Having your store work perfectly on all devices is critical for your success, and mobile sales make up an increasing portion of online sales in general. If people can’t access or navigate your store smoothly through their mobiles, then you’re losing lots of sales.
Your Shopify theme should let your user experience the same in mobile and desktop, and our pick today ensures that while increasing your chances for conversion. The best stores on Shopify are secure, and their customers trust them because of an intuitive performance and layout.
For me, the theme that checks all the requirements is eCom Turbo, and it’s my personal pick for all my stores. I’ve tried my share of Shopify themes, and not even the best ones have been as useful as eCom Turbo, increasing my conversions significantly.
Therefore, let’s dive into what makes it the best mobile theme for Shopify.
What makes a theme responsive?
Mobile responsiveness refers to how your website responds properly when accessed through mobile devices. In other words, your visitors’ mobile devices will show your store properly as soon as they load it; it won’t glitch or take long to load the different pages.
Therefore, a mobile responsive theme responds just like it does when visited through a desktop PC.
All the coding involved to make themes mobile-friendly is basically to let your site identify when someone access it through a smartphone or tablet. Then, it shows a mobile version of its sections.
It’s not just merely rearranging the layout. These themes readjust your image dimensions automatically – the same goes for other elements – so that they don’t take too much space or increase loading times.
The result is 2 different versions of your store. One is for desktop and the other one for mobile. The difference is that the theme takes care of adjusting the latter.
If your main site loaded on mobiles exactly like it does on desktop devices. It would be too slow, or the layout would be awkward to navigate. That’s why mobile responsive themes are more comfortable; they adapt to mobile screens.
It doesn’t sacrifice any functions or integrations, either. The experience is the same regardless of the device.
Why is responsiveness important?
Customer experience is what makes or break a business. That goes for physical and digital stores as much as any other venture. If your visitors can’t enjoy shopping on your website, they can just bounce to another one.
You’re basically sabotaging yourself if you neglect mobile visitors and fail to optimize your website for mobiles – mainly because it’s far from a negligible aspect.
About half the traffic on Shopify alone comes from mobile devices, and that pales in comparison with the amount of people who check Facebook on their mobiles. I rarely access Facebook from my laptop, and mobile users won’t see your add and think “I’ll turn on my PC before I click on it”; they’ll do it from their mobiles.
Google isn’t too far off, either. About a quarter of online searches are done through mobiles, and Google (as well as other engines) prioritize mobile responsiveness to the point where it’s basic SEO now.
Did you notice how I haven’t even talked about when people actually go into your website? This is just the prelude.
As I said, having a pleasant user experience is critical for getting sales. You want your visitors to feel comfortable while they navigate your website, and this means a clear layout that shows what to do next.
You also want to let them add their products to the cart fast and without interruptions, and the same goes for being able to complete their transaction in minutes (if not seconds). They need to see every plugin that’s enticing them towards conversions right from their phone screen.
Then, we have how over half of Shopify carts get abandoned, and it shouldn’t come off as a surprise once you know that most stores go for free themes. These aren’t optimized for mobiles, and they lack the additional features from premium ones.
It’s understandable; you’ve just finished building your store, and you want to minimize your costs to profit as much as possible. However, if you’re saving up $100 and miss out on $500 or more, are you really playing smart? You can even pay for it with your profits if you can sell with the free theme.
That’s why I’ve made this article after spending money on several different themes (and trying out free ones as well), so I’ve narrowed down the best one for me. The pick I already mentioned is great to increase your site in general: its load speed, aesthetics, and even feel, both on desktop and mobile.
What else makes a good theme for mobiles?
Let’s get one of the main worries out of the way: you need to find a theme that will adapt to your style and brand. My criteria for a good theme includes that as well as connecting with your visitors so that they buy a brand instead of just products.
You also need enough features and functions that will gear your site towards maximizing sales. That includes being intuitive to your visitors, quick load times, a layout that directs your customers’ attention to the right places, and everything else we’ve mentioned.
There’s more that I deem invaluable when I looked for Shopify themes to use myself.
I look for themes that are minimalist and look clean, and that results in a site that’s easy to navigate and buy from. It’s also important to be able to customize it in-depth without having to spend hours navigating an interface.
That’s why I care a lot about its coding quality. It also enables it to work perfectly regardless of where you come from: laptop, tablet, smartphone, Firefox, Chrome, Opera, etc. It should look the same, and of course, it shouldn’t mess with its SEO.
I also care a lot about its customer service. I like when companies dedicate time to caring for their customers, even if I might not need it.
Even if a theme has all of this, I wouldn’t use it if people didn’t like or recommend it. Reviews are very important when assessing quality.
My pick: eCom Turbo
Right from the get-go, I can trust this theme because it’s been developed by Franklin Hatchett. He owns several Shopify stores, and he’s taken each one to success, even generating several millions on many of them.
He created this theme after reviewing countless Shopify stores and marketing strategies, using different techniques like heat-mapping, customer behavior, and even raw analytics.
That’s why this theme has been successful for nearly everyone who’s used it. Franklin has taken all of the important elements required by a Shopify store and included them (optimized) on this theme.
He’s already done this somewhat with several apps, and you can buy them through Shopify’s marketplace for several hundreds, but they’ve all been included for a single payment in this theme.
This theme focuses on a single goal, and this goal is just what you should be focusing on as well: sales.
The theme makes it a lot easier to buy things on your store, and after your customers have added something to their cart, the theme makes sure that they actually go through the checkout.
If someone added a bunch of products to your car but try to leave without finishing the purchase, they’ll receive a pop-up reminding them that they’re about to abandon their products. It even offers them a discount if they finish the process, and that’s just one of the apps included in the theme.
As I mentioned, the theme include lots of the most useful apps on Shopify, and all of these have been tested and highly rated for boosting conversions. They also rely on basic sales psychology: authority, scarcity, and social proof.
In fact, let me recommend that reading if you want to become a better businessman: Influence the Psychology of Persuasion, by Rebert Cialdini. It’s a best-seller, and one of my favorite books ever.
Back to the apps, you get customizable upsells, scarcity timers, clean footers, call to actions that you can adapt to any message, tickers for urgency sales, trust badges, and fully customizable and optimized pages for each section of your site. You also have full Instagram integration, so you’re covered in most ways.
This theme has boosted my own conversions quite noticeably. While it’s done the same for both mobile and desktop visitors, most of the new clients have been mobile users.
It’s also one of the easiest themes to customize however you want. You get a seemingly endless color scheme for all of your pages. No matter how your pages look, they’ll also load extremely fast, and the same applies to setting up the theme.
You just need to download it, install it, and activate the apps you need. A single interface lets you control everything, and you’ll be ready to go in just a few minutes.
Finally, the customer support here is simply outstanding. You have access to guide videos that show you how to set everything up and use the theme to its top capacity, and these videos include some eCommerce lessons as well. Even if there’s something you don’t understand after going through the resources, the support team is readily available.
I’ve simply loved this theme. I installed it in a couple of minutes, and optimizing several stores took me a day only, and it was a lazy day for me, doing everything slowly.
In just a couple of months, I made nearly 40% more profits, and I’ve seen reviews from people who have achieved over 30% in a single month.
Page load speed also boosted by a mile, and my SEO modestly skyrocketed. I also managed to save several hundreds on apps included in eCom Turbo that I had been paying separately.
eCom Turbo has been a low-key revolution for my stores. I mean “low-key” because the changes have been minimal, and many are even unnoticeable, but the results are easy to see.
Therefore, if you feel like you’re losing mobile sales on your website, definitely give this theme a try.