AI In Commerce Statistics – Key Facts & Case Study

I bet you’re curious about the tech revolution that’s had eCommerce giants reeling – all because of AI. Wondering why it’s been like that? I’ve got the answers.

I’ve gathered a goldmine of AI statistics in eCommerce, backed up with some case studies that’ll make you rethink your business strategy.

Keep reading and discover how AI is reshaping the present, not just the future.

Please note: You are free to use any of the stats featured in this post in your own articles. However, we’d politely request that you to credit eComBusinessHub as a source and provide a link to this post when doing so.
Key AI in eCommerce Statistics
  • The global AI in retail market is projected to reach $45.74 billion by 2032, growing at an annual rate of 18.45%.
  • By 2020, nearly 78% of eCommerce brands had integrated AI into their operations.
  • AI solutions contributed to over 72% of eCommerce market revenue in 2022.
  • By 2035, AI is projected to increase eCommerce profits by approximately 38% through the implementation of personalization and supply chain optimization strategies.
  • 97% of businesses see AI chatbots as a significant asset for boosting sales and enhancing customer service.

AI in eCommerce Statistics: A Closer Look

Let’s start with the stats first – we’ll dig deep and go through the case studies in the end.

Financial Statistics

  • By 2030, the AI-based revenue in the eCommerce market is expected to hit $16.8 billion, growing steadily at about 15.7% annually. These numbers aren’t just random digits; they signal a growing awareness among businesses. For anyone on the fence about AI adoption, these figures make a compelling case for it as a smart investment.
  • Casting the gaze a little further to 2032, the global AI in the retail market is projected to soar to $45.74 billion, with an impressive annual growth rate of approximately 18.45%. This isn’t just a regional thing, it’s a global phenomenon. AI is streamlining operations, fueling data-driven decisions, and taking personalization to the next level. To keep pace in the fiercely competitive retail landscape, AI is no longer a choice; it’s a necessity.
  • The anticipated leap from $1.7 billion in 2021 to a staggering $36.5 billion by 2030 tells a powerful story. AI isn’t a fleeting trend; it’s a game-changer. It offers tangible benefits, from cost savings to data-driven insights and happier customers. These numbers should make every business leader sit up and take notice – integrating AI into your operations isn’t just a good idea; it’s imperative.
  • Back in 2022, the AI in the retail market clocked in at $8.41 billion. That’s a testament to businesses putting their money where their mouths are. They’re investing in AI solutions, and it’s not just for show. This investment underscores a commitment to efficiency and customer satisfaction. If you’re contemplating AI adoption, this valuation is a clear signal that the industry is in motion.
  • Going back to 2022, machine learning took a slice of the AI market pie, accounting for over 31% of its revenue. That’s a spotlight on the pivotal role of machine learning in AI applications. It’s the magic behind predictions, the engine powering task automation, and the secret sauce behind those spot-on product recommendations.
  • Meanwhile, in the same year, CRM played a vital role, contributing to around 21.50% of the AI market’s revenue. It’s a highlight reel of AI’s prowess in enhancing customer interactions.
  • In 2022, North America dominated the “AI in eCommerce” scene, raking in over 39% of the revenue. This speaks volumes about the region’s embrace of AI technology. Why? Well, North America has been at the forefront of tech innovation for years, boasting a mature digital market and a consumer base keen on convenience. The robust adoption of AI here underscores its impact on the eCommerce landscape.
  • Looking ahead, AI is poised to be a profit booster in eCommerce and retail, with a potential profit uptick of nearly 38% by 2035. Now, why the optimism? The answer lies in AI’s ability to personalize shopping experiences, optimize supply chains, and enhance customer service. It’s like having a virtual shopping assistant that knows your preferences inside out.
  • AI isn’t just pocket change; it’s a juggernaut contributing to a whopping $14 trillion value surge across various industries. This colossal figure reflects AI’s transformative power, touching everything from healthcare to finance. 
  • The conversational AI market is a hotbed of growth, poised to hit $13.9 billion by 2025. What’s fueling this expansion? Think about it – chatbots, virtual assistants, and AI-driven customer support are becoming the norm. In a world where time is precious, having a chatbot answer your queries 24/7 is a win-win for businesses and customers alike.
  • Over the next 5 years, the Conversational AI market will experience a staggering annual growth rate of 21.9%, skyrocketing from $4.8 billion in 2020. That highlights a fundamental shift in how we interact with businesses. It’s not hard to see why; AI-driven conversations are cost-effective and efficient.
  • Marketing, sales, and product development in 70% of businesses worldwide have witnessed revenue upticks thanks to embedded AI programs. That’s a seismic shift in how businesses operate, relying on data-driven insights to make decisions.
  • On the flip side, risk assessment seems to be the reluctant member of the AI club, with only 48% of respondents expecting some increase in revenue, often less than 5%. Why the hesitation? Perhaps it’s the cautious nature of risk assessment. Businesses may be reluctant to fully automate critical decisions, preferring a more conservative approach.

Source: Forbes, Precedence Research, Accenture, Global Business AI Revenue Increase by Function in 2021 – Statista

Popularity, Growth And Adoption Over Time

  • In 2015, a mere 10% of businesses were considering using AI in eCommerce. At that time, many were still on the fence about whether AI was worth the investment. It seemed more like a futuristic idea than a practical tool for online retail.
  • The real turning point came between 2018 and 2019 when AI adoption jumped from 25% to 37%. This increase indicated that businesses were starting to see real value in AI. They began to understand that AI could help them improve customer service, manage inventory more efficiently, and ultimately, boost their bottom line.
  • Over the four years leading up to 2019, there was a whopping 270% increase in AI adoption. This surge was driven by AI becoming more accessible and versatile. It wasn’t just a buzzword anymore; it was a practical tool with a track record of delivering results.
  • In 2022, eCommerce emerged as a front-runner, with a whopping 84% of businesses actively using or prioritizing AI. This shift reflects how critical AI has become in personalizing online shopping experiences. It’s no longer a luxury but a necessity to stay competitive.
  • In 2022, AI solutions contributed to over 72% of market revenue. This shows that AI has become a cornerstone of eCommerce success. Businesses rely on AI for everything from pricing optimization to creating personalized marketing campaigns that drive sales.
  • Generative AI is set to reshape the $5.920 trillion global eCommerce sector. It’s making mobile shopping smoother, creating engaging content for social media, and even making voice shopping feel more human. In other words, it’s making the online shopping experience more enjoyable and efficient.
  • By 2020, nearly 78% of eCommerce brands had integrated AI into their operations. This means that AI is no longer a niche technology. It’s a standard practice in eCommerce, helping businesses streamline their operations and serve customers better.
  • In emerging economies, 57% of businesses adopted AI for customer service analytics. This global embrace of AI shows that businesses worldwide recognize its potential to improve customer interactions and drive growth.
  • Roughly 55% of eCommerce businesses use AI for personalized services like product recommendations. This is because personalization is a surefire way to engage customers and convince them to make a purchase.
  • AI is used for content production, like website copy, by 35% of businesses. This streamlines content creation, making it easier for businesses to attract and retain online customers.
  • More than half, 52%, of eCommerce businesses rely on AI for SEO tasks like keyword research. It’s about ensuring that their products and services show up prominently in search results, ultimately leading to more sales.
  • However, 24% of businesses also have concerns about how AI might affect their search engine visibility. They want to make sure that AI doesn’t inadvertently harm their online presence.
  • AI is used for inventory management by 40% of businesses. It helps them optimize stock levels, reduce costs, and ensure they always have the right products in stock.
  • For 44% of eCommerce businesses, AI plays a vital role in decision-making. By analyzing data, AI helps businesses make smarter choices, from pricing products to recommending new offerings.
  • Looking ahead, a significant 60% of business owners expect AI to be the driving force behind sales growth in eCommerce. They anticipate that AI will continue to evolve and provide innovative solutions that benefit their bottom line.

Source: Gartner, Reshaping eCommerce: The Influence Of AI-Generated Content – Forbes, Precedence Research, How Businesses Are Using Artificial Intelligence In 2023 – Forbes,

Geographic Usage

  • In 2019, France was already buzzing with AI curiosity in the eCommerce sector. More than 50% of eCommerce merchants were contemplating the potential of AI, while roughly 30% were cautiously dipping their toes into the AI waters. Impressively, 11% had already taken the plunge, indicative of early adopters in a landscape ripe for innovation.
  • Fast forward to 2021, and the enthusiasm for AI in eCommerce had crossed the Atlantic. In North America and Europe, a whopping 70% of eCommerce leaders believed that AI had the potential to elevate personalization, making it a pivotal tool for tailoring customer experiences. Furthermore, 54% saw AI as the key to improving site search, leaving only a meager 4% skeptical about its transformative capabilities.
  • A glance at a 2023 survey reveals Italy’s growing anticipation of AI’s impact. A significant 40% of Italian eCommerce professionals anticipated substantial AI influence within three years, while a more agile 30% foresaw disruption within a mere year. This spectrum of expectations underscores the dynamism in the Italian eCommerce landscape.
  • The forecast for 2023 to 2032 places North America firmly at the helm of the global AI in the retail market. With its mature tech ecosystem and innovative mindset, the region is poised to drive AI adoption in the eCommerce space, setting the stage for transformative developments over the next decade.
  • Europe, not one to be left behind, had invested heavily in AI-focused startups by late 2022, with a staggering $1.4 billion in funding. This substantial financial backing signals Europe’s commitment to nurturing AI innovation, setting the stage for potential disruptions in the eCommerce sector.
  • In 2022, China took the global lead in AI exploration and deployment, with India and Singapore closely following suit. These Asian powerhouses demonstrated remarkable adaptability, with impressive deployment rates nearing 60% within organizations. It’s a testament to their agility in harnessing AI’s capabilities.
  • When it comes to pure AI exploration, the North American neighbors, Canada and the United Kingdom were the torchbearers with a 48% and 47% adoption rate respectively. Their concerted efforts in AI research and development positioned them as frontrunners in charting the future of AI-powered eCommerce.
  • Around 40% of U.S. consumers had engaged with chatbots in online retail by a certain point. This highlights the growing comfort of consumers with AI-driven interactions, showcasing the potential for chatbots to enhance customer engagement and support in the eCommerce space.

Source: U.S. Consumer Chatbot Engagement in 2019 – Statista, AI Adoption in French eCommerce 2019 – Statista, 2021 Executive Insights on AI’s eCommerce Impact – Statista, AI’s Impact on Italian eCommerce 2023 – Statista, AI Adoption Rates in Business Of Countries 2022 – Statista

AI Chatbot Adoption In eCommerce

  • AI Chatbots are spreading like wildfire across industries. In the telco sector, 52% have hopped on the chatbot bandwagon, streamlining customer support and engagement. Meanwhile, 38% of healthcare providers are tapping into computer-assisted diagnostics, redefining patient care with AI-driven insights. This dual adoption showcases how versatile AI chatbots can be, from solving connectivity issues to aiding in medical diagnoses.
  • The business landscape is buzzing with AI-powered chatbot enthusiasm, with a whopping 73% already using or planning to use these digital conversationalists for instant messaging. It’s not a mere trend; it’s a seismic shift in how companies connect with customers. The days of waiting endlessly on hold are numbered.
  • It’s crystal clear: businesses are banking on ChatGPT for eCommerce success. A staggering 97% believe that integrating it into their operations will be just what their sales need, especially when it comes to customer service through chatbots. The consensus is in, and it’s pointing towards AI as the key to unlocking top-notch yet hyper-efficient customer satisfaction.
  • Sales and marketing are experiencing an AI chatbot revolution, constituting over 39.5% of the market in 2022. These digital assistants are more than just chat windows; they’re sales engines. From product recommendations to answering customer queries, they’re reshaping the way businesses connect and sell.
  • North America is taking the lead in the AI chatbot race, commanding a substantial 30.72% market share in 2022. This isn’t just geographical dominance; it signifies a tech-savvy audience ready for AI integration. Following closely is the Asia Pacific, proving that chatbots are a global phenomenon.
  • Standalone chatbots are having their moment, capturing 57.64% of the market in 2022. They’re like specialized experts in a specific field, delivering tailored experiences. This popularity reflects the need for customizable solutions in the dynamic eCommerce landscape.
  • Social media chatbots are the rising stars, with an expected annual growth rate of 23.8%. As consumers spend more time on social platforms, businesses are seizing the opportunity to engage through chatbots. It’s not just about posting anymore; it’s about conversing.
  • In 2022, retail and eCommerce dominated the market with a 30.34% adoption rate. It’s no surprise; chatbots streamline shopping experiences, offering product recommendations and 24/7 support. However, finance is gearing up for a sprint, with an expected 24.0% growth rate from 2023 to 2030. The financial sector is recognizing that automation and AI can boost efficiency and security.
  • Customer service takes center stage, representing 31.2% of chatbot usage. The focus? Automating tasks and cutting costs. In an era where time is money, AI chatbots are the ultimate time-savers, freeing up human agents for more complex queries.
  • Consumers are speaking, and they’re ready to shop with chatbots. Approximately one-fifth of them are willing to make purchases through chatbots. But it’s not just about shopping; 40% are on the hunt for deals and discounts through these digital assistants. They’re not just customers; they’re savvy shoppers navigating the eCommerce landscape with a new ally.

Source: 37% of Organizations Implement AI – Gartner, Forbes, Grand View Research, Ubisend, Chatbots Will Appeal to Modern Workers – Gartner

Miscellaneous Stats

  • In 2019, French eCommerce businesses had a clear AI focus. They used AI mainly for two things: 25% to answer customer questions automatically, making service faster, and 54% to make shipping more efficient. This shows AI’s practical side, making shopping smoother for customers and operations more effective for companies.
  • In a 2019 survey, 54% of respondents said their biggest challenge was not having enough skilled workers. This means many eCommerce companies struggled to find people who knew about AI and tech. In a tech-heavy industry like eCommerce, finding and keeping the right workers is a big deal, and this stat shows that.

Source: Statista, Gartner

AI in eCommerce Case Studies

Now, let’s explore a couple of real-world case studies to see how all that data translates into tangible results


Burberry Homepage

In 2006, Burberry set a trend in the luxury industry by embracing AI despite industry skepticism. 

They cleverly fused online and offline customer experiences by using RFID tags to gather in-store customer data, paired with online insights and purchase history. 

This empowered their sales staff to offer tailored recommendations, fostering stronger client connections. 

Additionally, Burberry harnessed AI for counterfeit detection, achieving an impressive 98% accuracy rate with image recognition technology. This not only protected revenue but also boosted recurring customer revenue by 50% by 2015. 

These strategic moves aligned with the shift towards online luxury sales, expected to reach 20% by 2025, with Millennials and Gen Z leading the way.

Sources: Insider Trends, Industry Dive, McKinsey, Luxe Digital, Algorithm-X Lab


Aveda Homepage

Aveda, a leading name in comprehensive beauty, faced a common challenge. 

Their online booking system needed a boost, as it wasn’t getting the attention it deserved, and it was a bit of a hassle for customers. They decided to team up with Master of Code to bring in an AI-driven chatbot for booking appointments.

The results were pretty astounding. During a focused 7-week campaign, Aveda saw their lifetime user numbers shoot up by a massive 378%. On top of that, their booking conversion rate increased by a solid 33.2%. In simple terms, more people were getting engaged with Aveda, resulting in a whopping 6,918 bookings during this relatively short period.

What really makes this case shine is how AI made user engagement smoother. Aveda’s chatbot simplified the booking process, ditching long forms and directly linking users to the services they wanted. 

This not only boosted the rate at which visitors turned into customers but also kept folks coming back for more because they found booking hassle-free and enjoyable. Aveda’s journey exemplifies how a well-executed AI strategy can bring tangible results,

Source: Master Of Code


Fliggy Homepage

AI is playing a significant role in transforming how businesses advertise and engage with customers. 

And as I said earlier, China is one of the countries to demonstrate that firsthand, with how it’s barreling through the AI landscape. Fliggy, an Alibaba-owned travel app, is a prime example. 

They used AI to create over 1,000 eye-catching posters that match their brand style. These posters were displayed in subway stations and grabbed the attention of passersby and potential travelers. 

What’s even more impressive is the buzz these AI-generated ads generated online. They sparked conversations on Weibo, with a massive 150 million views.

In the competitive world of online shopping, where getting noticed is the most important thing, this example highlights how AI is revolutionizing how businesses create ads that connect with today’s tech-savvy consumers.

Source: WalkTheChat


Being the eCommerce giant it is, Amazon is a shining example of AI’s transformative power. 

Their personalized product recommendations, fueled by AI, drive an impressive 35% of purchases, elevating their online store from passive to proactive. 

Using collaborative filtering, Amazon accurately predicts customer preferences, while Alexa-enabled voice shopping enhances convenience. 

AI-powered search boosts conversion rates, with searches translating into purchasers at a remarkable 12.29%. 

In the supply chain, AI predicts demand, optimizes inventories, and streamlines delivery routes, enabling Amazon to pioneer one-day shipping. “Just walk out” technology in Amazon Go stores reimagines the in-store experience. 

This AI-driven journey is powered by Amazon’s “Flywheel” approach, ensuring continuous innovation across the organization.

One thing this case study shows clearly is that Amazon’s AI expertise positions it as a leader in the industry, poised for ongoing success.

Source: GoDataFeed


Asos Homepage

Asos, the popular online fashion retailer, has leveraged AI to transform the eCommerce space. 

Their Fit Assistant, powered by AI, offers personalized size recommendations based on past purchases, solving the sizing challenge posed by their extensive brand offerings. 

Through initiatives like Enki and features like ‘Your Edit’ and ‘Style Match,’ Asos helps customers discover tailored products. Voice shopping with Google Assistant streamlines the experience. 

The results? Impressive—Asos boasts a 19% YoY increase in website traffic, a 7% rise in order frequency, and a 19% growth in global customers. 

They’ve also engaged students, expanded their social media presence, and continuously improved the customer journey with over 2,900 technology updates in the last fiscal year, solidifying AI’s pivotal role in their eCommerce success.

Source: Internet Retailing

Final Thoughts

So, there you have it – a comprehensive compilation of the most compelling AI statistics in eCommerce. 

If you’re considering AI for your business, you can’t ignore the writing on the wall – AI is reshaping eCommerce as we speak.

These numbers? They’re not about some distant future; they’re the real deal right now. If you’re in the eCommerce game, consider this a wake-up call. 

AI isn’t just knocking on the door; it’s already inside, driving sales up and revolutionizing customer experiences.

So, if I were you, I wouldn’t wait around. The future is now, and AI is leading the way. Join the AI-powered eCommerce revolution – it’s your path to compete and succeed in this ever-changing landscape.


Leave a Comment

Your email address will not be published. Required fields are marked *