Adobe Commerce Statistics (2024) Key Facts & Case Studies

Known to some as Adobe Commerce and others as Magento, there’s a consensus on one thing—the indelible mark left by this platform. It has set high standards for over an entire decade, and it’s got all the numbers to prove it.

In this article, I’ll provide a detailed overview of Adobe Commerce statistics, accompanied by insightful case studies.

Please note: You are free to use any of the stats featured in this post in your own articles. However, we’d politely request that you to credit eComBusinessHub as a source and provide a link to this post when doing so.

Key Adobe Commerce Statistics

From 2008 to 2018 in its run as Magento, Adobe Commerce’s value had surged from $180 million to $1.68 billion in just 8 years.
Adobe Commerce secured $250 million in funding in 2017.
Adobe’s Q4 2022 revenue was $4.53 billion, with 10% YoY growth.
Adobe Commerce offers over 4,000 extensions with prices ranging from $10 to almost $100k.
Adobe Commerce hosts 153,150 live stores in 2023.

Overall Revenue Statistics

In 2020, Adobe’s digital experience segment, including Magento Commerce, notched an impressive 5% year-over-year revenue growth, totaling a substantial $826 million. This upward trajectory highlights the increasing demand for digital solutions and eCommerce platforms, which likely saw a boost during the pandemic as businesses adapted to online selling.
In 2017, Adobe Commerce powered a staggering $124 billion in annual online sales. This milestone underscores the platform’s pivotal role in enabling businesses to thrive in the digital realm, a trend that has only accelerated in recent years.
What’s particularly noteworthy is Adobe Commerce’s remarkable potential, projected by experts to be an impressive 159% ROI. This ROI not only reflects its prowess in revenue generation but also its ability to offer a substantial return on investment.
Interviews with various merchants unveiled revenue boosts ranging from a respectable 10% to a jaw-dropping 80% credited to Adobe Commerce. These stories emphasize the platform’s impact, showing that it’s not just about numbers on a spreadsheet; it’s about tangible results and thriving businesses.
So far in 2023, Adobe Commerce achieved an impressive revenue run rate of $47.4 million. That underscores not just present strength but a trajectory of sustained growth and innovation.
Studies suggest a rapid payback period, typically around 5.8 months, for those who embrace Adobe Commerce. This swift return on investment can be a game-changer for businesses seeking not just profit but also speed in an ever-evolving market.
By Q3 of 2021, Adobe Commerce adeptly managed over $100 billion in gross merchandise volume annually, surpassing the combined GMV figures of retail giants like Walmart and eBay in the US. This showcases Adobe Commerce as an industry leader, demonstrating its capacity to handle substantial transaction volumes with reliability and finesse.
In 2017, Adobe Commerce secured a substantial $250 million in funding, a resounding vote of confidence in its potential.
Beyond Adobe Commerce, its parent company, Adobe, posted impressive results. In the fourth quarter of fiscal year 2022, they raked in $4.53 billion in revenue, marking a solid 10% year-over-year growth. This reaffirms Adobe’s position as a digital powerhouse, making it a trusted ally for businesses navigating the current eCommerce boom.

Sources: Digital Commerce 360, Forrester Research, Ranosys, Latka, GlobeNewswire, Adobe

Resource Costs

Adobe Commerce boasts a vast library of over 4,000 extensions, catering to diverse business needs. The availability of both free and paid extensions, with prices ranging from $10 to almost $100k, offers businesses the flexibility to choose tailored solutions. This ecosystem allows companies to scale efficiently and adapt to changing market demands while controlling costs.
Hosting costs for Adobe Commerce vary widely, from $4 to $500 per month. This range reflects the platform’s adaptability to different business sizes and requirements. Smaller enterprises can find cost-effective options, while larger businesses invest in robust, high-security hosting to ensure reliability and customer trust. It’s a testament to Adobe Commerce’s scalability.
Adobe Commerce provides a spectrum of themes, from free options to premium ones priced at $499. This flexibility enables businesses to balance design aesthetics with budget constraints. The availability of free themes lowers entry barriers for startups, while premium themes offer advanced features for a more immersive customer experience. It’s about striking the right balance between cost and design impact.
The TikTok Shop eCommerce Connector, priced at $99,999, represents the most expensive of Adobe eCommerce extensions. While its cost may seem substantial, it underscores Adobe Commerce’s capacity to support intricate integrations. Businesses considering this investment likely have specific ambitions for social commerce and need a solution tailored to their unique requirements. It’s a reflection of Adobe Commerce’s adaptability to niche market needs.

Sources: Adobe Extension Store, Magestore. Envato, HiddenTechies

User Statistics, Popularity And Market Share Of Adobe Commerce

Adobe Commerce takes 6 to 9 months for deployment – mostly because it’s like building a custom-made tool. Each business has unique needs and wants its eCommerce platform to fit perfectly. So, it takes time to customize it, make sure it works with their existing tools, and test it thoroughly. This ensures that the final product is just right and sets them up for long-term success.
In 2022, Adobe Commerce stole the show in EMEA, being the go-to choice for 33% of large companies. It seems like Adobe Commerce’s adaptability to the diverse markets and regulations in EMEA won over many. Meanwhile, Salesforce and Shopify held their ground, catering to different business flavors in this competitive landscape.
Adobe Commerce might not be everywhere, but it’s got its niche locked down, appearing on 0.8% of websites with known content management systems, translating to 0.5% of all websites. Businesses turn to Adobe Commerce when they want an eCommerce powerhouse, not just another run-of-the-mill website.
Despite its complexity, Adobe Commerce maintained a respectable 2.32% market share in 2021, trailing closely behind Shopify (3.69%) and Amazon (3.54%). Even though it presents a learning curve, businesses with the expertise to harness its advanced features can achieve significant results. This suggests that Adobe Commerce appeals to those seeking a robust and customizable eCommerce solution, even in the face of competition from more user-friendly platforms.
Adobe Commerce powers a significant number of websites in key regions, such as 47,092 in the United States, 11,434 in the United Kingdom, 9,689 in the Netherlands, 8,808 in Germany, and 4,807 in Italy. These figures highlight its global utilization. The platform’s adaptability to various markets is likely due to its flexible features.
With over 110 million customers, Adobe Commerce demonstrates its widespread appeal in the eCommerce arena. This significant user base indicates that businesses find value in the platform’s offerings, possibly owing to its robust features, customization options, or scalability. The platform’s doubled customer growth from 2017 to 2018 also signals its ability to evolve and meet changing market demands.
In 2023, the Adobe Commerce platform hosted an impressive 153,150 live stores, showcasing its rapid adoption. A 7.0% increase just by Q2 and a remarkable 37% YoY growth are clear indicators of the platform’s resilience and ability to attract businesses of all sizes. This growth may stem from its adaptable architecture and ability to keep pace with the ever-evolving eCommerce landscape.
With a significant percentage of Adobe Commerce stores actively using social media platforms like Facebook (44.4%), Instagram (35.0%), and Twitter (17.8%), the platform demonstrates its alignment with modern marketing strategies. This reflects a keen understanding of the importance of social engagement for online businesses.
Adobe Commerce’s presence across various sectors, including Home & Garden (10.7%), Apparel (8.9%), and Business & Industrial (5.1%), underscores its adaptability and versatility. It positions Adobe Commerce as a flexible solution capable of addressing the unique needs of businesses in different industries.
Adobe Commerce’s substantial presence in the United States (13.9%) reflects its stronghold in a mature eCommerce market. The notable shares in the United Kingdom (6.8%), Germany (6.1%), and the Netherlands (5.4%) indicate successful international expansion. Adobe Commerce’s popularity in the United States may stem from its historical market penetration, while its growth in other countries suggests effective localization efforts and adaptation to diverse markets.
High adoption rates for specific apps signify Adobe Commerce users’ priorities. “Improved Layered Navigation” (10.2%) points to a strong emphasis on enhancing user navigation, critical for keeping customers engaged. “AJAX Cart Pro” (3.3%) highlights the importance of a frictionless shopping experience, reducing cart abandonment rates. The adoption of “Yotpo Reviews” (1.4%) highlights the recognition of the influence of customer reviews on purchasing decisions.
Most Adobe Commerce stores (86.9%) have unspecified employee counts, but 4.2% have 1 – 9 employees, and 2.1% have 10 – 24 employees, showing flexibility for both small and larger businesses to grow.
Adobe Commerce is versatile when it comes to the kinds of products businesses sell. Some stores can offer a small range of 1 to 9 products (18.5%), which might be specialized and focused. Others have a broader selection of 250 to 999 products (18.5%) to reach a wider market. There are also stores with 100 to 249 products (12.5%), showing a middle ground.
Google Tag Manager is used by approximately 50.6% of Adobe Commerce stores, indicating a strong preference for streamlined tracking and data management. Google Adsense at 48.8% and Google Analytics at 35.3% usage suggest a reliance on Google’s advertising and analytics tools, emphasizing data-driven decision-making.
UPS stands out as the top choice for Adobe Commerce stores with 11.2% usage, followed by FedEx at 8.7%, and USPS at 8.1%. This diversity indicates that businesses on this platform have varying shipping requirements and preferences, ensuring flexibility in meeting customer needs.
A significant majority of Adobe Commerce Stores- 44.4%- opt for the .com domain, signaling a global outlook and desire to reach a broader audience. Meanwhile, 5.3% use .de (Germany) and 4.5% use .co.uk (United Kingdom) domains, indicating targeted localization efforts to connect with specific regional markets.
Adobe Commerce’s market presence took a tumble in 2023, dropping from 13% in 2018 to 7%, signaling a wane in its appeal. This decline can be attributed to its growing complexity, which struggled to keep up with the user-friendly experiences offered by WooCommerce and Squarespace Online Stores, the frontrunners in the market.
In 2019, about 9% of online retailers opted to move their websites to Adobe Commerce, landing it in third place for customer migrations, trailing behind Shopify and WooCommerce. However, these rankings are dynamic, and it’s important to note that this doesn’t imply that one platform is inherently better than another.

Sources: Most Used eCommerce Software Platforms In The EMEA – Statista Report, W3Techs, Forrester Research, Market Share Of Leading eCommerce Software Platforms – Statista Report, BuiltWith, StoreLeads, Cart2Cart

Miscellaneous Statistics

Adobe wasn’t the only big company to have a lot of interest and faith in the platform. Back in February 2011, eBay made a strategic move by acquiring a 49% ownership stake in Adobe Commerce, when it was Magento. A few months later, in June 2011, they decided to go all-in and bought the entire company for a substantial sum of over $180 million. This indicated eBay’s serious interest in the platform’s potential within the eCommerce landscape.=
Adobe Commerce was originally Magento. In May 2018, Adobe Systems Inc. purchased Magento for a remarkable $1.68 billion and rebranded it to Adobe Commerce. This significant financial move showcased Adobe’s strong commitment to expanding its digital solutions portfolio. The substantial purchase price underscored Adobe’s confidence in the platform’s capabilities and its strategic importance.
Prior to becoming Adobe Commerce, and before adopting the name Magento, in 2007 during development, the platform was initially called Bento. However, due to legal conflicts, it was later renamed Magento.
Presently, Adobe Commerce employs a total of 564 individuals, including 88 sales representatives, 170 members in the engineering team, and 16 professionals in the marketing team. The emphasis on engineering signals a strong commitment to continuous product development and innovation, assuring potential users of a platform that remains at the forefront of eCommerce technology.

Sources: Bloomberg, Latka

Adobe Commerce Case Studies

Now, let’s dig into the numbers from successful stores that use Adobe Commerce.

Besides the big-picture statistics, knowing these real world numbers will help you make even better decisions.

Here are case studies of some numbers taken straight from Adobe.

Al Ghandi Electrical And Automation

Adobe Commerce worked wonders for AGEA, a Dubai-based electrical and automation distributor.

In just a year, they doubled their customer base from 1,600 to 3,200 and got 95% of their customers ordering online. Plus, they sped things up by 10 days on average for order processing.

Now, customers can shop 24/7, get quick quotes, and place orders hassle-free.

AGEA Shop’s success sets a Middle East B2B commerce benchmark, showing how Adobe Commerce can supercharge growth and streamline operations.

Helly Hansen

Helly Hansen, the iconic outdoor brand with a rich history, turned to Adobe Commerce for a digital makeover.

They made the switch in 2016, and the results speak volumes: a whopping 40% increase in online sales, a 20% jump in website visitors, and a remarkable 37% rise in mobile users. With Adobe Commerce, they transformed their website into 55 different versions in seven languages, offering various ways to pay and ship.

This smart move not only boosted their online sales and traffic but also helped them conquer international markets, showcasing the transformative impact of Adobe Commerce on their business.

Paul Smith

Paul Smith, the iconic British fashion brand, decided to level up their online shopping experience with Adobe Commerce back in 2017.

They faced the challenge of adapting to a changing market where lots of folks shop on their phones.

So, they wanted a slick website that could handle everything from customizing products to smooth mobile shopping. The main goal was to offer customers the ability to customize products and enjoy a seamless shopping experience across various channels.

The results of using Adobe Commerce? Well, they saw their revenue shoot up by 15.5%, got 8.6% more people shopping on mobile, and convinced 5% more mobile visitors to make a purchase.

In a nutshell, by teaming up with Adobe Commerce, Paul Smith made it easier and more enjoyable for people to shop online, and it paid off big time.

HP

HP, the popular global tech company, teamed up with Adobe Commerce to boost its online sales and create unique local shopping experiences. They faced the challenge of launching online efforts to drive people to their physical stores.

Using Adobe Commerce, they launched 16 regional online stores, introduced 400 Click & Collect locations, and made 116 updates to their websites in just 1 year.

This allowed them to offer tailored experiences to customers in different regions. They were so successful that they expanded this approach to 41 markets worldwide and have plans to do it in 14 more countries.

Adobe Commerce helped HP make their global online shopping feel local, and the numbers show it works.

ASUS

Adobe Commerce was the key ingredient in ASUS‘ success story. Teaming up with SmartOSC, ASUS used Adobe Commerce to revamp their website into a versatile platform that smoothly combined B2B and B2C eCommerce.

The results were astounding, with a remarkable 56% surge in revenue and a 59% boost in transactions compared to the previous year after their June 2019 launch. Furthermore, web sessions shot up by over 32%, showcasing the success of their online expansion.

Adobe Commerce transformed ASUS’ reseller revenue distribution and empowered customers to design their dream PCs or laptops online.

This comprehensive approach not only drove sales but also improved customer engagement and streamlined operations, making Adobe Commerce the driving force behind ASUS’ impressive accomplishments.

Final Thoughts

There you go – I hope going through these stats helps understand the platform a little better.

If you’re interested in trying, I’d recommend giving it a whirl. Anyway, that’s all. Good luck.

Adobe Commerce Statistics – Key Facts & Case Studies