yes, it does. Your Shopify store name is an essential part of your brand identity, and it can make a significant impact on your business’s success. 

The store name is the first impression customers have of your brand, and it can influence their perception of your business. 

A memorable and unique name can attract your target audience, help build brand recognition, and create a connection with customers.

If you have got the wrong Shopify Store name, don’t worry, you can change it. Here’s a full guide explaining How To Change Your Shopify Store Name!

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How To Choose Shopify Store Name

Choosing a name for your Shopify store can be both exciting and challenging. A good name can help your business stand out in a crowded market, while a bad name can hinder your success. 

Now, let’s discuss some ways for you to consider to make up the perfect Shopify store name.

Niche Market

Consider your niche market and target audience. Your store name should resonate with your target market and convey the type of products you sell. 

For example, if you sell environmentally friendly products, you may want to consider using phrases like “green,” “eco-friendly,” or “sustainable” in your store name.


Your store name should be memorable and easy to brand. It should also align with your business values and mission. 

Consider using a catchy catchphrase or slogan that reflects your brand’s personality.

Domain Name Availability

Before picking a name, check if the domain name is available. Having a matching domain name can make it easier for customers to find your store online and build brand recognition.

Keep it Simple

A simple and easy-to-remember name can be more effective than a long and complicated one. Consider using short and snappy phrases or one-word names that are easy to pronounce and spell.

Search Engine Optimization (SEO)

Consider using keywords in your store name that align with your business and can improve your SEO ranking. 

You can use tools like Google Trends, SEMrush, and Quora to research popular keywords related to your niche market.


Stand out from the crowd by choosing a unique name that is not already taken or too similar to existing businesses. Avoid using generic terms that may be confusing or too broad.

Play on Words

A clever play on words can make your store name memorable and attention-grabbing. Consider using puns, alliteration, or rhymes to create a unique and creative name.

Brand Consistency

Your store name should be consistent with your brand image and messaging. Make sure your store name aligns with your logo, website design, and social media presence to create a cohesive and professional brand identity.

Social Media Availability

Check if the name is available on social media platforms before making a final decision. Having a consistent and easy-to-find social media presence can help increase brand recognition and customer engagement.

Take Advantage of A Store Name Generator

Store Name Generator Screenshot

You can actually take advantage of  a store name generator. We actually have our own Store Name Generator here you can check out!

What To Do If The Store Name You Chose Is Already Taken On Shopify?

One of the first steps in setting up a Shopify store is choosing a name. However, the name you want might end up being taken already. 

So, what should you do if the store name you chose is already taken on Shopify? Can two Shopify stores have the same name? 

No, they can’t. Each store name must be unique to avoid confusion among customers. If the name you chose is already taken, you’ll need to come up with a new one. 

Don’t fret, though. It won’t be too hard to pick a new name, with all the tips I’ve shared above. With a dash of creativity and flexibility, you can easily find yourself an equally good if not a better Shopify store name.

Does It Matter For Dropshipping?

That depends if your just doing general product store where you test a ton of products then not really. However, if your planning on starting a niche store or a one product store, the name matters.

Some people say name doesn’t matter for dropshipping however, I’d say it matters even more since you need your branding to be on point if your dropshipping.


Does my Shopify store name have to match my business name?

No, your Shopify store name does not have to match your business name.

Can I run multiple Shopify stores under one LLC?

Yes, you can run multiple Shopify stores under one LLC.

Final Thoughts

Remember, a good name can catch the attention of customers, boost your SEO, and create a strong brand identity. To find the perfect name, brainstorm with a diverse group, do market research, and consider professional help.

A good name is just the beginning, though. Follow up with quality products/services and effective marketing strategies to be truly successful with your business.

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