The internet is filled with thousands of case studies and online courses about eCommerce. Online money making is a huge interest right now, and many people are trying to profit from it, but you first need to learn how to do it.
That brings us to today’s topic: courses and case studies. Both are common terms seen online right now, and they’re both educational resources. However, they’re quite different, and deciding on one might be confusing.
Let’s clear that confusion.
What are case studies?
Case studies are basic overviews about eCommerce, and it often comes with less content in general. Instead of teaching about the business itself, it’s sort of a record of how an entrepreneur carried a business venture – sometimes successfully, sometimes unsuccessfully.
In other words, it’s a look into a specific attempt by the creator or any individual. After explaining the venture, the author often goes into detail explaining what went right and wrong.
It’s basically a blueprint you should be able to follow.
It’s rare to find a case study on an unsuccessful venture, so you can rest assured that you’re learning from a success story. If someone wants to offer memberships, coaching or a course, they’ll usually offer a case study as a way to prove their experience.
Another advantage here is that case studies are shorter than courses, so you won’t see the author beating around the bush. Some people might also find case studies more entertaining.
While it’s not always the case, we can also mention that they’re often cheaper than full courses.
First, you shouldn’t trust someone to share their steps to success with others. If they made lots of money with that, why would they risk saturating it and losing such a great chance? Chances are most case studies can’t be replicated today.
And that’s only assuming the case study is honest. People can simply manipulate screenshots of their earnings to make it look as if they made more than they really did. Others can simply show you their revenue figures without mentioning how much of that is actually profit.
Even if they’re offering a legitimate opportunity, a case study only attracts more people to the market. The later you jump in, the less likely you are to actually get something out of it.
Basically, a case study is a great way to see eCommerce principles and methods put into practice. However, they’re just that: a demonstration. It’s not something you can replicate and make money.
That brings us to our final problem.
A case study does little for you if you don’t know anything about the business model. Without the proper knowledge, you won’t get much educational value from a case study. It’s basically trying to learn how to perform surgery by looking at one.
What are courses?
Online courses are full guides dedicated to eCommerce, usually presented as video lessons divided into modules depending on the general topic they tackle. As such, they tend to offer a lot more content than case studies.
A course usually offers sections like how to build your store, how to find products, and how to advertise. It would include all these topics into a single package, and each one would have its own set of videos explaining the process.
One of the main benefits of buying an eCommerce course is how much detail they tend to offer and how deeply they analyze different subjects. Reputable authors spend months turning years’ worth of experience into the course’s content, and they’ll also keep it updated with regular additions and modifications to the content.
That also means that you get more value for what you pay. While they might be even twice as expensive as a case study, you’re usually getting 3 times or more the amount of content in case studies.
Most courses also offer private Facebook groups where students can interact with each other as well as with the authors and former members who already found success. They’re a great way to increase the course’s value by offering more knowledge outside the lessons.
Finally, most courses (and all of the good ones) will offer you refunds if you’re not happy with the results. You usually must refrain from watching past a certain amount of videos, but some courses offer refunds if you didn’t find success after learning and applying the entire content.
The main disadvantage behind courses is somewhat similar to case studies: dishonest authors. There are many self-proclaimed “experts” around eCommerce, and they’ll usually just merge a bunch of different topics they sort of understand into a course and charge for it.
There are many courses offering basic content that you can find for free by searching on Google and YouTube. That means that you must be careful about blatantly overpriced products.
The other issue is that – even while the author might put together a comprehensive course with good content and value – courses can become outdated. If the content was good, but the author didn’t update it regularly as the market changes, then there’s little you can learn from it.
The internet industry constantly changes, so it’s important to learn relevant content if you want to be successful.
Which one is right for you?
Both products have their own advantages and disadvantages. From the 2, I’d say the disadvantages are more important when assessing which is the safest choice for both your money and your chances as an entrepreneur.
Courses and case studies have become as much of an eCommerce venture as the stores themselves. However, there’s nothing wrong with trying to make money off your knowledge and experience.
Case studies might offer saturated products, but as I said, you still get to see the principles of the industry applied in real life. However, courses are better in my opinion since they do offer a detailed overview of eCommerce as a whole. You don’t learn from an example; you learn the entire process.
Both types of products offer value, regardless of whether or not you can replicate case studies. The problem is that both types of products also have dishonest people trying to take advantage of the hype.
That means you want to stay away from people trying to convince you by showing you their sports cars, helicopter rides, travelling, etc. Funny enough, these “gurus” are also the ones selling courses for thousands, which is yet another warning sign.
If you know nothing about eCommerce, I recommend you get a course. Specifically, I recommend you get eCom Elites by Franklin Hatchett. He’s one of the most renowned dropshippers today, and his course offers the most value I’ve found in any course for merely $197.