To answer it simply, you can certainly sell all your amazon products on Shopify as long as you adhere to the legal implications and follow specific guidelines in the process. This would require being in an MSA contract with Amazon wherein they would allow you to sell products that you have rights to. However, it does not end there.
There are numerous tips and tricks to how you can list, import, and sell Amazon products in Shopify and double your sales. We discuss all that and more in the next sections.
Is Shopify Better Than Amazon For Sellers?
As a seller in the world of the internet, you might want to prioritize and plan your business. With options to sell both on amazon and Shopify, you might want to take a back seat and know which is better for your business.
Here’s where the million-dollar question of whether Shopify is better for a seller dives in.
There’s no doubt that Amazon is possibly the most popular marketplace. Even today, Amazon has thousands of sellers each passing day. This could only mean one thing: Amazon is packed like sardines.
The overcrowding of sellers on Amazon has seen a steep decrease in the overall annual earnings of most sellers.
This is one of the major reasons why, as of now, Shopify might be better as an eCommerce platform when compared to Amazon. Not only does the overwhelming competition on amazon saturate the marketplace, but it also increases the chances of potential pitfalls for any seller.
For sellers, it is almost essential to be able to build a brand identity and create personalized experiences for customers. This is something that sellers achieve more easily on Shopify than on Amazon, thanks to the alternatives of customization.
You may already know that Amazon does not give its sellers an insight into who is purchasing its product. On the other hand, Shopify allows its seller to have access to customer information and feedback, both of which can be crucial in creating a solid customer base.
If you are a seller looking to navigate business on your domain, Shopify remains superior. Unlike Amazon, Shopify has not been scarred with complaints of banning or disclosure about possible ethical compromises on the company’s end. If you want a clean slate and minimize risks, Shopify would be better than Amazon.
With the freedom to list products on Amazon and the free access to endless online business and drop shipping tools, Shopify does override Amazon.
With all that mentioned, Amazon too has numerous benefits while Shopify has its down pits. Sweeping it all in, a smart seller would be able to take advantage of both platforms.
Can You Sell Amazon Products on Shopify?
You can sell Amazon products on Shopify but you would need to stick to the rules. For instance, you would not be able to sell any amazon product on Shopify, the rights which you don’t own. In case you want to extract products from another retailer, you would need the retailer’s consent to do so.
To make your Amazon sales on Shopify, first, you would need to remind yourself that an Amazon professional account or an Amazon Affiliate account is necessary for integrated sales.
You would also have to download and install a link-up application software like the Multichannel Imported. Other than that, Amazon Product Ad Widget can also help the display process. Then you have to upload and import the products from Amazon to the application to Shopify.
Is It Legal to Sell Amazon Products on Shopify?
It is certainly legal to sell Amazon products on Shopify. However, you would need to remember that Amazon is quite like the no-nonsense strict parent, that does not compromise on what items or products you can sell and which ones you cannot.
Failing to abide by Amazon’s own rules will land you on hot waters, legally. As many might not be aware, selling amazon products on Shopify is an agreement that you are willing to sign into.
As a seller, you will have a full-fledged contract agreement known as the Marketplace Service Agreement (MSA), which will include the guideline you would need to adhere to.
How to Sell Amazon Products on Shopify
Let’s just cut the chatter and come down to real business now. So, how you do it? How does selling amazon products on Shopify work? Here are the main facets of what you need to do:
Have your Shopify Store Set Up
Starting, you need to first make sure that you have all the needful checked. Assuming that you already have a Shopify account set up, you have to learn about all the product categories that are supported and the ones that are not. You would only want to list products under-supported categories, with the currencies changed to either American or Canadian dollars.
Register for an Amazon seller account
To create the Shopify Amazon sales channel, you would require a professional seller registration on Amazon. It is also important to have an amazon affiliate account for you to be able to link your amazon products to Shopify. Back to the seller account, you can create one using Amazon seller central where you would need to sign up and enter details for your business.
This would include the name, address, and contact number of your business. You would also need to give your bank and credit card information for sales or fee procedures. Lastly, you would need to complete registration by Tax Identification Number if you are a citizen of the United States. Upon completing the mentioned details, you would need to ensure that all your cart products abide by amazon’s list of approved item categories.
Shopify Amazon Sales Integration
Now it’s time to create the much-awaited bridge. To do this, you would need to scroll right next to the Sales channel where you will find a plus (+) drop-down option. The next steps are quite a no-brainer, as you just have to click on “connect to amazon” and confirm the details as you go.
Import Amazon products to Shopify
Here’s where you put your basic drop shipping skills to use. This category, which we have discussed in easy step-by-step details in the next section, involves importing, bulk importing, and profiling the products from Amazon to Shopify. You would also need to use either default or custom profiling.
Universal Product Identifier
Your listing would not get through without a proper identifier as it would be considered to be inoperative. Universal Product Code or UPC is a 12-digit number only assigned to one product. This allows the company to track as well as identify the progress of a product upon shipment.
Create and Claim Product Listing
Creating product listings and claiming the products are an important part of Shopify Amazon marketplace integration. Amazon product listing on Shopify can be done on the Amazon sales channel that you had previously set up. Once you select, “Create Listings”, you would then be given the option to “Select Product”.
Here you would be able to choose the options between seller or reseller. If you are acting as the latter for another brand, you will be able to click “Search” to find the same products. Once you have advanced with all the information about the product, you would want to click on “Publish”.
In case of any veteran Amazon sellers reading this, you would need to claim the product listings already added. You would need to go to your Amazon Professional Seller’s account to browse and link products that you want to link.
Inventory Management
For inventory management, you would be allowed to choose from 3 ways including manual inventory management, third-party application management, and Shopify invention settings. I recommend you choose Shopify’s settings for the inventory procedures since it allows you to experience a few integrated platform functions.
For one, Shopify itself would automatically update your inventory listing from Amazon.
Choosing Shopify settings for inventory management gives you the upper hand in more than just one way. Your customers would be displayed and allowed to select from out-of-stock products as Shopify takes it upon itself to update the restock within a short time.
Shipping
As for shipping, you would want to use the most convenient method and for that, I recommend the FBA shipping category on your Shopify account.
You can find this option in Shopify Checkout where you would need to navigate to click on “Automatically fulfill the order’s line items” and “Automatically capture payments for orders”.
Get on Board
And now you can get on a roll to make the best use of both eCommerce platforms!
How Do I Add Amazon Items to Shopify? (Step-By-Step Process)
Follow the mentioned steps to add your amazon products to Shopify:
Step 1: Once you have your Shopify store set up, you would have to download and install The Multi-Channel Importer App. You can find this in the Shopify App Store.
Step 2: Now is the part where you create the link between your Amazon Seller panel and Shopify application software. Once all necessary information is entered, you will be able to proceed to the focal deed as you land on the Import page of your account.
Step 3: At first you will have to transfer the products from Amazon to the Multi-Channel Importer Application. And to do this you will be given options to choose from
Step 4: Here you choose whether you want to do one of the following: Bulk upload, select and upload, or Profiling. In bulk upload, as the term suggests, you will be able to upload all the products instead of just one which is done using Select and uploads.
As for profiling, you would be able to categorize the products and add filters to them so that it is easier for buyers to look for a particular item. In profiling, you will be allowed to choose from default profiling which does not require you to choose products under any specific group or type. When you choose custom profiling, you upload and list products based on quantity, brand, vendor, etc.
Step 5: Now you need to make a dedicated profile with the details of the Name of the Profile, Item imported, and item destination specified.
FAQs
Can I add Amazon Account to my Shopify store?
You can integrate your Amazon account into your Shopify store. It is possible to list, import, and sell products listed on Amazon under permitted categories in your Shopify store. It is also possible to make intertwined payments for the connected accounts.
Does Amazon partner with Shopify?
Yes, Amazon is partnered with Shopify to allow Shopify sellers to use Amazon as a medium to complete their orders. The partnership is said to benefit both the companies but more so the sellers who can enjoy the wider marketplace without legal hassle.
Why would people buy on Shopify instead of Amazon?
On Shopify, people enjoy personalized brand involvement a lot more, something that they do not get on Amazon. In Shopify, sellers are also able to lure and establish loyal buyers. People would want to buy from Shopify because of the better customer experience as well.
Can I use Amazon products to dropship via Shopify?
As long as you stick to the said guidelines, you can dropship Amazon products but only in low quantities. You should be the seller on processes involving invoices and slips.
Final Thoughts
In conclusion, selling amazon products on Shopify is one of the smartest moves that you can make as a seller.
Not only does it widen your horizons for more brand exposure and customer base, but it also reduces the risk of retching your income and increasing revenue, all at the same time. Plus, the synchronization of the two platforms also creates a better brand image for your business.
