The Advanced eCommerce Academy is an eCommerce course by Seth Smith who is a Shopify guru specializing in the dropshipping business. The drop shipping business can be a very lucrative and sustainable business when you put your heart and mind to it. Contrary to popular belief, starting an online business takes a lot of hard work. Beginners should equip themselves with an abundance of knowledge through online drop shipping courses like the Advanced eCommerce Academy. However, with so many courses available out there, this review aims to help you decide if this is the one for you. At the end of this review, I hope you can make a well-informed decision.
What is the Advanced eCommerce Academy?
The Advanced eCommerce Academy is a drop shipping course curated explicitly for people who want to venture into the Shopify dropshipping business. Priced at $1,997, you will get nine weeks’ worth of course material that comes in video format for easy digestion. There is also a bonus module at Week 10 for high ticket drop shipping! Overall, the course teaches whoever wants to start a drop shipping business from scratch as it contains all the basic steps and information for this. Although each module lacks depth, the general guideline is there to help people build their business. As for the price point, it is quite steep for beginners but it is also a matter of if you can or are willing to spend this money to increase your knowledge.
Who is Seth Smith?
You’re probably here because you have been watching Seth’s YouTube videos where he regularly shares about all things related to dropshipping. Although he is pretty new to the YouTube game, he is a Shopify dropshipping guru. Having only been a year on YouTube, Seth currently only has 1,500 subscribers, but this number is growing. One thing I like about Seth is that he is very animated and captivating on camera, which means he conveys the course in a very engaging and exciting manner that you won’t get bored. However, is his course as good as his delivery? Can you learn enough to start your own Shopify store? Or will you be left hanging without further support? We will look into the modules further along with this review.
Who is Advanced eCommerce Academy For?
Judging from the whopping price of $1,997, I’d say this course isn’t suitable for beginners due to the high price point. As we know, beginners usually don’t have the budget for expensive costs. Nevertheless, once you go through the course material you will realize it is curated for beginners. I won’t say beginners can get the full picture of Shopify drop shipping, but it does have a lot of information from setting up, up until advertising, scaling, automation, etc. Although Seth touches on a lot of topics, each of these topics lacks depth, so you might be left with having to find out more from other resources.
What is included in the Advanced eCommerce Academy?
The Advanced eCommerce Academy course spans nine weeks, and each week consists of a bunch of videos that are curated to help you succeed in the dropshipping business. Let us look into what each week has to offer:
Week 1 – Product Research
This small section begins as an introduction to product research tools like Dropship Spy and Thieve.co. You will learn how to use these tools to your best advantage. Then, you will learn some Aliexpress Techniques too.
Week 2 – Building Your Store
Week 2 surrounds building your store. But first, you will learn to use the Rocket Message tool. After that, it is everything to do with building your store on Shopify, setting shipping rates, planning logistics and shipping. You will also learn to set up some essentials like designing an inexpensive logo, register a domain, setting up email and Google Analytics, pricing products, using Oberlo, etc.
Week 3 – Facebook Ads
This module on Facebook Ads will go over everything to do with Facebook advertising. You will learn about Facebook Pixel, getting audience insights, and targeting methods of different groups. Smith also touches on creating fan pages, organizing audiences, retargeting and scaling methods.
Week 4 – Email Marketing
In this email marketing course, Smith discusses building relationships with customers. You will learn to set up Klaviyo, a useful email marketing automation tool.
Week 5 – Instagram Influencer Strategy
Instagram influencer is all about increasing engagement through influencers and using hashtags and posting at the right timing. Things you will learn here include ways to reach out to influencers, payment schemes, and how to track your collaborations.
Week 6 – Instagram Ads
This short but quite important topic will teach you how to create video stories and maximize sponsored posts.
Week 7 – Scaling past 10k
This week is all about scaling past the $10,000 mark. Smith’s way of doing this is by sharing all his tricks such as different Facebook Ad strategies, and audience optimization.
Week 8 – Outsourcing and Automation
Once your business is going smoothly, you will have a lot of things on your plate. One way to stay on top of things is by outsourcing to virtual assistants or freelancers online. Week 8 consists of a few videos on outsourcing customer support and fulfillment.
Week 9 – Branding and Growth
Branding is crucial for every business to succeed. Most people will automatically associate the brand with each product. The end of this module also includes steps should you wish to sell your store. This week will teach you to set a brand for your most popular items. You will also learn about the Print On Demand business, and more ways of partnering with influencers to get your store or products out there.
Week 10 – Bonus
Week 10 is a bonus module that will apply to you if you are interested in selling high ticket items. Seth even includes a list of drop shippers you can use.
Advanced eCommerce Academy Final Verdict
Going through this review, I can see that the Advanced eCommerce Academy course is mostly geared towards beginners. It includes the basic step one needs to establish a Shopify dropshipping store. However, as I too was a beginner drop shipper years ago, I know that most will not have a budget for such a costly program. Most of the information on this course also lacks depth, and it won’t be enough to rely solely on this course for success. This means that you will most likely have to spend even more to get more information. For this reason, I won’t be recommending this course.