FREE Customer Lifetime Value Calculator
Using the following metrics, The CLV Calculator calculates the total value a customer brings to your business:
- Average Order Value (AOV): AOV is the average spending per customer – a mix of pricing and shopping habits.
- Number of Repeat Sales: This tracks how often customers return for more. More repeat sales mean a bigger CLV, stressing the importance of customer loyalty beyond the first purchase.
- Retention Time: Retention time measures how long customers stick around. The longer, the better for CLV. It’s about keeping customers engaged and committed to your brand.
How the CLV Calculator Works for You
CLV acts as a compass. Beyond past purchases, it predicts the future of customer relationships, helping you spend your resources wisely, tweak your marketing strategies, and personalize customer experiences for better results.
The calculator can quickly process the relevant business data to uncover patterns that guide long-term customer connections. It’s all about smart decisions. You can adjust your marketing budget where it counts most.